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How To CRUSH It With Video In Your Agency - EP006 with Mike Crowley
Manage episode 471224609 series 3627905
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βοΈ Show Notes:
In this episode of the Rise and Bind podcast, Chris Langille interviews Mike Crowley from Crowley Insurance, who shares his extensive experience with video marketing in the insurance industry.
Mike discusses the importance of video content for building relationships with clients, tracking success through inbound leads, and utilizing video for internal training. He emphasizes the effectiveness of the QuoteVids tool in enhancing customer experience and driving agency growth.
The conversation highlights the shift in consumer behavior towards video content and the need for insurance agencies to adapt to this trend. In this conversation, Mike Crowley and Chris Langille discuss the challenges and strategies in the insurance industry, particularly focusing on customer relationships, the importance of understanding insurance coverage, and the role of video marketing in educating clients.
They emphasize the need for effective communication, the use of AI tools for content creation, and the significance of maintaining an active Google Business Profile. The discussion also covers practical tips for agents to start video marketing and the importance of overcoming perfectionism in content creation.
Chapters
00:00 Introduction to Video Marketing in Insurance
03:36 The Importance of Video Content
08:27 Building Relationships Through Video
10:20 Tracking Success and Inbound Leads
14:53 Utilizing Video for Internal Training
18:17 The Impact of QuoteVids Tool
22:30 Enhancing Customer Experience with Video
26:24 The Price Dilemma in Customer Relationships
27:48 Understanding Insurance Coverage
29:45 The Importance of Communication in Insurance
30:58 Leveraging Video for Customer Education
31:56 Getting Started with Video Marketing
34:37 Utilizing AI Tools for Content Creation
36:22 The Power of Google Business Profiles
39:24 Advanced Video Production Techniques
42:45 Overcoming Perfectionism in Video Creation
6 episodes
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