Communication Theory and Remote Work Dynamics | Economics of Remote Work | Behavioral Economics in Marketing Podcast

The Behavioral Economics in Marketing's Podcast

Applying Communication Theory to remote work can greatly improve the effectiveness of interactions and collaboration within dispersed teams. By implementing clear communication protocols, utilizing video conferencing to capture non-verbal cues, adopting asynchronous tools, regularly reviewing expectations, fostering an inclusive culture, and sharing detailed meeting agendas, organizations can address common challenges and enhance communication clarity. These strategies not only mitigate misunderstandings but also foster a more cohesive and productive remote work environment. Embracing these principles helps ensure that remote teams operate smoothly and achieve their goals efficiently.

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism