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From TikTok to Global Sales: How Kanessa Muluneh Scaled a Fashion Brand Without Shopify
Manage episode 473426160 series 2585716
šļø What if your biggest business breakthrough came from TikTok⦠in a language you barely spoke anymore?
This week, I sat down with Kanessa Muluneh, the powerhouse behind the fashion brand MULU. She built a thriving clothing company in Africaānot through Shopify or adsābut through Telegram, WhatsApp, and a loyal audience she nurtured with blunt honesty and smart storytelling.
We get into:
- Launching a brand in Africa (and why itās not like the West)
- Using NFTs to educate and engage a new market
- Owning her own factory in Pakistan
- Scaling by mentoring women in the U.S. and Africa
This episode is raw, real, and full of insights for any founder looking to build across borders.
Donāt miss it!
299 episodes
Manage episode 473426160 series 2585716
šļø What if your biggest business breakthrough came from TikTok⦠in a language you barely spoke anymore?
This week, I sat down with Kanessa Muluneh, the powerhouse behind the fashion brand MULU. She built a thriving clothing company in Africaānot through Shopify or adsābut through Telegram, WhatsApp, and a loyal audience she nurtured with blunt honesty and smart storytelling.
We get into:
- Launching a brand in Africa (and why itās not like the West)
- Using NFTs to educate and engage a new market
- Owning her own factory in Pakistan
- Scaling by mentoring women in the U.S. and Africa
This episode is raw, real, and full of insights for any founder looking to build across borders.
Donāt miss it!
299 episodes
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