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Beyond Writing: Essential PR Skills
Manage episode 482655478 series 3654777
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Newer to PR? Or maybe you’ve worked in PR for a while but are trying to keep up with the changing landscape. Sure, writing is important. But what other skills and aptitudes are vital for today’s public relations and communications professionals?
As roles become more sophisticated and communication challenges more complex, PR pros must prove value, adapt to new technologies, navigate ethical challenges – and there is so much unknown. And unknowable.
My guest is Steve Ryan, Assistant Professor of Instruction & Program Director of Public Relations at Temple University.
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