Ep. 037 - Josh Cast: Build Relationships, Not Contact Lists

Generator

#Society #Entrepreneur #Arts #Business #Matt Stagliano

47:59

Ep. 42 - RevPar Problems, Real Talk: When Memes Meet Metrics with Calvin Tilokee How do revenue managers really think? What makes hotel rates spike during Taylor Swift concerts—or Bigfoot conventions? And why do memes about ADR hit harder than your star report? In this episode of Tickets to Travel: The Business of Travel Experiences , we sit down with Calvin Tilokee of RevPAR Media, the sharp mind behind the viral @RevPARProblems Instagram account. Calvin pulls back the curtain on hotel pricing strategy, compression events, influencer marketing, and what event producers often get wrong when pitching to hotels. Whether you’re trying to block rooms for a major festival, fill your hotel over a soft week, or just want to understand the secret language of revenue managers, this episode is packed with insight and humor. This episode is a must-listen for hotel sales and revenue teams, meeting and event planners, festival promoters, and hospitality marketers. Follow @RevPARProblems on Instagram for daily hotel truths and satire. And subscribe now to hear why Calvin says: “We don’t need your group when we’re already full. Call us the week after Christmas.” For more insider conversations at the intersection of travel, ticketing, and live experiences, follow us on all socials @Tix2TravelPod and subscribe wherever you get your podcasts. If you haven’t listened yet, head to www.tttpod.com to catch up on past episodes.…

about a year ago 1:18:50

MP3•Episode home

Podcast Title: Generator

Episode Title: Josh Cast: Build Relationships, Not Contact Lists

Episode Number: 037

Publish Date: 28 February 2025

EPISODE OVERVIEW

The discussion between Josh Cast and Matt Stagliano centers on their extensive professional relationship that started in 2012 during a training class. They delve into the evolution of their respective roles in the media landscape, highlighting the transition from low-budget marketing efforts to a modern approach focused on demonstrating product capabilities at trade shows such as SHOT Show. The conversation addresses the challenges of educating clients within the defense industry, emphasizing the necessity of conveying the intrinsic value of their work. Josh expresses a desire to expand his team and diversify into outdoor industries while maintaining an active role in project execution. Matt commends Josh's documentary-style storytelling, which fosters a profound connection with viewers, illustrating the importance of narrative over mere visual flair in media production.

GUEST BIO

Josh Cast aka "Whitey" is a Commercial Photographer and Videographer focused in the Defense and Firearms industry for over 12 years. A background in Graphic Design and Commercial Illustration, as well as big box retail consultation as a corporate badged consultant for Apple, Inc. he is a self taught photographer, videographer and business owner; a hobby lead to a blog which lead to photography and video production. Josh often says that he is making a full-time job of getting comfortable being uncomfortable.

Takeaways:

Josh Cast and Matt Stagliano reflect on their professional journey since they first met in 2012 during a training class, highlighting their evolution from blogging to a focus on media production.
The podcast discusses the transition from low-budget marketing strategies to demonstrating product capabilities at trade shows, emphasizing the importance of storytelling.
Josh expresses his intention to expand his team and diversify into outdoor industries, maintaining hands-on involvement in projects to foster creativity and connection.
Matt praises Josh's immersive documentary style that resonates with viewers, reinforcing the significance of understanding the narrative behind products in the defense industry.
The conversation addresses the challenges of educating clients about the value of creative work, particularly in industries with small businesses and tight budgets.
Both hosts emphasize the necessity of building strong relationships over merely collecting contacts, which is key to thriving in creative fields.

Resources and Links

Companies mentioned in this episode:

More About Generator

Website: https://generatorpodcast.com
Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast.
Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative

54 episodes

Generator

Ep. 037 - Josh Cast: Build Relationships, Not Contact Lists

Generator

0-10 subscribers

published about a year ago

MP3•Episode home

Podcast Title: Generator

Episode Title: Josh Cast: Build Relationships, Not Contact Lists

Episode Number: 037

Publish Date: 28 February 2025

EPISODE OVERVIEW

GUEST BIO

Takeaways:

Josh Cast and Matt Stagliano reflect on their professional journey since they first met in 2012 during a training class, highlighting their evolution from blogging to a focus on media production.
The podcast discusses the transition from low-budget marketing strategies to demonstrating product capabilities at trade shows, emphasizing the importance of storytelling.
Josh expresses his intention to expand his team and diversify into outdoor industries, maintaining hands-on involvement in projects to foster creativity and connection.
Matt praises Josh's immersive documentary style that resonates with viewers, reinforcing the significance of understanding the narrative behind products in the defense industry.
The conversation addresses the challenges of educating clients about the value of creative work, particularly in industries with small businesses and tight budgets.
Both hosts emphasize the necessity of building strong relationships over merely collecting contacts, which is key to thriving in creative fields.

Resources and Links

Companies mentioned in this episode:

More About Generator

Website: https://generatorpodcast.com
Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast.
Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative

54 episodes

#Society #Entrepreneur #Arts #Business #Matt Stagliano

All episodes

Generator

1
Ep. 054: Jonathan Daige - The Thin Blue Ride 1:12:02

6 days ago1:12:02

1:12:02

Jonathan Daige, a former law enforcement officer and veteran, is the founder of the Thin Blue Ride, a non-profit organization dedicated to supporting veterans and first responders battling cancer. In our chat, JD shares his incredible journey of resilience in the face of multiple cancer diagnoses and surgeries, highlighting the importance of community and support in overcoming life's toughest challenges. We dive into how Thin Blue Ride has already raised over $800,000 for what he affectionately calls “cancer warriors,” and there’s no sign of slowing down! This isn’t just a story of survival; it’s a rallying cry for action, encouraging all of us to lend a hand in helping those in need. Whether it’s through fundraising, spreading awareness, or simply offering a listening ear, JD’s message is clear: together, we can make a difference. Get ready to be inspired by JD's remarkable spirit and the amazing work being done at Thin Blue Ride! Podcast Title: Generator Episode Title: Jonathan Daige: The Thin Blue Ride Episode Number: 54 Publish Date: 4 July 2025 Episode Overview Jonathan Daige, a former law enforcement officer and military veteran, has turned his personal battles with cancer into a powerful mission to help others. In this deeply moving conversation, we explore JD's journey from his time serving in Iraq to his multiple cancer diagnoses, including leukemia. He shares his story with raw honesty, recounting the physical and emotional challenges he faced and how they shaped his determination to support fellow veterans and first responders through his non-profit organization, Thin Blue Ride. With over $800,000 raised for those he calls cancer warriors, JD embodies the spirit of resilience and community that is at the core of his mission. Throughout the episode, we delve into the significance of mental fortitude, the importance of asking for help, and how JD's experiences have influenced his approach to life and health. His infectious humor and candid reflections offer listeners a unique perspective on navigating life's toughest challenges, and he encourages everyone to find their own way to contribute to the greater good. We discuss the various fundraising events and initiatives that Thin Blue Ride undertakes, inviting listeners to get involved in any way they can—whether that’s participating in events, spreading awareness, or simply sharing their own stories. As we wrap up, JD shares valuable insights on the importance of community support and how even small actions can make a significant impact. His passion for helping others shines through, and his message is clear: we are all capable of making a difference, no matter how big or small. This episode is not only a testament to JD's personal journey but also a call to action for all of us to step up and support those who are fighting their own battles against cancer. Takeaways: Jonathan Daige's journey from law enforcement to cancer survivor is truly inspiring, showcasing his resilience and determination. As the founder of Thin Blue Ride, Jonathan has raised over $800,000 to support veterans and first responders battling cancer. The importance of community support shines through as Jonathan emphasizes the need to help each other during tough times. Mindset plays a crucial role in overcoming challenges, as Jonathan exemplifies through his positive outlook on life and cancer recovery. Thin Blue Ride is not just a charity; it's a movement empowering individuals to contribute to the fight against cancer through various initiatives. Listeners can get involved by supporting Thin Blue Ride through donations or participating in events like their golf tournament. Resources and Links WEBSITE: https://thinblueride.org INSTAGRAM: https://www.instagram.com/thinblueride/ Calls to Action Website: https://generatorpodcast.com Subscribe to Generator: Never miss an episode – subscribe on your favorite podcast app. Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast. Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative…

Generator

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Ep. 053 - Karinda Kinsler: Why Money Mindset Matters 1:05:21

13 days ago1:05:21

1:05:21

In this episode of Generator, I sit down with Karinda Kinsler—an equine photographer, business coach, and the author of The Unicorn —to talk about what really happens when you stop following the rules and start building a business that actually works for you. Karinda built a brand photographing horses as well as a national reputation by doing things her own way. We talk about the mindset shifts that helped her raise her prices, get rid of all those templated emails, and start having real conversations that lead to stronger connections and bigger sales. Whether you’re feeling stuck in your pricing, your systems, or your head, this one’s full of simple, honest takeaways that can help you move forward. Podcast Title: Generator Episode Title: Karinda Kinsler-Why Money Mindset Matters Episode Number: 53 Publish Date: 27 June 2025 Takeaways: Karinda Kinsler transformed her passion for horses into a thriving photography business, showcasing that following your own path can lead to success. Mindset shifts are crucial for overcoming pricing fears; Karinda shares how she learned to raise her prices confidently and connect with clients genuinely. Ditching email templates for real conversations with clients can enhance your business relationships and improve sales; Karinda emphasizes the importance of personal connection. Karinda's journey highlights that you don't need to follow conventional rules; creating a unique brand and experience can set you apart in your niche market. Understanding your worth and pricing your services accordingly is essential; Karinda explains how she learned to stop undervaluing herself and her work. The podcast dives into practical advice for scaling your business and overcoming money blocks, making it a must-listen for creatives in the photography industry. Guest Links Website: https://karindak.com Website: https://karindakcoaching.com/ Calls to Action Website: https://generatorpodcast.com Subscribe to Generator: Never miss an episode – subscribe on your favorite podcast app. Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast. Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @generatorpodcast…

Generator

1
Ep. 052 - Johnny Guerrero: Trading Holsters for Photography 1:11:34

5 weeks ago1:11:34

1:11:34

Johnny Guerrero’s a talented photographer and he’s also an Army vet and a retired law enforcement officer who’s all about community and connection. We chat about how his diverse experiences shape his approach to photography and client relationships, and spoiler alert: it’s all about serving others with heart. Johnny shares some heartfelt stories about his time as a foster parent to over 45 kids and how that taught him to connect with people on a deeper level. Plus, we get real about mental health in the military and law enforcement, and how his podcast, Trading Holsters, is creating a space for veterans to share their stories. Podcast Title: Generator Episode Title: Johnny Guerrero-Trading Holsters for Photography Episode Number: 52 Publish Date: 6 June 2025 Episode Overview From serving this great nation as a soldier to keeping the peace as a law enforcement officer, and now, capturing those unforgettable moments as a wedding and portrait photographer with Magnolia Gruene Photography, Johnny Guerrero's story is nothing short of inspiring. We talk about how his diverse experiences have shaped not just his business model, but also his approach to client relationships. Johnny believes in the power of community over competition, a mantra he truly lives by as the admin of The Business End of the Lens, a Facebook group that fosters growth and support for photographers of all levels. We also touched on the emotional rollercoaster of fostering over 45 children, exploring how those experiences taught him invaluable lessons about connection, empathy, and the importance of creating a safe space for people to express themselves, whether that's in front of a camera or during a heartfelt conversation on his podcast, Trading Holsters. Takeaways: Johnny Guerrero's journey from soldier to photographer shows how diverse experiences shape creativity and empathy. Building a photography business rooted in community service fosters genuine relationships with clients, which is key to success. Johnny's approach to photography emphasizes making clients comfortable, using humor to break the ice and capture genuine emotions. The importance of discussing mental health issues among veterans and law enforcement is a major theme in Johnny's podcast, Trading Holsters. Resources and Links WEBSITE: https://www.magnoliagruene.com FACEBOOK: https://facebook.com/magnoliagruene INSTAGRAM: https://instagram.com/magnoliagruene Calls to Action Website: https://generatorpodcast.com Subscribe to Generator: Never miss an episode – subscribe on your favorite podcast app. Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast. Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative fXc8cwh0z2R11q6LKkcN…

Generator

1
Ep. 051 - Oliver Lozano: How Cinematic Storytelling Creates Connection 1:24:21

6 weeks ago1:24:21

1:24:21

Oliver Lozano, a portrait photographer based in Stuttgart, Germany, is all about creating genuine connections with his clients. In this chat, we dive into Ollie's career, exploring how he transforms the traditional photography experience into something deeply personal and meaningful. He shares his insights on everything from the glitz of classic Hollywood to the raw authenticity of boudoir and erotica photography. We also uncover the importance of vulnerability, identity, and how truly being seen can empower his clients in front of the camera. Oliver's approach is about crafting a narrative that celebrates individuality and evokes emotion! Podcast Title: Generator Episode Title: Oliver Lozano: How Cinematic Storytelling Creates Connection Episode Number: 51 Publish Date: 30 May 2025 Episode Overview Diving into the world of contemporary portraiture, I talk with Oliver Lozano, a Stuttgart-based photographer who weaves together stories of identity, vulnerability, and the magic of human connection. With influences from classic Hollywood and a deep passion for music and film, Oliver creates transformative experiences for his clients. This episode serves up a mix of insights as we discuss the importance of empathy in photography, how to help clients feel truly seen, and the art of storytelling in visual media. We explore how his background as a filmmaker shapes his approach to portrait photography, as well as the challenges and triumphs he has faced along the way. Whether it's boudoir, erotica, or contemporary portraits, Oliver’s work highlights the profound connection between the artist and their subject, reminding us all of the power of being authentically ourselves in front of the camera. We also dig into deeper themes of masculinity, societal expectations, and personal identity, with Oliver sharing heartfelt anecdotes about his experiences in mentoring other creatives. The conversation is rich with laughter, wisdom, and a touch of vulnerability as we uncover the layers that make each portrait a unique story. This chat blends art, business, and the essence of what it means to be human. Takeaways: Oliver Lozano emphasizes the importance of human connection in portrait photography, creating a safe space for clients to feel seen. His artistic journey blends photography, filmmaking, and music, showing how storytelling is integral to his approach as a visual artist. In the podcast, Oliver shares insights on vulnerability and masculinity, highlighting how empowering clients can reveal their true selves. He discusses his transition from commercial photography to personal projects, showing how this shift allowed him to connect more deeply with clients. Oliver believes that every photo session should be fun, and that laughter is just as important as the art itself in creating a memorable experience. He highlights the idea that artists should not be boxed into stereotypes, encouraging them to embrace their unique style and individuality. Resources and Links ALL LINKS: https://linktr.ee/OliverLozano WEBSITE: https://oliverlozano.com/ FACEBOOK: https://www.facebook.com/OlliLozano/ INSTAGRAM: https://www.instagram.com/explore/locations/737261516417791/oliver-lozano-portraiture/recent/ Calls to Action Website: https://generatorpodcast.com Subscribe to Generator: Never miss an episode – subscribe on your favorite podcast app. Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast. Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative…

Generator

1
Ep. 050 - Sue Bryce: Conquer Limiting Beliefs and Boundaries 1:27:20

6 weeks ago1:27:20

1:27:20

What if the key to finding your creative voice is simply asking yourself, “What do I want?” In this powerful milestone episode of Generator , I sit down with world-renowned photographer, educator, and speaker Sue Bryce to explore the deeper currents of creativity, self-worth, and showing up authentically. This conversation is about the transformation that happens when you stop hiding and start creating from a place of truth. Sue has taught thousands how to build thriving businesses, but it’s her guidance on self-value, storytelling, and owning your voice that changed my life. In this raw, honest conversation, we talk about what it really takes to evolve—not just as artists, but as people. Whether you’re just beginning to speak your truth or trying to refine your message for the world, this episode will light a fire in you. Key Takeaways: • “Done is better than perfect” can be a creative game-changer • How to turn long-form content into powerful short-form learning • The value of beta testing and curating your voice with intention • Why self-worth and visibility are inseparable for creatives • What envy really reveals—and how to use it as a roadmap • The impact of asking “What do YOU want?” and how it transforms everything • How to build stronger relationships by understanding emotional wounds • Creating from joy vs. competition • Finding identity and direction after burnout Links & Resources: Sue Bryce’s Website: https://suebryce.com Sue’s SPEAK Workshop: https://suebryce.com/speak Matt Stagliano’s Work: https://stonetreecreative.com Generator Podcast Website: https://generatorpodcast.com Full Generator YouTube Playlist: https://www.youtube.com/playlist?list=PL9I5qFIHcBrFzp-0zA5AfmNZWH5WyN1Yu Calls to Action: Subscribe: Never miss an episode—subscribe on your favorite podcast app. Leave a Review: Enjoyed this conversation? Leave a 5-star review on Apple Podcasts: https://podcasts.apple.com/us/podcast/generator/id1668192673 Follow on Social: Instagram & TikTok: @generatorpodcast YouTube: @stonetreecreative Like what you heard? Hit that like button, subscribe to the channel, and leave a comment sharing what resonated most. Your support helps the podcast grow and reach more creatives.…

Generator

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Ep. 049 - Kara Marie Trombetta: Shift Happens-The Art of the Pivot 1:29:22

8 weeks ago1:29:22

1:29:22

In this episode, I sit down with Kara Marie Trombetta, a photographer who’s reshaping the way we think about boudoir. Her work is rooted in self-respect, real empowerment, and helping people feel truly seen—without all the old-school glamor filters. We talk about what it takes to evolve as an artist, especially when the world around you keeps shifting, and how Kara built a business that reflects her values, not just trends. It’s a raw, thoughtful conversation about identity, creativity, and staying grounded when everything feels up in the air. Plus, we get into the nitty-gritty of pivoting your business to stay afloat during those economic curveballs life throws at you. Join us as we explore Kara Marie's colorful perspective on identity, creativity, and what it truly means to find your voice! Podcast Title: Generator Episode Title: Kara Marie Trombetta: Shift Happens-The Art of the Pivot Episode Number: 49 Publish Date: 16 May 2025 Episode Overview In this episode, Kara Marie Trombetta and I dig into what boudoir photography really means beyond the surface-level stuff. Kara Marie shares how she’s redefined the experience—moving away from outdated ideas and turning it into something that celebrates honesty, confidence, and self-love. We talk about the emotional weight of self-portraiture, how it can crack you open in the best way, and why vulnerability is often the key to real growth. There’s also some straight talk about running a creative business in uncertain times and what it takes to keep evolving without losing your voice. It’s a real, honest conversation about showing up as yourself—and maybe helping others do the same. Takeaways: Kara Marie Trombetta's photography is all about radical self-acceptance and reclaiming one's identity, redefining boudoir photography as a celebration of self. In a world where economic climates shift, pivoting your business is essential; adapt your offerings while staying true to your creative spirit. The emotional depth in photography emerges when artists connect with clients on a personal level, fostering genuine empowerment through the lens. Kara Marie emphasizes that authenticity in art comes from understanding and expressing your true self, beyond societal expectations or trends. Self-portraiture can be a journey of discovery, revealing parts of yourself you may not have fully embraced or understood before. It's crucial to break free from the pressures of conformity in the photography industry; every artist's voice deserves to be uniquely heard and celebrated. Resources and Links WEBSITE: https://kara-marie.com/ FACEBOOK: https://www.facebook.com/karamariestudios INSTAGRAM: https://www.instagram.com/karamariestudios/ Calls to Action Website: https://generatorpodcast.com Subscribe to Generator: Never miss an episode – subscribe on your favorite podcast app. Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast. Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative…

Generator

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Ep. 048 - Sandra Coan: Flywheels Are Better Than Funnels 1:14:55

9 weeks ago1:14:55

1:14:55

Building a career around consistency is the name of the game, and nobody does it quite like Sandra Coan. With over 25 years in the photography world, she’s not just a family and newborn portrait photographer in Seattle, she’s an educator and author who’s all about using strobes for a natural light look. In this episode, we discuss how human connection fuels her work and why she believes that capturing the moment is more important than getting the technically perfect shot. We talk about her marketing methods and how any Creative can ditch the traditional marketing funnel for a better approach to finding clients. Sandra’s journey is a treasure trove of insights for both budding and seasoned photographers, filled with heartfelt stories and practical advice. So whether you're just starting out or have decades of experience, you’ll want to stick around for the wisdom that Sandra brings to the table. Podcast Title: Generator Episode Title: Flywheels Are Better Than Funnels Episode Number: 48 Publish Date: 9 May 2025 Episode Overview In this heartfelt episode of Generator , I sit down with the incredible Sandra Coan—an award-winning photographer, educator, and author with over 25 years in the industry. We dive deep into what it means to build a business rooted in consistency, authenticity, and trust. Sandra shares how she developed her signature flywheel marketing method, why “shoot and burn” needs to be retired, and how lighting and connection go hand-in-hand. We talk about overcoming burnout, ditching the funnel, trusting your creative instincts, and why newborn photographers deserve a louder voice in the industry. Whether you’re brand new or a seasoned pro, this conversation is packed with insight, honesty, and a few unexpected laughs. Takeaways: Sandra Coan emphasizes the importance of consistency in building a sustainable photography career, highlighting that true happiness follows when you find joy in your work. In the podcast, Sandra shares how she uses a client-centered marketing approach, focusing on building trust over chasing sales, which is crucial for photographers. The conversation reveals that capturing genuine moments is more about paying attention than achieving technical perfection, especially while working with families and newborns. Sandra discusses her journey from a kindergarten teacher to an award-winning photographer, illustrating how her teaching background influences her approach to both photography and client interaction. Throughout the episode, the idea of ‘slow photography’ is explored, with Sandra explaining how shooting film forces her to be more methodical and present during sessions. The podcast highlights the underrepresented niche of newborn and family photography, with Sandra advocating for the value and artistry within this area of the industry. Resources and Links WEBSITE: www.sandracoaneducation.com INSTAGRAM: https://www.instagram.com/sandracoan/ Calls to Action Website: https://generatorpodcast.com Subscribe to Generator: Never miss an episode – subscribe on your favorite podcast app. Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast. Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative…

Generator

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Ep. 047 - Kristen Kidd: The Power of Pet Photography 1:20:58

10 weeks ago1:20:58

1:20:58

Kristen Kidd is all about capturing the heart and soul of the human-pet bond, and she does it with style! This episode kicks off with her sharing her journey as a photographer, author, and magazine publisher, including the launch of her fabulous Dog Mom Magazine. We dive into the nitty-gritty of what it’s like to be a pet photographer—like, how do you get past the fear of failure or deal with difficult moments of grief? Kristen opens up about her background as a social worker and how that helps her connect with clients on a deeper level, making every session feel personal and meaningful. Plus, we explore the hilarious and sometimes chaotic world of working with dogs and how embracing imperfection can lead to some truly magical moments. So grab your pup, settle in, and get ready for some heartwarming insights and a few laughs along the way! Podcast Title: Generator Episode Title: Kristen Kidd: The Power of Pet Photography Episode Number: 47 Publish Date: 2 May 2025 Episode Overview Kristen Kidd, a Philadelphia-based photographer and author, opens up about her unique approach to capturing the essence of pet ownership in our latest episode. We dive headfirst into her journey, from being a social worker to launching Dog Mom Magazine, a publication that beautifully marries her love for photography and storytelling. It’s a deep dive into the world of dog lovers, with Kristen sharing her experiences of creating coffee table books dedicated to pet rescue, where every purchase supports a good cause. Throughout our conversation, we touch on the nuances of fear in the creative process. Kristen discusses how she uses her background in social work to not only connect with her clients but also to help them embrace their vulnerabilities. We share laughs, stories, and perhaps a few too many dog puns as we explore how to navigate the chaos of life with our furry companions. This episode is a wonderful reminder that amidst the hustle and bustle, there’s always room for love, laughter, and the joy our pets bring into our lives. Tune in and discover how to find beauty in the imperfect and the power of storytelling through the lens of pet photography. Takeaways: Kristen Kidd blends her social work experience with photography, capturing genuine pet-owner connections. Fear is a huge barrier for photographers, but embracing failure is key to growth and creativity. Dog Mom Magazine is a unique community platform celebrating the bond between dogs and their humans. Kristen's approach to photography emphasizes vulnerability and authenticity over perfection in her work. The conversations with clients often reveal deeper stories about their relationships with their pets, adding richness to the photography. Finding joy in the chaos of life, like dogs do, can lead to a more fulfilling and present existence. Links referenced in this episode: dogmommagazine.com luxsummitstudio.com instagram.com/dog_mom_magazine instagram.com/lux_summit_studio instagram.com/kidd_loves_courageously Calls to Action Website: https://generatorpodcast.com Subscribe to Generator: Never miss an episode – subscribe on your favorite podcast app. Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast. Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative…

Generator

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Ep. 046 - Elena S. Blair: The Beauty of a Designer Life 58:11

11 weeks ago58:11

58:11

Elena S. Blair is an absolute powerhouse in the photography world, and today we're having a conversation that's packed with wisdom for anyone looking to make their mark in the creative industry. We kick things off by exploring how Elena captures genuine connections in her family photography, a skill that sets her work apart and resonates deeply with her clients. She shares her journey through the ups and downs of building a successful business in this competitive landscape, emphasizing the importance of mindset and community. As we chat, we dig into the nitty-gritty of practical strategies like SEO, email marketing, and the role of AI in streamlining our workflow. Podcast Title: Generator Episode Title: Elena S. Blair: The Beauty of a Designer Life Episode Number: 46 Publish Date: 25 April 2025 Episode Overview Elena Blair is a family photographer based in Seattle, WA, and in this episode, we dive deep into the magic that happens when creativity meets business acumen. Throughout the conversation, Elena emphasizes the importance of understanding what you want out of life to design a business that supports those dreams. She dives into the nitty-gritty of running a photography business, touching on everything from business metrics to the role of AI in marketing. Elena's candidness about the hard work required to build a successful business is refreshing, and her stories about her own students' successes highlight the effectiveness of her teachings. It's not just about taking beautiful pictures; it's about creating a business that resonates with authenticity and connection. As the episode unfolds, listeners are encouraged to rethink their own business strategies, especially regarding the use of email lists and social media engagement. Elena advocates for focusing on genuine connections rather than vanity metrics, which can be tempting in today’s digital age. By the end of their chat, both Matt and Elena inspire listeners to embrace their journeys, reminding them that with the right mindset, community, and strategies, they too can design the life they desire. Tune in and soak up the wisdom shared in this episode, where the art of photography beautifully intertwines with the realities of building a business. Takeaways: Elena Blair emphasizes the importance of capturing genuine family connections and emotions in photography, going beyond traditional portrait styles. In the podcast, we dive deep into the significance of building a community over competition in the photography business, which is crucial for long-term success. Elena highlights that having a solid email marketing strategy can yield significantly better engagement rates compared to social media, making it a vital tool for photographers. The conversation covers how mindset and self-awareness play a huge role in overcoming fears and self-sabotage, especially for new business owners in photography. Elena shares her insights on the necessity of understanding basic business metrics and SEO for photographers to effectively market their services and attract clients. The episode wraps up with the idea that creating a 'designer life'—one where you control your time and business direction—is the ultimate goal for creative entrepreneurs. Resources and Links WEBSITE: https://www.elenasblairphotography.com/ FACEBOOK: https://www.facebook.com/elenasblairphotography/ INSTAGRAM: http://instagram.com/elenasblair_photography Calls to Action Website: https://generatorpodcast.com Subscribe to Generator: Never miss an episode – subscribe on your favorite podcast app. Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast. Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative…

Generator

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Ep. 045 - George Varanakis: The Architect of Engagement 1:05:29

12 weeks ago1:05:29

1:05:29

George Varanakis is a true cornerstone in the photography world, and in our latest chat, we dive into the inner workings of the conferences he helped spearhead, WPPI and the Portrait Masters. We’re talking about how he’s not just a guy pulling the strings behind the scenes, but a genuine connector who builds communities that thrive. George is honest and open about what it really takes to pull off a massive conference like WPPI, from the emotional labor to the logistics, all while keeping the vibe high and the energy infectious. Plus, we ponder the future of creative education — online and in-person — and how to keep that spark alive when everything feels like it’s changing at lightning speed. It’s like a cocktail of insights, humor, and great stories that you won’t want to miss! Podcast Title: Generator Episode Title: George Varanakis: The Architect of Engagement Episode Number: 45 Publish Date: 18 April 2025 Episode Overview George Varanakis, the mastermind behind some of the most significant educational platforms in the photography industry, is our special guest today. Known for his behind-the-scenes role at events like WPPI, Creative Live, and the Portrait Masters Conference, George shares insights into the hard work that goes into organizing such large-scale events. We dive into the nitty-gritty details of what it takes to create a successful conference experience, from managing teams to dealing with unexpected challenges. George emphasizes the importance of community building and how fostering connections among photographers can elevate the overall experience. He reflects on his journey from working at Rangefinder Magazine to becoming a strategic consultant for trade show giant Emerald, showcasing the evolution of the photography landscape and the shift towards online education. Whether you're a seasoned pro or just starting, this conversation will inspire you to look at photography education in a new light and understand the value of community and connection in our industry. Takeaways: George Varanakis shares insights on the behind-the-scenes hustle at WPPI, revealing the immense effort that goes into organizing a massive photography conference. We dive into the evolution of online education in photography, discussing how platforms like Sue Bryce Education are reshaping creative learning. George emphasizes the importance of community in photography, explaining how events foster connections that extend beyond just networking. The conversation highlights the need for continuous feedback to improve conferences, as George insists that listening to attendees is key to making every event better. We explore the balance between online and in-person experiences in photography education, as George outlines strategies to keep the excitement alive year-round. George and I chat about the power of collaboration, especially how he and Sue Bryce's creative synergy leads to groundbreaking ideas in the photography industry. Resources and Links EMAIL: george@digitalproductstudios.com Calls to Action Website: https://generatorpodcast.com Subscribe to Generator: Never miss an episode – subscribe on your favorite podcast app. Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast. Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative…

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Ep. 044 - Renee Robyn: How to Make Cool S___ 1:20:09

13 weeks ago1:20:09

1:20:09

Ever flattened 50 layers in Photoshop and instantly regretted it? Renee Robyn has—on purpose. In this episode of Generator , I sit down with digital artist, photographer, and all-around creative badass Renee Robyn to talk about what it really means to make cool stuff . From her roots in the Canadian north to her role as Optics Product Manager at Boris FX, Renee brings equal parts grit, geekery, and genius to the table. We dig into her cinematic style, her fearless approach to failure, and the wild ride that’s taken her from modeling and locksmithing to placing fourth in the Photographic World Cup. Along the way, we share a lot of laughs and some real talk about embracing the chaos of creativity, pushing boundaries, and trusting your weird. 🎨 What you’ll take away from this episode: ✅ Why failure isn’t just okay—it’s necessary for real creative growth ✅ How Renee mixes photography, fantasy, and tech to create next-level art ✅ The power of experimentation and not taking yourself too seriously ✅ Behind-the-scenes of her work at Boris FX and how tech tools empower artists ✅ The unfiltered journey from locksmith to global digital art icon Whether you’re deep in the creative trenches or just love watching someone light the whole playbook on fire and build their own, this one’s got inspiration, insights, and probably a few snorts of laughter. 🚀 If this episode hit home, smash that like button, leave a comment, and subscribe for more unfiltered creative stories. 🔗 Watch the Full Playlist: https://youtube.com/playlist?list=PLwRT3vVIPpVcsizwNbIVqxGqQdeX-irIe&si=14s1NCVU325-RtWA 🌎 Website: https://generatorpodcast.com 📸 Follow Renee Robyn: ➡ Website: https://www.reneerobyn.com ➡ Instagram: https://www.instagram.com/reneerobynphotography ➡ Facebook: https://www.facebook.com/reneerobynphotography ➡ YouTube: https://www.youtube.com/@ReneeRobyn ➡ Boris FX: https://borisfx.com ⭐ Like the show? Leave a 5-star review! 🎧 Apple Podcasts #DigitalArt #CreativeProcess #PhotographyPodcast #PhotoshopFails #BorisFX #ReneeRobyn #GeneratorPodcast…

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Ep. 043 - Mitzi Starkweather: WPPI 2025 Recap 1:28:17

13 weeks ago1:28:17

1:28:17

Matt Stagliano and Mitzi Starkweather dive deep into the highlights and hiccups of the WPPI 2025 conference, which took place at the Rio Hotel in Las Vegas this past March. Right off the bat, they tackle the good, the bad, and the downright confusing aspects of the event, giving us a candid look at their contrasting experiences—Mitzi, as a speaker, and Matt, as an attendee. They reflect on the vibe of the conference, discussing how it felt fresh yet familiar in a new venue, and how the energy was palpable. As they banter back and forth, they sprinkle in some philosophical musings about the photography industry, raising questions about the direction it's headed and the need for a more inclusive community. If you're a photographer looking to catch the latest trends or just want to bask in the camaraderie of your tribe, this episode is packed with insights and a sprinkle of humor that’ll make you feel like you were right there in Vegas with them! Podcast Title: Generator Episode Title: WPPI 2025 Recap Episode Number: 43 Publish Date: 7 April 2025 Episode Overview Let’s talk about WPPI 2025, shall we? This year’s conference was a blast, and I’m here with Mitzi Starkweather to talk about the highlights! Held at the Rio Hotel in Las Vegas, it brought together photographers from all corners of the globe, and boy, did we have a good time! Mitzi and I caught up to share our thoughts on everything from the seminars to the parties, and compared contrasting experiences. While she was busy working and speaking, I was busy making connections and soaking in knowledge. The vibe was refreshing, and we both felt a unique sense of community and support among fellow photographers. Sure, there were a few hiccups here and there—like figuring out the new layout of the venue or navigating the app—but overall, it was a step in the right direction! We also delved into the future of photography, discussing how we can adapt and grow in this ever-evolving industry. Takeaways: WPPI 2025 at the Rio Hotel saw a mix of excitement and challenges, showcasing the evolving nature of photography conferences. Mitzi and Matt had contrasting experiences at WPPI, highlighting the importance of networking and personal growth in the industry. The inclusion of new spaces for community building and quieter discussions was a hit, but improvements in signage and accessibility are still needed. Conversations about the philosophical aspects of photography, like intention and connection, are crucial for the industry's growth and betterment. The Future of Photography Room provided a welcome respite from the chaos, reinforcing the need for such spaces at future events. Next year’s WPPI could benefit from more diverse and inclusive representation among speakers, focusing on the 'why' behind photography rather than just the 'how'. Resources and Links WEBSITE: https://stonetreecreative.com FACEBOOK: https://facebook.com/stonetreecreative INSTAGRAM: https://instagram.com/stonetreecreative Calls to Action Website: https://generatorpodcast.com Subscribe to Generator: Never miss an episode – subscribe on your favorite podcast app. Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast. Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative…

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Ep. 042 - Kirsten Graham: Grow Your Business By Outsourcing 1:17:25

14 weeks ago1:17:25

1:17:25

Kirsten Graham is all about flipping the script for business owners, helping them go from being total wallflowers to the life of the party with some savvy outsourcing and a little video marketing magic. She’s a powerhouse from Six Figure Business Coaching, and trust me, this episode is packed! We dive into why outsourcing tasks to a virtual assistant can save you tons of time. Plus, Kirsten gives you the do's and don'ts of working with VAs, from protecting your accounts to finding the right fit for your biz. And hey, if you’re wondering about video marketing, she’s got some tips on why it’s time to dust off that YouTube channel and get it going! So buckle up and get ready to unleash your business potential, because this chat with Kirsten is a total game-changer! Podcast Title: Generator Episode Title: Grow Your Business By Outsourcing Episode Number: 42 Publish Date: 4 April 2025 Episode Overview Navigating the chaotic world of entrepreneurship can feel like overwhelming. In this episode, we dive headfirst into the whirlwind of creativity and business with Kirsten Graham. As a co-founder of Six Figure Business Coaching, Kirsten is on a mission to help business owners just like us break free from the shackles of invisibility and step into the spotlight where they belong. We chat about the often-overlooked superpower of outsourcing—specifically, how a virtual assistant (VA) can save our sanity and make our businesses soar. We explore everything from the nitty-gritty of hiring the right VA to the freedom that comes with delegating tasks like marketing and bookkeeping. Kirsten shares her wealth of knowledge on the dos and don'ts of outsourcing, ensuring we learn from her hard-earned lessons (spoiler alert: it involves avoiding the “pay now, ghost later” scenario). Plus, we take a detour into the land of video marketing, where Kirsten encourages us to embrace our inner YouTuber and start creating content that not only showcases our brand but also connects us with our audience. Trust me, if you’ve ever felt like you’re drowning in the daily grind of your business, this episode is your lifesaver. Takeaways: Kirsten emphasizes that outsourcing tasks to a virtual assistant can free up precious time for business owners, allowing them to focus on growth instead of being bogged down by daily minutiae. In our conversation, we dive into the importance of having a clear brand voice and style guide, as it not only helps in consistent branding but also aids virtual assistants in understanding the business better. We discuss how video marketing, especially on platforms like YouTube, can be a game changer for visibility and authority, turning one piece of content into multiple marketing assets. A key takeaway is that taking breaks and stepping back from daily operations allows business owners to recharge and strategize, ultimately leading to better decision making and business growth. Kirsten shares that effective onboarding of virtual assistants is crucial, and this involves teaching them your brand voice and expectations to ensure they can represent you accurately. We agree that embracing imperfections and being authentic in content creation can create a stronger connection with audiences, making them more likely to engage with your brand. Resources and Links WEBSITE: https://sixfigurebusinesscoaching.com FACEBOOK: https://www.facebook.com/kirsten.graham.3517 INSTAGRAM: https://www.instagram.com/sfbizcoaching/ Get Your Free Guide to Virtual Assistants at https://outsourcingforbosses.com Calls to Action Website: https://generatorpodcast.com Subscribe to Generator: Never miss an episode – subscribe on your favorite podcast app. Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast. Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative Links referenced in this episode: outsourcingforbosses.com…

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Ep. 041 - Valentina Pardi-MacGregor: Balance, Boudoir, and Big Dreams 1:13:43

15 weeks ago1:13:43

1:13:43

Valentina Pardi-MacGregor is a total gem in the photography world, and she's here to discuss how she helps women over 40 reconnect with their inner fabulousness through intimate portraiture. It's all about boosting confidence and weaving powerful stories that really transform how her clients see themselves. We dive into everything from the ups and downs of social media life to the magic of creative retreats and the crucial role of building a supportive community in this industry. Valentina dreams of splitting her time between Majorca and New York, and she shares some killer advice on how focusing on what you want (instead of stressing about the details) can unlock unexpected opportunities. If you're itching for some inspiration and a nudge to dream big, you've landed in the right spot. Podcast Title: Generator Episode Title: Balance, Boudoir, and Big Dreams Episode Number: 41 Publish Date: 28 March 2025 Episode Overview Valentina Pardi-MacGregor is not your average photographer; she's a creative powerhouse who helps women over 40 reconnect with their essence through intimate portraiture. Starting her journey in fashion design and studying in the heart of Milan, she's perfectly blended her artistic background into her current work. In our conversation, Valentina opens up about the struggles of social media, the importance of community in the creative industry, and her dreams of splitting her time between the sun-drenched shores of Majorca and the buzzing streets of New York City. This episode is packed with insights on how to cultivate confidence through photography, the transformative power of storytelling, and why sometimes it’s best to focus on the ‘what’ over the ‘how’ to achieve your dreams. Takeaways: Valentina's journey from fashion design in Milan to intimate photography is inspiring, showcasing how creativity can evolve over time. She emphasizes the importance of helping women over 40 reconnect with their self-confidence through portraiture, focusing on their unique stories. The podcast dives into the challenges of social media and the necessity of community support for creatives in any industry. Valentina shares her dreams of living part-time in Mallorca and New York, highlighting the power of dreaming big without stressing about the 'how.' Building a supportive network and hosting workshops fosters creativity and connections among photographers, which Valentina finds essential for personal growth. Clients often find empowerment through photography sessions, allowing them to embrace their identities and celebrate their journeys. Resources and Links WEBSITE: https://valentinaportraiture.com FACEBOOK: https://facebook.com/valentinamacgregor INSTAGRAM: https://instagram.com/valentina.portraiture Calls to Action Website: https://generatorpodcast.com Subscribe to Generator: Never miss an episode – subscribe on your favorite podcast app. Leave a Review: Head over to https://podcasts.apple.com/us/podcast/generator/id1668192673 and leave us a 5 Star review if you liked the show! Help others discover this podcast. Follow on Social Media: Connect with us on Instagram or TikTok @generatorpodcast or on YouTube @stonetreecreative…

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Ep. 040 - Jean Carlo Penaloza: Becoming an Outspoken Artist 1:10:52

16 weeks ago1:10:52