Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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‘Brands: up your game’ – YouTuber Josh Pieters on viral PR stunts
Manage episode 468581669 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
YouTube sensation turned brand marketer Josh Pieters is the special guest on this week’s episode of PRWeek’s Beyond the Noise podcast.
Having amassed 1.5m subscribers on his YouTube channel – by pranking the likes of Katie Hopkins, Carol Baskin, Anne Widdicombe, and Molly Mae Hague – Josh Pieters discusses his formula for internet fame.
Now creating social media content for brands at Goon Squad Productions, Pieters offers tips on launching disruptive campaigns without facing backlash, and shares his view that businesses should invest in long-form video over traditional ads.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
The social media star also shares the process behind his recent documentary with OnlyFans star Lily Phillips, including the precautions put in place to minimise the chance of a comms crisis.
He reveals which social media platform he believes to be “the gold standard” for any online strategy, and explains the nuances between Instagram Reels and TikTok.
Joining Pieters on this episode is PRWeek’s senior reporter, Evie Barrett.
Hosted on Acast. See acast.com/privacy for more information.
199 episodes
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Manage episode 468581669 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
YouTube sensation turned brand marketer Josh Pieters is the special guest on this week’s episode of PRWeek’s Beyond the Noise podcast.
Having amassed 1.5m subscribers on his YouTube channel – by pranking the likes of Katie Hopkins, Carol Baskin, Anne Widdicombe, and Molly Mae Hague – Josh Pieters discusses his formula for internet fame.
Now creating social media content for brands at Goon Squad Productions, Pieters offers tips on launching disruptive campaigns without facing backlash, and shares his view that businesses should invest in long-form video over traditional ads.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
The social media star also shares the process behind his recent documentary with OnlyFans star Lily Phillips, including the precautions put in place to minimise the chance of a comms crisis.
He reveals which social media platform he believes to be “the gold standard” for any online strategy, and explains the nuances between Instagram Reels and TikTok.
Joining Pieters on this episode is PRWeek’s senior reporter, Evie Barrett.
Hosted on Acast. See acast.com/privacy for more information.
199 episodes
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Similar to Beyond the Noise - the PRWeek podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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