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”The Brand Blueprint - Build a Brand: Market Research Secrets for Successful Branding
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In this episode of The Brand Blueprint, host Dana Ammons and beauty expert Cataanda James, along with Heloise Lanoix and Christian Ampuero, two of their Executive Producers, discuss market research for brand building in the haircare industry.
Featuring a panel with Zandra of Brewed Hair Care, they explore practical strategies and insights for conducting market research, understanding target audiences, and developing effective marketing tactics. The team emphasizes the importance of identifying market demands, building trust, assessing risks, and creating consumer-centric products as they continue to develop their new hair care product as part of their groundbreaking, Build a Brand segment, where they will be building an entirely new brand during the season!
The episode also highlights the significance of persistent learning, passion, and adaptability in entrepreneurship.
00:00 Introduction to Brand Blueprint
00:20 Welcome and Overview
00:54 Market Research Insights
02:01 Panel Discussion with Zandra of Brewed Hair Care
02:22 Zandra's Market Research Process
03:48 Developing and Testing Prototypes
07:06 Challenges and Lessons Learned
10:13 Tips for New Creators
14:33 Financial Strategies and Risk Assessment
26:57 Survey Findings and Consumer Insights
37:29 Product Development Announcement
44:33 Conclusion and Next Steps
46 episodes
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