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Sell Like You

Harriet Mellor

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Welcome to Sell Like You, the podcast that's here to revolutionise your approach to sales. I'm Harriet Mellor, your host, Sales Coach, Consultant, Entrepreneur, and founder of Your Sales Co. Over 17 years, I've empowered hundreds of global companies, including my own, to skyrocket their revenue and qualify more leads using simple, effective strategies. In this podcast, I'll peel back the curtain on my journey from zero to generating $10 million annually, sharing how I built and sold a multi- ...
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Revenue Stack Podcast is a show where I host discussions around strategies, tactics, mindset and case studies to understand how organisations drive significant growth. The way we buy and interact in the digital economy has changed. Our mission on this show is to ensure that as marketing, sales and leadership teams, you have the tools you need to innovate and maintain your growth operations in the new age. Hosted by Ali Raza, CEO of Gainstack, a digital revenue growth marketing advisor, we ta ...
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BlueDeck is a weekly podcast featuring an eclectic, uplifting mixture of music from today's most exciting independent artists. Throughout November we'll be releasing a show a day, featuring artist spotlights, interviews and more. Released alongside the regular hour long shows, this feed contains just the daily shows released as part of #NaPodPoMo (National Podcast Post Month).
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It’s the TFI Late Review on the show as a night-time recording has Elis at his energetic peak. He's ready to throw a chair at a wall and also discuss the latest avant-garde Spanish melodrama. It’s a different vibe altogether, the boys don’t even know what day it is. But in such a circular audio environment, what even are days? We speak to the chatt…
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Every week on this show you think that the last vestige of John’s weird past is revealed. You think there cannot be any more layers peeled back. And then bam(!), another one, as yet another aspect of intense Robins c.1994-2004 hits you smack in the face. This is one such episode. But don’t worry it’s not all too harrowing, for there’s a huge and ex…
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Social media is dead.... It's not social anymore at all. You’ve probably noticed it too... You follow people, but you don’t see their posts. You’re connected to hundreds, maybe thousands… But the feed? Feels like it’s not yours anymore. That’s because it isn’t. Social media isn’t about relationships now. It’s about attention. And if you don’t adapt…
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Jordan Lomax is back — and we’re diving into a topic everyone seems to have an opinion on: niching. Should you niche down? What does niching actually mean? And can you succeed without ever picking just one thing? I’ve doubled down on niching this past year — and it’s transformed our team, clarity, and results. Jordan? She’s intentionally kept thing…
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There’ve been contrasting weeks for our two heroes. It’s a non-stop all anecdote premiere for Elis. For he has as follows… met Hugh Grant, attended Ken Clarke’s curry house, been to film screenings and had his greatest ever stag - apart from the one organised by John he stresses. *And* Mo Salah thinks he matters. John meanwhile has been asleep for …
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It’s official. Elis and John are the most listened to on demand radio programme amongst the Under 35s on BBC Sounds. This is huge. Finally the boys are appealing to a demographic that extends upwards to those could well be married with two children. Bringing 5 Live’s average age down from 57 to 55 was the aim. But they’ve overshot so far that it’s …
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Push, Pause, or Pull Back? The Timing Mistake That’s Killing Your Deals Most reps know how to talk. Fewer know when to stop. In this episode of Sell Like You, we’re unpacking one of the most overlooked skills in sales: timing — the difference between building momentum… and accidentally killing the deal. You’ll learn: Why “go go go” isn’t always the…
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He’s only gone and done it again. The serial winner himself, John Robins, the narrative bender, has won yet again. Despite not even really liking football, John just can’t help being John, and he's done something on the football pitch worthy of an end-of-tournament emotional BBC sports montage that makes Elis cry. If anything feels significant, thi…
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This show isn’t often one for big announcements. But today we park the trivialities. There’s not a mention of word games or credit scores in sight. For another obsession is about to take over the life of Johnny JR. It’s big. And it could complete his transformation from movement cynic to the Haile Gebrselassie of rural Bucks*. And Producer Dave is …
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From Dead Leads to $1.1M Pipeline: The Follow-Up System That 10Xed ROI In just six months, we turned 520 cold, disqualified leads into 63 booked meetings and built a $1.1M pipeline — all through a process we call Lead Development as a Service. If your sales team is struggling with inconsistent pipeline, poor follow-up, or SDRs who just aren’t cutti…
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Young John Robins goes under the microscope as we learn some revealing things about his burgeoning adulthood; whilst other holidaymakers were making art around turtles and sunsets, what was a youthful Johnny JR focusing his attention on? When students were showing off their favourite books in their dorm rooms, what tomes was Robins proudly showcasi…
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It’s been a fallow period for Mr Elis James. The one time leading light of Cymru Connecting has faltered. Boy wonder no more. With 5 failures in his past 6 outings, everyone is asking "has his star fallen?" Will he become like Adel Taraabt, a mere “the streets won’t forget” connector of unfulfilled promise? Today he tries to arrest the descent and …
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I’ve been asked a lot lately, “How do you manage everything on your plate?” Between running a business, leading a team, creating content, and still having time to think, learn and grow it can look like a lot. And it is. But the key isn’t doing more. It’s being intentional with how I plan, what I say yes to, and how I manage my energy across the wee…
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Who built John? We find out that it takes more than just a village/borough/nation to raise such a superhunk. He has an entire team behind him, like all of the top athletes of his generation. And not just any top athlete superhunk, but one on the verge of yet another birthday. With this year's birthday, Elis has pushed the present boat out even furt…
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“This question will have enormous ramifications for my mental health for the rest of my life.” It’s that sort of episode. Today is MASSIVE for Robins, as Producer Dave surprises him with a humdinger of a special guest. It's John's time to enjoy the fruits of 14 months worth of Made Up Games labour. But it’s not all about fruit - which, yes, could b…
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Most reps think becoming a manager is the next natural step. But the transition from top-performing seller to effective sales leader? It’s harder than it looks. In this episode of Sell Like You, I’m joined by Bryce Antoine, a relationship-first AE turned high-performing sales leader at one of Australia’s fastest-growing companies. We break down the…
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John and Producer Dave are back from a high after John turned 2,000 revellers up to eleven with his problematic walk in music. Elis has questions but Robins simply adds so much value to live events. And he’s been adding his own energy to another live event - that of the singles night variety. And he sure did set the vibe by diving straight in with …
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You’ve probably heard it whispered on the train on your way into work. You’ve likely heard mutterings about it on the concourse at the football. And you’ve almost certainly heard your grandma claim it at Sunday dinner. Well, this episode confirms the rumours; no one else is doing this. Especially if by ‘this’ you mean an extensive chat about spare …
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44% of salespeople give up after just one attempt — yet 80% of deals close after 7 to 15 touchpoints. That disconnect? It’s destroying your pipeline. In this episode of Sell Like You, we’re calling out one of the biggest silent killers in sales: the failure to follow up. You’ll learn: 🔥 Why one-and-done outreach is a waste of time 🔥 How to build a …
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We join our heroes during a telling off session, because someone is being a naughty boy. Has John eaten too much chocolate on the way in and he’s about to experience the mother of all choco crashes? Has Elis insisted that we scrap the proposed running order to talk instead about every conceivable permutation of the Nations League? Or could Producer…
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Acceptance is the word on everybody’s lips today, but it has different meanings for Elis and John. For John it’s a meaningful form of accepting things as they are in life. For Elis it’s about accepting that his wife Isy will never be interested in the Nations League. Both are valid, I'm sure you'll agree. Also getting in on the acceptance game is t…
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What does it really take to go from no business background to a successful SaaS exit and still want to build more? In this episode of Sell Like You, I’m joined by Eddie Whittingham, a former police officer turned entrepreneur who sold his cybersecurity business to Proofpoint and is now building something completely different: a members-only busines…
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Elis and Producer Dave are fresh from taking breaths of the night DJ’ing. The only two people on planet Earth to become hipper as they age. But Mixmag has it that Elis spent most of it seated. Because that’s what the top DJs do. Harris, Tong, Guetta, all from a seated position whilst sucking on Werther’s Originals. Yes Elis got a little bit tired b…
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John’s managed to pick himself up after last Friday’s show. Well to a certain degree at least - thank the lord. But the collective vibe scale is nudged handsomely towards ‘winning’ as Elis has had one of his all time great days. Cycling? Check. Wales? Check. All time hero who laughs at every single one of his jokes? Check. So it’s all the fun of th…
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42% of salespeople aren’t hitting their OTE (on-target earnings). That’s nearly half of the sales industry missing their numbers—so what’s going wrong? In this episode of Sell Like You, I’m breaking down why salespeople are struggling to hit target, what businesses are getting wrong with their commission structures, and how leaders can create an en…
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We’ve hit a low ebb. The show which won Best Entertainment Podcast at the British Podcast Awards just a few years ago is dredging the bottom of the barrel. That new low being production staff researching their credit scores ‘live’ on the show. Throw in a chat with an expert on credit ratings and it’s a wall to wall credit ball. And at such an ebb o…
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Huge news in Elis and John towers today, for Producer Dave bumped into the man, the myth, the Solero supper himself, Mr Tim Davie. Could he use this opportunity to pitch a brand new true crime podcast about dupes from Stockport who get sold fake shoes? Well that commission’s ripe for the taking if there’s a Magnum that goes the other way. Alongside…
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Are great salespeople born or made? Can anyone sell anything—or do you need the right mix of skills, experience, and industry know-how to succeed? In this episode, I sit down with James Bergl, a seasoned sales leader with a track record of scaling high-performing teams in the tech and MSP space. James built the Asia-Pacific sales division for Datto…
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Most people are selling like it’s still 2015.Cold emails? Ignored.Sales calls? Straight to voicemail.Buyers? More skeptical than ever.The old playbook is dead.In this episode, I’m bringing in Harriet Mellor—a sales expert who’s helped businesses build $1.4M in pipeline in just 6 weeks—to break down:🚀 The #1 sales mistake killing your deals🚀 AI in s…
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The sun is shining, blossom is blooming and death and divorce are on the lips. Oh the joys of spring. For how is John going to bid farewell when he and his wheels go off to the great scrapheap in the sky? And how does the statistical likelihood of marriage breakup impact the need to draw cold hard financial lines in the sand? It’s all cheery stuff …
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Palin, Chalmers, Livingstone… Robins(?!). Yes, gliding into the show today is one of Britain’s greatest travellers. An adventurer unequalled in the 21st century. Because John has been on his once per 9 months short haul trip. Naples has experienced Robins, and he it. With such pizza consumption and the undoubted oscillation between ‘hungry’ and ‘fu…
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AI is supposed to make us faster, smarter, and more efficient but is it actually making us worse at sales? In this episode of Sell Like You, I’m breaking down the real impact of AI on sales—where it helps, where it hurts, and why an over-reliance on AI is killing authenticity and trust in sales. AI can be an incredible tool, but it can’t replace re…
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Most LinkedIn videos are BORING. Let’s change that. LinkedIn video is the opportunity right now. But most people either aren’t doing it—or worse, they’re doing it badly. You know the ones... stiff, scripted, lifeless. So I’m bringing in someone who does it differently. → Meet Louis Butterfield—a creator I came across recently who's breaking the mou…
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Tech problems aplenty behind the scenes, but none of you will notice until the boys bring immediate attention to it. No matter though because the mood is high, for John has not yet had his two squares of chocolate. And there’s a lot flying about today. Adrian gets intense about the length of forests and some of the finest fancy dress in the region …
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You join today’s show mid-crash. Mid-comedown. John Robins is 30 minutes post-butterscotch. How is he meant to broadcast at the top of his game on such a slippery downhill blood sugar slide? Do Elis and Dave need to have an intervention to get him back on the straight and narrow? Amidst such a rut however there’s time to dig into offering business …
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Easter is coming fast, and if you’re not planning ahead, you’re already falling behind. With public holidays, school breaks, and shorter weeks, prospecting gets trickier but it doesn’t have to stall your sales. In this episode of Sell Like You, I’m sharing how to keep your pipeline full and your meetings booked, even when your prospects are off enj…
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If content were a wrist, chat were the blood flowing through the veins of that wrist, and today’s episode of Elis and John were the finger, then all 3 would be in perfect harmony. For this is an episode with its finger firmly on the nation’s pulse. What else is the nation talking about than mullets, Van Morrison, dressing up your kids, and a pile o…
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The Cymru Connection is officially newsworthy: we said it could be significant, and boy was it. Sadly we didn’t get a 2000 word thinkpiece on whether opening with the question ‘where did you go to school?’ is actually harmful for Elis’s xC (expected connections), but we did get a 3 minute package on the nation’s favourite feature that will no doubt…
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Sales feeling slow, even though your pipeline looks full? It’s time for a reality check. In this episode of Sell Like You, I’m diving into why a packed pipeline often means you’re holding onto deals that are never going to close—and what to do about it. At this time of year, sales leaders are asking the same questions: Where are our leads coming fr…
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Is John having a Pep Guardiola moment? For a man who wins a lot, he’s chalked up a lot of losses this week. Firstly there’s an unprecedented Wordle catastrophe that only the language of the great Bard can summarise. And secondly, there’s a barren month on the old PB’s (premium bonds). But worry not, for John has “lit a fire in today”. What kind of …
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“Wales might be a country of 3.1 million people, but it seems like we all know each other. Well one broadcaster on BBC Radio 5 Live is putting that to the test.” [Roll VT] It’s a big day for Elis. This could be significant. BBC Wales are in the house to cover the local / national news stories on everyone’s lips: The Cymru Connection. The eyes of a …
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Salespeople thrive on high earnings, but how much of that hard-earned commission are you actually keeping? If you’re not thinking about tax strategies, investments, and financial planning, you could be losing out. In this episode of Sell Like You, I sit down with Darcy O’Rourke, a financial expert who helps sales professionals reduce tax, invest wi…
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“I just feel ashamed and sad now.” John’s in a bad mood. He has made this patently clear he wants nothing to catch him off guard. That’s great news for Elis when he’s got a big fun surprise for John that he’s put a load of work into. Wish him luck. Because it’s a huge milestone week for Mr Johnny JR Robins. Two decades on the circuit. And in that t…
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John’s currently penning something which will change global culture. But what if we lift the bonnet of his genius? That is what we find out on today’s show. For in that bonce is a V8 plucking words from the ether with such vim and vigour, and combining those words to make phrases, clauses and sentences. Word constructs which then combine to make re…
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What if I told you your lost deals could be the key to closing your next big win? Sounds counterintuitive, right? But every "no" holds valuable insight—if you know how to uncover it. In this episode, I’m diving into a topic that every salesperson faces but not enough talk about—lost deals. We all lose deals. It’s part of sales. But what separates t…
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John has eaten some chocolate just before recording and now he’s all glum. So it’s up to Elis and Dave to get him out of his funk. Their options: 1. Take his trousers off. 2. Give him a wedgie. 3. Let him tell his anecdote about going to a folk gig and sitting in front of an annoying couple. One wonders which they’ll pick? After the chunk funk (cho…
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Brace yourselves, because John is about to discover something massive LIVE on the podcast. This could be significant. This could change the game. This could mean that Project 2032(TM) has come early. It’s a potentially life-changing day for Robins, and somewhat like an episode of 24, it all plays out in real time. Strap yourselves in, folks. And wi…
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Want to know why some sales teamsconsistently outperform the rest? It’s not just talent—it’scoaching, leadership, and enablement done right. In this episode ofSell Like You, I sit down withMelissa Hull, Head of Sales Enablement at Apprentify, to break down the coaching strategies that turnaverage reps into top performers. Melissa has spent years de…
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Love is in the air and it’s really setting Producer Dave’s pulse racing. And not just because he’s madly in love himself. Rather it’s because Elis and John are leaning into topical content in a natural fashion without prompting. Something to get any commercial radio producer excitable. For yes, it’s Valentine’s Day. Romance is making the studio a t…
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What do the people want? Wordle Live. What do they not want? The Cymru Connection. That’s the opinion of John Robins. Just John Robins. You thought that we were out of the Wordly woods. But no, the more concern you have for the woods the more trees John will plant. PLANT being a good starter. John wants a feature substitution and he'll wage this wa…
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