Mastering Retail Curation & Customer Insights with Ginny Carosso

Rooted in Retail

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It’s a special episode as Rooted in Retail celebrates its 2nd anniversary!

Joining us is Ginny Carosso from Port Gamble General Store, a seasoned retail expert with a degree in Retail Business and extensive experience in curating product assortments. Ginny shares her insights on understanding customers, gathering data, and creating a brand experience that feels like home.

Plus, we dive into the balance between physical and online stores in today’s tech-driven world. Be sure to check out!

[3:36] Ginny’s journey in retail

[6:32] Why knowing your customers is critical for success

[10:12] Simple, effective ways to gather insights

[11:11] Using customer insights to curate space & atmosphere

[17:55] Building brands that feel like friends

[20:45] Balancing a physical and online store

[32:48] Don’t forget about your customer’s experience

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Get all of the resources in our show notes - https://rootedinretail.com/episodes/mastering-retail-curation-customer-insights-with-ginny-carosso/

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Chapters

1. Mastering Retail Curation & Customer Insights with Ginny Carosso (00:00:00)

2. Ginny’s journey in retail (00:03:36)

3. Why knowing your customers is critical for success (00:06:32)

4. Simple, effective ways to gather insights (00:10:12)

5. Using customer insights to curate space & atmosphere (00:11:11)

6. Building brands that feel like friends (00:17:55)

7. Balancing a physical and online store (00:20:45)

8. Don’t forget about your customer’s experience (00:32:48)