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PR’s Role in AI-Based Search
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In this episode of PR Explored, host Michelle Garrett, a public relations consultant, is joined by Christopher Penn of Trust Insights to discuss the impact of AI on public relations, particularly in terms of search.
The conversation covers the evolution and deployment of AI models, the importance of SEO and broad content distribution, and the ethical implications of AI in content creation.
The discussion also touches on the efficiency of AI in automating repetitive tasks and its potential to transform the workload of PR professionals.
Penn, a veteran in the AI field, provides insights on how the rapid advancement of AI tools impacts marketing and communications, emphasizing the need to adjust strategies to gain visibility on AI-enabling platforms like YouTube, LinkedIn, and Google.
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