Ep. 037 - Josh Cast: Build Relationships, Not Contact Lists

Generator

Podcast Title: Generator

Episode Title: Josh Cast: Build Relationships, Not Contact Lists

Episode Number: 037

Publish Date: 28 February 2025

EPISODE OVERVIEW

The discussion between Josh Cast and Matt Stagliano centers on their extensive professional relationship that started in 2012 during a training class. They delve into the evolution of their respective roles in the media landscape, highlighting the transition from low-budget marketing efforts to a modern approach focused on demonstrating product capabilities at trade shows such as SHOT Show. The conversation addresses the challenges of educating clients within the defense industry, emphasizing the necessity of conveying the intrinsic value of their work. Josh expresses a desire to expand his team and diversify into outdoor industries while maintaining an active role in project execution. Matt commends Josh's documentary-style storytelling, which fosters a profound connection with viewers, illustrating the importance of narrative over mere visual flair in media production.

GUEST BIO

Josh Cast aka "Whitey" is a Commercial Photographer and Videographer focused in the Defense and Firearms industry for over 12 years. A background in Graphic Design and Commercial Illustration, as well as big box retail consultation as a corporate badged consultant for Apple, Inc. he is a self taught photographer, videographer and business owner; a hobby lead to a blog which lead to photography and video production. Josh often says that he is making a full-time job of getting comfortable being uncomfortable.

Takeaways:

• Josh Cast and Matt Stagliano reflect on their professional journey since they first met in 2012 during a training class, highlighting their evolution from blogging to a focus on media production.
• The podcast discusses the transition from low-budget marketing strategies to demonstrating product capabilities at trade shows, emphasizing the importance of storytelling.
• Josh expresses his intention to expand his team and diversify into outdoor industries, maintaining hands-on involvement in projects to foster creativity and connection.
• Matt praises Josh's immersive documentary style that resonates with viewers, reinforcing the significance of understanding the narrative behind products in the defense industry.
• The conversation addresses the challenges of educating clients about the value of creative work, particularly in industries with small businesses and tight budgets.
• Both hosts emphasize the necessity of building strong relationships over merely collecting contacts, which is key to thriving in creative fields.

Resources and Links

Companies mentioned in this episode:

• Firelance Media
• Stonetree Creative
• Four Guys Guns
• Smokehouse Studios

More About Generator

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