017: The #1 Mistake Purpose-Driven Entrepreneurs Make (That No One Talks About)

The Business of Good

#Entrepreneur #Business #Marketing #Jan Ditchfield #Entrepreneurship #Online Marketing #Digital Sales #Digital Course Creation #Email Marketing #Website Optimization #Sales Page Strategies #Lead Generation #Productivity Hacks #Careers #Business Growth Strategies #Membership Program #Ethics In Marketing

1:36:55

What’s up, Tribe, and welcome back to Good Moms Bad Choices! January was amazing, but its time to turn the page on the calendar and embrace beautiful new energy as we enter ‘The Journey of Love February.’ This month is all about the heart - join Erica and Milah to catch up and discuss what’s new in the world of motherhood, marriage, and amor! In this week’s episode, the ladies offer witty and sharp perspectives about personal growth in love, supporting your kids through their friend drama, and how to honor your true needs in a partnership. Mama Bear to the Rescue! The Good Moms discuss protective parenting and helping your kids fight their battles (8:00) Bad Choice of the Week: Help! My kids saw me in my lingerie! (20:00) My Happily Ever After: Erica and Milah discuss the prospect of marriage, dreams of becoming a housewife, and the top 5 ways to be confident in love (32:00) Yoni Mapping: Releasing Trauma and Increasing Pleasure (57:00) Its OK to fuck up, but also, what do you (really) bring to the table: The Good Moms have an honest discussion about finding accountability and growth before love (1:03:00) Watch This episode & more on YouTube! Catch up with us over at Patreon and get all our Full visual episodes, bonus content & early episode releases. Join our private Facebook group! Let us help you! Submit your advice questions, anonymous secrets or vent about motherhood anonymously! Submit your questions Connect With Us: @GoodMoms_BadChoices @TheGoodVibeRetreat @Good.GoodMedia @WatchErica @Milah_Mapp Official GMBC Music: So good feat Renee, Trip and http://www.anthemmusicenterprises.com Join us this summer in paradise at the Good Vibe Rest+Vibe Retreat in Costa Rica July 31- August 5 August 8 - August 13 See omnystudio.com/listener for privacy information.…

about a year ago 17:24

MP3•Episode home

If you’re doing all the “right” things in your business—but still not seeing the growth, traction, or revenue you expected—this episode is for you.

In today’s episode, I’m breaking down the #1 mistake I see purpose-driven entrepreneurs make: building their business on the wrong model. This isn’t about your marketing. It’s not about your mindset. It’s about the structure holding your mission—and if it’s not the right one, everything else will feel harder than it needs to.

You’ll walk away with a clear understanding of the 3 main business models for doing good—Mission-Based For-Profit, Social Enterprise, and Nonprofit—including the pros and cons of each, who they’re best suited for, and how to figure out which one aligns with your goals.

We’re also talking about The Good Business Academy, my brand new program that’s launching late Spring of 2025 and was built to help you align your business model with your mission from day one.

Whether you’re a coach, consultant, service provider, or creative, this episode will help you start building a business that supports your values and your bottom line.

What You’ll Learn:

Why marketing isn’t your real problem—and what might be
The 3 business models for doing good (and how they actually work)
The pros and cons of each model—no fluff, just real talk
How to audit your own business model and start making strategic changes
Why I created The Good Business Academy and how it’s different from anything out there

Mentioned in This Episode:

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

JOIN THE FREE COMMUNITY:

Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

318 episodes

017: The #1 Mistake Purpose-Driven Entrepreneurs Make (That No One Talks About)

The Business of Good

published about a year ago

MP3•Episode home

If you’re doing all the “right” things in your business—but still not seeing the growth, traction, or revenue you expected—this episode is for you.

We’re also talking about The Good Business Academy, my brand new program that’s launching late Spring of 2025 and was built to help you align your business model with your mission from day one.

Whether you’re a coach, consultant, service provider, or creative, this episode will help you start building a business that supports your values and your bottom line.

What You’ll Learn:

Why marketing isn’t your real problem—and what might be
The 3 business models for doing good (and how they actually work)
The pros and cons of each model—no fluff, just real talk
How to audit your own business model and start making strategic changes
Why I created The Good Business Academy and how it’s different from anything out there

Mentioned in This Episode:

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

JOIN THE FREE COMMUNITY:

318 episodes

All episodes

The Business of Good

1
034: How to Choose the Right Charity to Support with Your Business featuring Emily Bocking 35:32

15 hours ago35:32

35:32

You want to give back through your business - but when it comes to choosing a charity, you feel a little… stuck. How do you know which organizations are actually making a difference? What should you look for before you donate? And what if you accidentally support something that looks good but isn’t aligned with your values? If you’ve ever asked those questions (quietly or out loud), you’re not alone... and this episode is for you. I’m joined by the brilliant Emily K. Bocking, a bold and ethical fundraiser who’s helped nonprofits raise over $100 million. She’s spent nearly two decades behind the scenes of campaigns big and small, and she’s here to pull back the curtain on what really matters when it comes to giving. We’re talking about the biggest myths around charitable giving (including that outdated admin-cost obsession), how to vet a charity like a pro, and what it means to give back with both heart and discernment. Emily is also teaching an exclusive bonus lesson inside Impact Business Academy called How to Vet a Charity Like a Fundraiser, and today’s episode is your sneak peek into the power of giving with confidence. WHAT YOU’LL LEARN IN THIS EPISODE: ✅ What to look for before you choose a charity to support ✅ The truth about admin costs and why they’re not the red flag you’ve been told ✅ How to give from alignment, not pressure ✅ The first steps to building a business that gives back (the right way) 3 KEY TAKEAWAYS: 1️⃣ You don’t need to be a fundraising expert to give well... just a few good questions. 2️⃣ Impact isn’t just about emotion - it’s about intention. 3️⃣ Smart giving builds trust, visibility, and purpose in your business. LINKS & RESOURCES: 🎓 Learn more about Impact Business Academy : janditchfield.co/impact 💼 Learn more about Emily at: brazenfundraising.com MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

1
033: Why I Brought Back My Signature Course (and How It Can Help You Grow with Purpose) 25:36

3 days ago25:36

25:36

You’ve built something you’re proud of—but deep down, you know something’s still missing. You care about making a difference through your business. You want to be seen for the work you actually care about. And you’re ready to grow in a way that finally feels aligned. That’s exactly why I brought back my signature course— with a whole new name, fresh updates, and a bigger mission behind it. In this episode, I’m pulling back the curtain on why Impact Business Academy is back (and better than ever), the biggest shifts I’ve seen in the online space, and how this framework can help you grow a business that’s impossible to ignore— because it’s rooted in who you are and what you stand for. If you’ve been craving more purpose, more strategy, and a business that actually feels good to grow… this episode is for you. WHAT YOU’LL LEARN IN THIS EPISODE: ✅ Why I decided to bring back my most popular course (and what’s changed inside) ✅ The #1 thing that’s missing from most online business strategies—and how to fix it ✅ How to use your purpose as a visibility strategy (without starting from scratch) ✅ A behind-the-scenes look at the exact method I teach to help entrepreneurs grow with impact 3 KEY TAKEAWAYS: 1️⃣ Growth doesn’t have to come at the expense of your values—you can scale with purpose, not around it. 2️⃣ Your purpose isn’t a “nice to have”—it’s your unfair advantage. 3️⃣ You don’t need more noise. You need a business that stands for something. 🔗 LINKS & RESOURCES: 🎓 Learn more about Impact Business Academy MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

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032: How to Leave Your 9–5 and Start a Business with Shannon Russell 27:01

9 days ago27:01

27:01

You’ve done everything “right.” The career, the credentials, the calendar that somehow stays full year after year. But underneath the success, you’re quietly wondering… Is this really it? In today’s episode, I’m joined by business coach, author, and top podcast host Shannon Russell—who walked away from a successful career in television to start a business that finally fit the life she actually wanted. Shannon shares the truth about pivoting out of a 9–5, how to start over without starting from scratch, and what it really takes to move from burnout to alignment. Whether you're still working the job that drains you or you've already taken the leap into entrepreneurship, this conversation will meet you exactly where you are. This isn’t just about leaving a job. It’s about claiming your next chapter—with purpose and a plan. WHAT YOU’LL LEARN IN THIS EPISODE: ✅ Why “success” in your first act might still feel misaligned ✅ The biggest mindset shift you need to go from employee to entrepreneur ✅ What stops most women from starting their second act—and how to move anyway ✅ How to build a business that gives you more freedom , not just another to-do list ✅ Shannon’s personal story of pivoting from producer to CEO and author 3 KEY TAKEAWAYS: 1️⃣ You don’t have to burn it all down to start over—you just need to be brave enough to shift. 2️⃣ Your 9–5 gave you skills. Your business gives you freedom. 3️⃣ The best time to start your second act isn’t someday —it’s now. LINKS & RESOURCES: Grab Shannon’s book → Start Your Second Act Connect with Shannon → secondactsuccess.co Listen to her podcast → Second Act Success MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

1
031: 3 Things I’d Do Differently If I Was Starting My Business Today 15:18

11 days ago15:18

15:18

You don’t get to your second act in business without learning a few things the hard way. In this short and honest episode, I’m sharing the 3 things I’d do differently if I was starting my business today. If you’ve been trying to build a business that feels aligned but keeps getting pulled in a million directions, this one’s for you. Let this be your permission slip to do it differently, without burning it all down first. We’re also just a few days away from the doors opening to the new, evolved version of Impact Business Academy —my signature program to help you build a business that gives back without giving up what matters to you. If you’ve been craving a business that’s more meaningful and more profitable… stay close. Big things are coming. WHAT YOU’LL LEARN IN THIS EPISODE: ✅ Why the right mentorship makes all the difference when you’re building something different ✅ The costly mistake I made retiring my best offer (and what I’m doing to fix that) ✅ What to do when hustle culture pulls you out of alignment 3 KEY TAKEAWAYS: 1️⃣ Get support from someone who gets what you’re building—not just what’s trending. 2️⃣ Don’t scrap what’s working—evolve it to grow with you. 3️⃣ Hustle culture doesn’t work for values-driven women. Alignment is the real power move. LINKS MENTIONED: 🎓 Want to build a business that gives back—and actually grows because of it? Join me for Free Coaching Week and learn how to lead with purpose, get paid for your impact, and grow with clarity and confidence. 👉 Save your free seat: janditchfield.co/impact MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

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#030: Kick These Excuses to the Curb: 5 Impact Business Myths Debunked (Series 4 of 4) 18:05

16 days ago18:05

18:05

You care about making a difference through your business—but something keeps holding you back. “I’m not ready.” “I’m too small to make a difference.” “I don’t want to get it wrong.” Sound familiar? If you’ve been telling yourself any version of those stories, this episode is for you. This is Part 4 of my 4-part series on growing a business that gives back—and today we’re busting through the biggest myths that keep purpose-driven entrepreneurs playing small. You’ll walk away knowing what’s actually true when it comes to building a business that does good and grows—and what’s just noise that needs to be left behind. It’s time to stop waiting for permission and start leading with purpose. This episode is your pep talk, your mindset reset, and your next brave step forward. WHAT YOU’LL LEARN IN THIS EPISODE: ✅ The 5 most common myths that hold entrepreneurs back from giving through their business ✅ The truth about time, money, and whether you’re “qualified” to make an impact ✅ Why alignment—not perfection—is the secret to building visibility with heart ✅ How to confidently move forward, even if you’re just starting out 3 KEY TAKEAWAYS: 1️⃣ You don’t need to be big, loud, or perfect to make a difference—you just need to be intentional. 2️⃣ Giving back should support your business, not drain it. 3️⃣ Your business is already a platform—what do you want to use it for? LINKS MENTIONED: 🎓 Want to build a business that gives back—and actually grows because of it? Join me for Free Coaching Week and learn how to lead with purpose, get paid for your impact, and grow with clarity and confidence. 👉 Save your free seat: janditchfield.co/impact MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

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029: How to Pick the Right Cause for Your Business Without Overthinking It (Series Episode 3 of 4) 16:12

18 days ago16:12

16:12

You care about doing something meaningful through your business—but when it comes to choosing what that is, you feel stuck. What cause should I support? How do I choose something that feels personal—but still makes sense for my brand? What if I get it wrong? If you’ve ever asked those questions, this episode is for you. This is Part 3 of my 4-part series on growing a business that gives back—and today we’re diving into how to choose the right cause or mission to support in your work. You’ll learn the 5 “Impact Anchors” that can help you align your values with your business model—without overthinking it or burning out. This is your permission to stop waiting for the perfect reason… and start giving from the one you already have. WHAT YOU’LL LEARN IN THIS EPISODE: ✅ The 5 most common (and effective) ways entrepreneurs choose causes to support ✅ How my own businesses used each anchor to grow with meaning and momentum ✅ Why your impact doesn’t have to be big—it just has to be real ✅ How to take the pressure off choosing a “perfect” mission and start where you are 3 KEY TAKEAWAYS: 1️⃣ There’s no one right way to give back—but there’s a right way for you . 2️⃣ You only need one anchor to start—and it’s usually closer than you think. 3️⃣ Your story, your values, and your community can all guide your impact—if you let them. LINKS MENTIONED: 🎓 Want to build a business that gives back—and actually grows because of it? Join me for Free Coaching Week and learn how to lead with purpose, get paid for your impact, and grow with clarity and confidence. 👉 Save your free seat: janditchfield.co/impact MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

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028: A Business That Gives Back: The 4 Paths You Can Take (Series Episode 2 of 4) 20:53

23 days ago20:53

20:53

You've got the skills, the passion, the heart—it’s all there. Now all you need is a way to turn what you already believe in into something that actually moves your business forward. Welcome to Part 2 of my 4-part series leading where I’m showing you how to grow your business with one simple, powerful strategy that won’t cost you more money, demand a bigger audience, or make you start from scratch. It’s called impact integration , and today, I’m breaking down how to use it to create a business that’s not only aligned and fulfilling—but impossible to ignore. If you’ve been craving more clarity, connection, and traction in your work… this is the shift you’ve been looking for. WHAT YOU'LL LEARN IN THIS EPISODE: ✅ What “impact integration” really means—and why it’s not just about giving back ✅ The 4 easiest ways to add purpose to your business (without adding stress) ✅ Why this strategy makes your brand unforgettable in a crowded market ✅ How this one shift leads to more trust, more traction, and way more alignment 3 KEY TAKEAWAYS: 1️⃣ You’re more ready than you think. You don’t need a new offer or a new plan—you just need a clear way to use what you already have to grow with more meaning and momentum. 2️⃣ What you believe is your superpower. Your values aren’t just personal—they’re powerful. When you start leading with what matters to you, people start paying attention. 3️⃣ Impact isn’t a nice-to-have—it’s your unfair advantage. It’s the secret to standing out, building trust, and growing a business that feels good and gets results. LINKS MENTIONED: 🎓 Want to build a business that gives back—and actually grows because of it? Join me for Free Coaching Week and learn how to lead with purpose, get paid for your impact, and grow with clarity and confidence. 👉 Save your free seat: janditchfield.co/impact MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

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027: What If the Secret to Growing Was Giving Back? (Series Episode 1 of 4) 15:27

25 days ago15:27

15:27

You’ve been showing up. You’ve taken the courses. You’re doing everything “right”… So why does your business still feel stuck? This is the question that so many purpose-driven entrepreneurs are asking—and in this first episode of a special 4-part series, I’m unpacking the answer. Because the real problem? Isn’t your offer. Isn’t your work ethic. It’s that the traditional business model doesn’t reflect your values—and it never really did. If you’ve been craving more clarity, more momentum, and more meaning in how you grow—this is the episode where it all clicks. I’m kicking off Free Coaching Week with a big-picture shift: how integrating impact into your business can help you grow with purpose, attract the right people, and finally feel proud of what you’re building. WHAT YOU'LL LEARN IN THIS EPISODE: ✅ Why doing everything “right” might still leave your business feeling misaligned ✅ What “impact integration” actually means—and how it changes everything ✅ How to grow with more purpose, visibility, and ease (without starting over) 3 KEY TAKEAWAYS: 1️⃣ You’re not missing a secret strategy—you’re missing alignment. You already have what it takes to grow. You just haven’t been taught how to use it as leverage. 2️⃣ Visibility without clarity keeps you stuck. The more your audience understands what you stand for , the more they’ll remember, trust, and choose you. 3️⃣ Growth starts by using what you’ve got—on purpose. You don’t need to start from scratch. You need a framework that turns your purpose into traction. LINKS MENTIONED: 🎓 Want to build a business that gives back—and actually grows because of it? Join me for Free Coaching Week and learn how to lead with purpose, get paid for your impact, and grow with clarity and confidence. 👉 Save your free seat: janditchfield.co/impact MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

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025: Pep Talk - This Is Your Sign to Stop Playing Small 8:23

30 days ago8:23

8:23

Need a boost? This one’s a pep talk. Not a how-to. Not a training. Just a real, honest, heart-to-heart to get you out of your head—and back into action. Because this week, I did something that scared me. I went live on Facebook for the first time snice last year… and I was nervous . I questioned everything. I doubted myself in real-time. And for a minute, I almost didn’t show up at all. But I did. And afterward, I knew I had to record this. Because if I needed that pep talk, I know I’m not the only one. So if you’ve been sitting on your voice, second-guessing your work, or shrinking back from your next bold move… this is the moment you stop waiting and start leading. WHAT YOU’LL GET IN THIS EPISODE: ✅ A short and powerful pep talk to pull you out of fear and into motion ✅ A behind-the-scenes story about what it really felt like to go live again ✅ A reframe on fear that will help you stop spiraling and start leading ✅ The one question that will help you make a brave move—today 3 PEP TALK TAKEAWAYS: 1️⃣ You’re Not Broken—You’re Brave Feeling scared doesn’t mean you’re not ready. It means what you’re doing matters. 2️⃣ Perfection Is Just Fear in Disguise Tweaking, hiding, waiting? They won’t make your work better. They’ll just keep it from the people who need it. 3️⃣ Showing Up IS the Strategy There is no perfect moment. Just this one. So take the mic, take the leap, and take up space like you belong there—because you do. MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

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026: Sustainable Content Creation That Actually Works with Rebecca Stanisic 31:32

30 days ago31:32

31:32

You care about making a difference—and building a business that actually lasts. But showing up online, staying consistent with your content, and trying to sound like yourself in the process? That’s where a lot of entrepreneurs get stuck. If you’ve ever felt overwhelmed by content creation—or like your message is getting lost in a sea of “shoulds”—you’re going to love this conversation. Today, I’m joined by Rebecca Stanisic , writer, speaker, and content strategist, to talk about how to create sustainable content that sounds like you —and actually helps your business grow. Whether you’re trying to find your voice, stop copying what everyone else is doing, or just figure out how to show up consistently without burning out, this episode is full of practical wisdom and encouragement to help you get there. WHAT YOU’LL LEARN IN THIS EPISODE: ✅ Why “fitting in” with your content may be holding your business back ✅ How to start finding (and trusting) your voice online—even if it feels awkward at first ✅ Simple, sustainable strategies for creating content that converts without taking over your life ✅ The biggest mindset shift to make if you want your content to support your growth—not sabotage it 3 KEY TAKEAWAYS: 1️⃣ Your Content Should Sound Like You Templates have their place—but not at the expense of your voice. If your content feels disconnected, your audience will feel it too. Your words should reflect your values, your tone, and your truth. 2️⃣ You Don’t Need to Be Everywhere to Be Effective Sustainable visibility is about choosing the right platforms and showing up with intention—not trying to do all the things, all the time. 3️⃣ Clarity Creates Confidence (and Results) When you know what to say, why you're saying it, and who you’re saying it to—everything becomes easier. Planning with purpose leads to content that drives both connection and conversion. RESOURCES MENTIONED: 👉 Connect with Rebecca: rebeccastanisic.com 👉 Follow her on Instagram: @bitofmomsense 👉 Read her blog: A Little Bit of Momsense MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

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024: How to Run Paid Ads That Feel Good (and Work) with Megan Shields 34:25

5 weeks ago34:25

34:25

Paid ads that actually feel good ? Yep. It’s possible—and this episode proves it. If you’ve ever thought, “I know I need more visibility… but I don’t want to feel like I’m selling out,” or “I tried ads once. I lost money and felt gross the entire time.” You’re not alone—and you’re not doing it wrong. So many purpose-driven entrepreneurs avoid paid ads because they think the only way to make them work is to compromise their values. But that’s a myth—and today, we’re busting it with the help of Megan Shields. Megan is the CEO of ChimeHouse Media and my go-to expert when it comes to ethical Facebook and Instagram ad strategy. She works with podcasters and values-led business owners to help them grow their audience, their email list, and their revenue—without burnout, bro marketing, or creepy targeting tactics. In this episode, we talk about what it really takes to run Meta ads that work —while still feeling true to who you are. WHAT YOU'LL LEARN IN THIS EPISODE: ✅ Why most women entrepreneurs avoid ads—and how to rethink them ✅ How to write ad copy that converts without sounding like a pushy bro ✅ Targeting strategies that are ethical, effective, and privacy-conscious ✅ What to focus on before you ever run an ad—so you don’t waste money 3 KEY TAKEAWAYS: 1️⃣ Marketing with Integrity Isn’t Just Possible—It Performs You can grow your audience and revenue without compromising your values. Ads are just a tool. How you use them is up to you. 2️⃣ It’s Not About Big Budgets—It’s About Smart Strategy You don’t need to spend thousands to see results. You need the right message, the right audience, and a plan you can trust. 3️⃣ Visibility Doesn’t Have to Equal Burnout The right ads amplify your mission. They don’t replace your values—they help you share them with more people, more consistently. 🎧 Ready to finally feel good about getting seen? Hit play and let’s dive in. 🔗 CONNECT WITH MEGAN: ChimeHouse Media | @chimehousemedia MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

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023: This ONE Piece of Advice Saved My First Business 21:31

6 weeks ago21:31

21:31

Feeling stuck in your business—even though you’re working nonstop? Here’s the hard truth that changed everything for me (and might be exactly what you need to hear too). “I’ve been at this for a while, and I care so much about what I do—but I feel like I’m running in circles. I’m working so hard, but nothing seems to be moving. How do you know when it’s time to change something—or if maybe you’re just not cut out for this?” That was the question Melissa sent in—and it stopped me in my tracks. Not because I hadn’t heard it before… but because I had lived it. In this solo Q&A episode, I’m sharing the story of one of the hardest seasons in my business—and the moment someone gave me a piece of advice that completely changed the way I show up as a leader. If you’ve been pouring your heart into your business, doing everything you think you’re “supposed” to do, and still not seeing the results you want… this episode is for you. WHAT YOU'LL LEARN IN THIS EPISODE: ✅ The difference between working hard and leading wisely ✅ The habits that secretly keep entrepreneurs stuck—and how to spot them ✅ What it really takes to build a business that sustains you and your mission ✅ How to stop spinning and start scaling, without selling out your values 3 KEY TAKEAWAYS: 1️⃣ Effort ≠ Growth If you’re constantly doing more but still not getting ahead, it might be time to change how you’re working—not how hard. 2️⃣ Old Habits Can’t Build New Results Clinging to comfort is often what’s keeping you small. Growth requires letting go of what no longer serves your next level. 3️⃣ Leading Means Building With Intention You can’t just show up and hope for success. You need a plan, a process, and a path that actually supports you—so you can keep showing up for your mission. MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

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022: Stu McLaren Spills the Secrets on Recurring Revenue 39:07

6 weeks ago39:07

39:07

You care about making a difference—and building a business that actually lasts. If you've ever wondered how to create predictable, recurring revenue without losing the heart behind why you started, you’re going to love this conversation. Today, I’m joined by Stu McLaren , membership expert and co-founder of Membership.io, to pull back the curtain on what it really takes to build a sustainable, purpose-driven business using the power of memberships. With over 16 years of experience helping entrepreneurs scale their income and impact, Stu shares the behind-the-scenes strategies that turn loyal audiences into thriving communities—without burning out or selling out. If you're thinking about launching a membership, growing one, or just curious how to add more stability to your income, this episode is packed with actionable takeaways you can start using right away. WHAT YOU'LL LEARN IN THIS EPISODE: ✅ Why memberships are one of the smartest (and most sustainable) ways to grow a mission-driven business ✅ The mindset shift entrepreneurs need to make if they want recurring revenue without losing momentum or impact ✅ How to create a membership that actually serves your people—and keeps them coming back month after month ✅ Real-world lessons from Stu’s own journey building successful memberships (and what he'd do differently if he started again) 3 KEY TAKEAWAYS: 1️⃣ Predictable Profit Is Built, Not Hoped For Memberships aren't just about monthly income—they're about building trust and community over time. If you focus on delivering real value consistently, revenue becomes a byproduct of impact. 2️⃣ Small Audiences Can Create Big Results You don't need 100,000 followers to launch a profitable membership. Stu explains why depth over width wins every time when it comes to building a loyal, paying community. 3️⃣ Memberships Must Evolve with Your Members What your audience needs today may not be what they need six months from now. Staying curious, flexible, and focused on member success is the key to sustainable growth. RESOURCES MENTIONED: Grab your FREE copy of Predictable Profits → Get The Book Join Stu’s free training → Join Here Learn more about Stu: Visit His Site Explore Membership.io → Click Here MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

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021: How to Add Impact to Your Business (Without Starting a Charity) 21:45

7 weeks ago21:45

21:45

You didn’t start your business just to make money. You started it because you care. Because you know you’re meant to build something that matters. But when it comes to actually weaving impact into your business — without losing your profit, your momentum, or yourself — it can feel overwhelming fast. Where do you even start? How do you do it the right way — in a way that's authentic, sustainable, and aligned with who you are? That’s exactly what we’re diving into today! In this episode, I’m walking you through my Built to Impact™ Map — a simple, powerful framework to help you align profit and purpose side by side, without having to start a nonprofit or wait until you “make it.” You’ll learn: The four clear pathways to add real impact to the business you already have How to make a difference without burning yourself out (or giving away everything for free) Why today — not someday — is the perfect time to start And how to create a legacy you can be proud of, starting exactly where you are If you’ve ever felt stuck between wanting to change the world and not knowing how to begin — this episode is for you. 🎧 Listen now and start building the business (and the future) you know you’re here for. Resources Mentioned: Get on the Wait List for my new live 6-week workshop, Built to Impact™ Map MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good. Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing! JOIN THE FREE COMMUNITY: Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!…

The Business of Good

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020: What No One Tells You About Burnout and Business Growth with Masha Kay 39:06

7 weeks ago39:06