Digital Compliance for Chiropractors: What You Don't Know Could Cost You $20,000

Marketing 101 for Chiropractors

When was the last time you thought about whether someone with dyslexia, blindness, or motor impairments could use your chiropractic website? Digital accessibility isn't just a technical specification—it's a critical business consideration that affects both your legal liability and your ability to serve everyone who needs your care.
Chad Sollis from AudioEye joins us to unpack the often-overlooked world of website accessibility compliance for healthcare providers. We break down why approximately 25% of your potential patients might be struggling with your digital presence right now, and how accessibility lawsuits targeting healthcare websites have reached record numbers in 2024—with average settlements costing small practices $15,000-$20,000.
But this conversation goes beyond simply avoiding legal trouble. We explore how people with disabilities control roughly $20 billion in buying power and demonstrate exceptional loyalty to providers who accommodate their needs. Chad walks us through immediate, practical steps you can take today to assess your website's accessibility, from using AudioEye's free scanner to implementing simple fixes for common issues like improper alt text, poor color contrast, and navigation problems.
As marketing budgets tighten across the healthcare industry, we also discuss cost-effective strategies for reaching patients through consistent, valuable content creation across social platforms. With ChatGPT now outpacing Google for many search queries, we explore how the digital marketing landscape continues to evolve and what that means for your practice's visibility.
Whether you're concerned about compliance, committed to serving all potential patients, or simply looking to protect your practice from unnecessary risk, this episode provides actionable insights you can implement immediately. Visit audioicom today to take your first step toward digital accessibility.

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Chapters

1. Digital Compliance for Chiropractors: What You Don't Know Could Cost You $20,000 (00:00:00)

2. Meeting Chad Solis from AudioEye (00:00:41)

3. Chad's Background in Digital Marketing (00:01:49)

4. Understanding Digital Accessibility (00:03:49)

5. Why Accessibility Matters for Healthcare (00:06:47)

6. Quick Tips to Check Your Website (00:10:25)

7. Marketing Budgets and Social Media Strategy (00:14:00)

8. AI and Future Marketing Trends (00:20:16)