#016: What’s Your Business REALLY For? Why It’s Time to Dream Bigger Than Profit

The Business of Good

You didn’t start your business just to make money.

Sure, you want to be paid well for your work (and you should be). But deep down, you’re building something bigger—something that leaves a legacy, creates real change, and feels meaningful every step of the way.

In this episode, I’m pulling back the curtain on the deeper “why” behind your business and helping you reconnect with the mission that started it all. Whether you're chasing your first $10k month or scaling toward something bigger, we’ll talk about:

• The 3 stages of business desire—and why it’s totally normal to want more
• How to redefine success beyond revenue benchmarks
• Practical ways to dream bigger and bring purpose back into your work
• What it means to lead a business that changes lives—including your own

If you’ve ever thought “Is this really it?” while staring at your to-do list, this episode is your permission slip to dream again—and build a business that feels just as good as it looks on paper.

🎧 Plus, I’ll share what’s coming next week on the show (spoiler: a powerful conversation with Amy McLaren you won’t want to miss).

Mentioned in this episode:
→ Apply for Legacy, my 12-month coaching experience for purpose-driven women ready to grow with aligned strategy: janditchfield.co/legacy

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

JOIN THE FREE COMMUNITY:

Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!