026: Sustainable Content Creation That Actually Works with Rebecca Stanisic

The Business of Good

You care about making a difference—and building a business that actually lasts.

But showing up online, staying consistent with your content, and trying to sound like yourself in the process? That’s where a lot of entrepreneurs get stuck.

If you’ve ever felt overwhelmed by content creation—or like your message is getting lost in a sea of “shoulds”—you’re going to love this conversation.

Today, I’m joined by Rebecca Stanisic, writer, speaker, and content strategist, to talk about how to create sustainable content that sounds like you—and actually helps your business grow.

Whether you’re trying to find your voice, stop copying what everyone else is doing, or just figure out how to show up consistently without burning out, this episode is full of practical wisdom and encouragement to help you get there.

WHAT YOU’LL LEARN IN THIS EPISODE:

✅ Why “fitting in” with your content may be holding your business back

✅ How to start finding (and trusting) your voice online—even if it feels awkward at first

✅ Simple, sustainable strategies for creating content that converts without taking over your life

✅ The biggest mindset shift to make if you want your content to support your growth—not sabotage it

3 KEY TAKEAWAYS:

1️⃣ Your Content Should Sound Like You
Templates have their place—but not at the expense of your voice. If your content feels disconnected, your audience will feel it too. Your words should reflect your values, your tone, and your truth.

2️⃣ You Don’t Need to Be Everywhere to Be Effective
Sustainable visibility is about choosing the right platforms and showing up with intention—not trying to do all the things, all the time.

3️⃣ Clarity Creates Confidence (and Results)
When you know what to say, why you're saying it, and who you’re saying it to—everything becomes easier. Planning with purpose leads to content that drives both connection and conversion.

RESOURCES MENTIONED:

👉 Connect with Rebecca: rebeccastanisic.com
👉 Follow her on Instagram: @bitofmomsense
👉 Read her blog: A Little Bit of Momsense

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

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