Exploring The Refreshed PESO Model With Gini Dietrich PR Explored: The Podcast For Public Relations And Communications Pros podcast

30:20

Eleanor Hawkins, a communications strategist and writer at Axios, and PR Consultant Michelle Garrett discuss trending topics in the world of communications. Hawkins authors the weekly Axios Communicators newsletter covering topics and trends that impact how leaders, brands and employers communicate.

PR Explored: The Podcast for Public Relations and Communications Pros

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Beyond Writing: Essential PR Skills 59:39

15 days ago59:39

59:39

Newer to PR? Or maybe you’ve worked in PR for a while but are trying to keep up with the changing landscape. Sure, writing is important. But what other skills and aptitudes are vital for today’s public relations and communications professionals? As roles become more sophisticated and communication challenges more complex, PR pros must prove value, adapt to new technologies, navigate ethical challenges – and there is so much unknown. And unknowable. My guest is Steve Ryan, Assistant Professor of Instruction & Program Director of Public Relations at Temple University.…

PR Explored: The Podcast for Public Relations and Communications Pros

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PR’s Role in AI-Based Search 45:00

22 days ago45:00

45:00

In this episode of PR Explored, host Michelle Garrett, a public relations consultant, is joined by Christopher Penn of Trust Insights to discuss the impact of AI on public relations, particularly in terms of search. The conversation covers the evolution and deployment of AI models, the importance of SEO and broad content distribution, and the ethical implications of AI in content creation. The discussion also touches on the efficiency of AI in automating repetitive tasks and its potential to transform the workload of PR professionals. Penn, a veteran in the AI field, provides insights on how the rapid advancement of AI tools impacts marketing and communications, emphasizing the need to adjust strategies to gain visibility on AI-enabling platforms like YouTube, LinkedIn, and Google.…

PR Explored: The Podcast for Public Relations and Communications Pros

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How AI-Based Search Impacts PR: Does Your Strategy Need an Overhaul? 47:49

29 days ago47:49

47:49

AI is transforming how we search and engage with content online. In this episode of PR Explored , host Michelle Garrett is joined by digital marketing expert Andy Crestodina to discuss how AI-based search is reshaping the PR and marketing landscape. From AI optimization strategies to leveraging PR for brand visibility in generative search engines, Andy shares actionable insights to help professionals navigate this rapidly evolving space. Whether you’re a PR pro looking to stay ahead or a marketer curious about AI’s impact, this conversation dives deep into strategies, challenges, and the future of PR in an AI-driven world. Don’t miss this insightful episode packed with practical tips for thriving in the age of AI.…

PR Explored: The Podcast for Public Relations and Communications Pros

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Crisis Communications: EVERY Organization Needs a Plan 1:01:09

5 weeks ago1:01:09

1:01:09

In this episode of PR Explored, host Michelle Garrett, a public relations consultant, welcomes crisis communications expert Shawna Bruce to discuss the critical importance of effective crisis management for brands and organizations. They cover how social media has amplified the visibility of crises, making preparedness more crucial than ever. Shawna shares her experience from her 40-year career in communications, including her time in the Canadian Armed Forces and Dow Chemical. Specific examples of crises, such as the tragedies involving Boeing and Alaska Airlines and the aftermath of a tragedy involving hockey players are examined to underscore critical strategies such as accountability, transparency, and preparedness. Key takeaways include the necessity of having a crisis plan, the steps to create and implement one, and the importance of transparency, timely communication, and empathy. They emphasize the role of video in crisis messaging and the significance of community and loyal customer bases, as well as the need for delegated authority, pre-approved holding statements, consistent messaging, and continuous plan updates. The episode is a comprehensive guide for communicators on the essentials of crisis readiness and management.…

PR Explored: The Podcast for Public Relations and Communications Pros

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PR Measurement: Not Optional 59:14

6 weeks ago59:14

59:14

In this episode of PR Explored, host Michelle Garrett, a public relations consultant, talks with guest Jonna Burke about the importance of measurement in PR. They discuss the evolving landscape of AI and automation, the necessity of having strong data acumen, the importance of setting measurable objectives, the challenges around vanity metrics, and the significance of frameworks like the Integrated Evaluation Framework (IEF) and Barcelona Principles for effective PR measurement. Jonna highlights tools and resources available for PR professionals, including AMEC’s measurement maturity mapper and the importance of ethical and inclusive data practices. They also explore the challenges and opportunities in communicating the value of PR efforts to organizations and the importance of PR professionals being confident in asking critical questions to improve strategy and outcomes. The episode wraps up with insights on the nuances of copyright in PR, the varying levels of sophistication in PR globally, and the emphasis on continuous learning, curiosity, and being an advocate for strategic and data-driven PR within organizations.…

PR Explored: The Podcast for Public Relations and Communications Pros

1
Exploring the Refreshed PESO Model with Gini Dietrich 53:26

7 weeks ago53:26

53:26

In this episode of PR Explored, host Michelle Garrett, a PR consultant and writer, is joined by Gini Dietrich, founder of Arment Dietrich and Spin Sucks, to discuss the refreshed PESO model. They explore the evolution of the model from its tactical roots to a focus on outcomes, and discuss the importance of owned media as the foundation of any PR strategy. Gini shares her insights on the rising role of AI in PR, the ways to effectively measure PR outcomes, and the importance of community building. Michelle and Gini also touch on managing client expectations, the significance of thoughtful comments in building relationships with journalists, and the need for an integrated approach to the PESO model over time.…

PR Explored: The Podcast for Public Relations and Communications Pros

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Unlocking the Synergy Between PR and Social Media 59:13

8 weeks ago59:13

59:13

PR and social media benefit from leveraging each other – yet often, there’s a disconnect between the two. Silos may exist that prevent them from collaborating to maximize a brand’s communications. How can public relations and social media pros work together to get more out of each other’s efforts? My guest, Karen Freberg , a professor of strategic communication at the University of Louisville and social media expert, joins me to discuss the best ways for these two to team up. We also discuss the 2025 social media trends Karen is watching.…

PR Explored: The Podcast for Public Relations and Communications Pros

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PR Pitching Amidst Continuing Media Layoffs 58:35

9 weeks ago58:35