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From TikTok to Global Sales: How Kanessa Muluneh Scaled a Fashion Brand Without Shopify

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Manage episode 473426160 series 2585716
Content provided by A.J. Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.J. Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

šŸŽ™ļø What if your biggest business breakthrough came from TikTok… in a language you barely spoke anymore?

This week, I sat down with Kanessa Muluneh, the powerhouse behind the fashion brand MULU. She built a thriving clothing company in Africa—not through Shopify or ads—but through Telegram, WhatsApp, and a loyal audience she nurtured with blunt honesty and smart storytelling.

We get into:

  • Launching a brand in Africa (and why it’s not like the West)
  • Using NFTs to educate and engage a new market
  • Owning her own factory in Pakistan
  • Scaling by mentoring women in the U.S. and Africa

This episode is raw, real, and full of insights for any founder looking to build across borders.

Don’t miss it!

  continue reading

299 episodes

Artwork
iconShare
 
Manage episode 473426160 series 2585716
Content provided by A.J. Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.J. Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

šŸŽ™ļø What if your biggest business breakthrough came from TikTok… in a language you barely spoke anymore?

This week, I sat down with Kanessa Muluneh, the powerhouse behind the fashion brand MULU. She built a thriving clothing company in Africa—not through Shopify or ads—but through Telegram, WhatsApp, and a loyal audience she nurtured with blunt honesty and smart storytelling.

We get into:

  • Launching a brand in Africa (and why it’s not like the West)
  • Using NFTs to educate and engage a new market
  • Owning her own factory in Pakistan
  • Scaling by mentoring women in the U.S. and Africa

This episode is raw, real, and full of insights for any founder looking to build across borders.

Don’t miss it!

  continue reading

299 episodes

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