Unified Commerce Benchmark: How Manhattan Associates and Google Transform Retail Excellence at Shop Talk with Ann Ruckstuhl and Kapil Dabi

Talk Commerce

Our conversation focuses on how retailers can accelerate their innovation and technology adoption to enhance customer lifetime value. It emphasizes the importance of benchmarking as a tool for retailers to understand their position in the market and to find inspiration from peers who are successfully leveraging technology.

Takeaways

• We're trying to help retailers accelerate and innovate.
• Benchmark gives perspective on utilizing technology.
• Retailers are improving customer lifetime value.
• There are retailers leap-frogging in innovation.
• The benchmark provides a roadmap for retailers.
• You are not alone in your journey.
• Look at the report for insights.
• Utilizing technology at scale is essential.
• There are things you can do to improve.
• Retailers can learn from others' successes.

Chapters

00:00
Introduction to Unified Commerce

24:14
The Importance of Unified Commerce Benchmarking

27:26
Consumer Behavior and Technology Integration

30:19
Empowering Retail Associates with Technology

33:18
The Role of AI in Retail

36:25
Future Trends in Retail Technology

39:22
Conclusion and Resources for Retailers