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Exploring the Refreshed PESO Model with Gini Dietrich
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In this episode of PR Explored, host Michelle Garrett, a PR consultant and writer, is joined by Gini Dietrich, founder of Arment Dietrich and Spin Sucks, to discuss the refreshed PESO model.
They explore the evolution of the model from its tactical roots to a focus on outcomes, and discuss the importance of owned media as the foundation of any PR strategy.
Gini shares her insights on the rising role of AI in PR, the ways to effectively measure PR outcomes, and the importance of community building.
Michelle and Gini also touch on managing client expectations, the significance of thoughtful comments in building relationships with journalists, and the need for an integrated approach to the PESO model over time.
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