))
The £15 Sale That Led to a £50K Deal (And a SaaS Exit!)
Manage episode 477070071 series 3360533
Content provided by Harriet Mellor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harriet Mellor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What does it really take to go from no business background to a successful SaaS exit and still want to build more?
In this episode of Sell Like You, I’m joined by Eddie Whittingham, a former police officer turned entrepreneur who sold his cybersecurity business to Proofpoint and is now building something completely different: a members-only business club in Manchester.
We talk about taking risks, staying grounded, learning sales the hard way, and why not every business has to follow the hypergrowth playbook.
Here’s what we cover:
✅ Making the leap from the police force to business ownership
✅ Why Eddie started with a £15/month SaaS product (and how he scaled to £50k deals)
✅ What selling his business taught him—and what he’d do differently next time
✅ Building community and impact through his new venture, Ministry of Work
✅ Why cold outreach still works (even in cybersecurity)
✅ The power of brand, storytelling and just doing what you say you’ll do
Eddie’s story is proof that you don’t need a background in business to build something powerful—you need curiosity, resilience and a willingness to back yourself.
Listen now and let me know: What’s the biggest risk you’ve taken in your career so far?
Connect with Eddie on LinkedIn: Eddie Whittingham
Learn more about his work club: Ministry of Work
Looking to take your sales skills or team to the next level?
Visit Your Sales Co for practical sales training, done-for-you services, and strategies that actually work.
122 episodes
Share
