185: Architecture, And: Michael Ford on Hip Hop, Innovation, and Representation in Practice

Practice Disrupted by Practice of Architecture

How can hip hop and architecture create a more inclusive future?

In this episode of Practice Disrupted, Evelyn Lee sits down with Michael Ford, architect, entrepreneur, and founder of the Hip Hop Architecture Camp. Known as "The Hip Hop Architect," Michael has dedicated his career to increasing diversity in architecture by using hip-hop as a tool for education, storytelling, and activism.

The conversation begins with Michael’s journey into architecture and the origins of the Hip Hop Architecture Camp. This nationwide initiative introduces underrepresented youth to design through the lens of hip-hop culture. He shares how the camp has evolved over the past nine years, leading to scholarships, mentorship programs, and even international collaborations.

Evelyn and Michael also explore his work beyond education, including his role in designing the Universal Hip Hop Museum in the Bronx, set to open in 2026. They discuss how hip hop serves as an unfiltered critique of urban spaces, and why architects should pay attention to the stories embedded in lyrics.

"If you don’t like what hip hop is saying about the built environment, start designing better cities." – Michael Ford

The episode wraps with a discussion of Michael’s entrepreneurial ventures, including his collaborations with brands like Herman Miller and Shaw Contract and the launch of his firm, BrandNu Design Studio. He shares insights on navigating alternative revenue streams, balancing mission-driven work with business sustainability, and advice for young designers forging their own paths in the industry.

Guest:

Michael Ford is an architect, educator, and entrepreneur known for his pioneering work at the intersection of hip hop and architecture. He is the founder of the Hip Hop Architecture Camp, an award-winning program that introduces youth to architecture through music and storytelling. As the principal of BrandNu Design Studio, Michael leads projects that focus on cultural representation, including the design of the Universal Hip Hop Museum. His collaborations with brands like Herman Miller and Shaw Contract have expanded the conversation around diversity, design, and social impact.

📍 Show Links:

Connect with Michael Ford on LinkedIn

Follow Michael Ford on Instagram

Learn more about BrandNu Design Studio

📚 Design, and Social impact:

Learn more about Hip Hop Architecture Camp

Learn more about Michael’s collaboration with Herman Miller

Learn more about the Michael’s role in Universal Hip Hop Museum

📍 Follow Practice Disrupted on Social:

Facebook | Instagram | LinkedIn | Pinterest | Twitter

Check out our past episodes

Be a part of our community — join the conversation