show episodes
 
Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money. Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools t ...
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Faith, Fatherhood and Figuring It Out is about helping single dads of faith (separated/divorced/widowed) navigate the pain of the new journey we find ourselves on, while building purposeful connection with our girls to help them become all they are meant to be. Your host, Bruce Malmstrom, is a single dad who interviews girl dads, as well as daughters, to gain wisdom and insights into the importance of the father-daughter relationship and how having a strong relationship sets our daughters up ...
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show series
 
Have your Facebook ads suddenly stopped delivering quality leads? You're not alone, and it's not your imagination. In this raw, tactical episode, we dive deep into the seismic shift happening with Meta advertising that's left practice owners frustrated and wondering where their marketing ROI went. The problem isn't your ad creative or your offer – …
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Meta advertising isn't dead—it's evolved, and chiropractors who understand these changes can still dominate their local markets. The platform has shifted dramatically toward AI-powered campaign structures, requiring a fundamental rethinking of how we approach Facebook and Instagram marketing for healthcare practices. The most significant change is …
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Are your Facebook leads ghosting you before they even walk through your door? You're not alone. After watching lead quality decline steadily over the past 18 months, we're breaking down exactly what's changed and—more importantly—how to fix it. The truth about Facebook marketing isn't pretty: you're dealing with ice-cold prospects who need careful …
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Ever wondered why your chiropractic marketing seems to be generating leads but not patients? The problem might not be your marketing strategy or the quality of leads—it could be what happens after those leads come in. Jen Troy of The Troy Method pulls back the curtain on one of the most overlooked aspects of practice growth: consistent, professiona…
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The patient acquisition landscape is undergoing a radical transformation, and practices stuck in outdated follow-up methods are being left behind. Sam Hickey and Robert Boyston from Next Level AI Solutions join the podcast to reveal the game-changing potential of conversational AI for chiropractic practices. When potential patients submit their inf…
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The digital revolution has transformed how healthcare professionals market their services, yet many chiropractors still struggle with outdated web strategies. In this eye-opening conversation with Scott Cate, founder of 301.pro, we explore how something as seemingly simple as URL management can revolutionize your practice's marketing effectiveness.…
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Why do so many chiropractic practices spend thousands on advertising only to watch potential patients slip through their fingers? The answer isn't in your marketing strategy – it's in what happens after the lead comes in. As both a practicing chiropractor and marketing consultant, I've witnessed firsthand the critical mistakes that turn hot leads i…
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When was the last time you thought about whether someone with dyslexia, blindness, or motor impairments could use your chiropractic website? Digital accessibility isn't just a technical specification—it's a critical business consideration that affects both your legal liability and your ability to serve everyone who needs your care. Chad Sollis from…
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Kasim, founder of Pareto Talent and self-proclaimed "world's greatest failure," shares his counterintuitive approach to building six multi-million dollar businesses by mastering the art of delegation through international executive assistants. The conversation reveals a fundamental challenge facing healthcare providers: they're performing two entir…
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Marketing without a plan is like treating patients without a diagnosis—you might occasionally get lucky, but you won't consistently achieve results. In this conversation with Corey Morris, founder of Voltage and creator of the Digital Marketing Success Plan, we uncover the strategic framework that separates thriving healthcare practices from those …
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Your front desk isn't just answering phones—they're your practice's first sales team, and they might be losing you patients every single day without you realizing it. In this eye-opening episode, Dr. Enrico Dolcecore tackles the often-overlooked weakness in chiropractic offices: phone conversion. While you might be spending thousands on marketing a…
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Discover the secret to attracting new patients through YouTube with Dr. Walter Salubro, a chiropractor who built a channel with over 143,000 subscribers that consistently brings patients through his door. The most surprising part? He never includes calls-to-action in his videos. Dr. Salubro takes us through his YouTube journey that began in 2013, s…
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Ready to transform your chiropractic marketing without spending countless hours creating content? This episode reveals why YouTube should be central to your digital strategy, even if you have no desire to become a YouTube star. YouTube isn't just another social media platform—it's a powerful SEO engine directly connected to Google's search algorith…
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Your chiropractic website might be quietly costing you dozens of new patients every month. Most practitioners don't realize that visitors make the decision to stay or leave within just one second of landing on your homepage—the infamous "five-second rule" that separates thriving practices from struggling ones. Through this comprehensive breakdown, …
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What separates thriving chiropractic practices from those that struggle isn't clinical excellence—it's mastering the art of patient nurturing from first contact through years of care. When you treat your practice like your baby, constantly nurturing relationships at every touchpoint, you create the foundation for lifetime patients who remain loyal …
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Marketing legend Dave Mastovich pulls back the curtain on what truly works in healthcare marketing during this eye-opening conversation about systematic referral generation. Drawing from his experience scaling a healthcare system from $1 billion to $10 billion in just three years, Dave reveals why most healthcare providers completely miss five of t…
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Ready to take your chiropractic marketing to the next level? Programmatic marketing might be the missing piece in your strategy puzzle. After mastering referrals, Google My Business, SEO, and paid advertising on platforms like Facebook and Google, programmatic marketing represents that cherry-on-top approach that leverages AI to target your ideal p…
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Unlock the secrets to successful Facebook marketing with our latest episode focused on the intricacies of ad quality. As a chiropractor or business owner, understanding the nuances of Facebook advertising can significantly elevate your outreach efforts and ultimately improve your bottom line. We delve into critical metrics that dictate ad performan…
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Unlock the secrets to skyrocketing your chiropractic practice's visibility with our latest episode of Marketing 101 for Chiropractors. Ever wondered how to turn simple video content into a magnet for new patients? We guarantee you'll walk away with actionable strategies to craft videos that not only capture attention but also drive conversions on s…
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Unlock the secrets of AI-driven marketing for chiropractors, and transform your practice's outreach like never before! Imagine creating a whole month’s worth of social media content in under an hour, boosting your online presence with SEO-friendly blogs, and effortlessly engaging your patients with automated email nurturing—all with the powerful to…
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Is your chiropractic practice ready to navigate the ever-changing landscape of digital marketing? Discover crucial insights with Dr. Enrico Dolcecore as he unravels the latest digital marketing strategies every chiropractor needs to know. With Meta's sweeping privacy updates reshaping Facebook and Instagram advertising, Dr. Dolcecore highlights the…
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Discover the inspiring journey of Jeff Greenfield, a former chiropractor whose career took an unexpected twist after a life-changing car accident. Forced to leave his practice, Jeff embraced a new path that combined his love for magic and the burgeoning world of the internet. In our conversation, Jeff shares how teaching himself web development led…
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Discover the key to transforming your chiropractic marketing efforts and avoid the pitfalls that could be holding you back. Have you ever wondered why your Facebook ads aren't converting as expected? Join Dr. Enrico as he uncovers the common mistakes chiropractors make and offers insights into crafting compelling ads that truly engage your target a…
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Unlock the secrets to revolutionizing your chiropractic practice with the power of AI and app integration. Imagine a world where appointment bookings, content creation, and social media management are no longer a burden. This episode promises to guide you through the latest technological tools, from Canva and ChatGPT to Hootsuite and Later, aimed a…
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Unlock the secrets of impactful marketing with the power of video content! Discover how businesses are transforming their strategies as we look toward 2025, with video proving to be the ultimate tool for retaining audience attention. I, Dr. D, alongside the insightful Jordan Parker, reveal how chiropractic practices are thriving contrary to outdate…
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What if you could turn predictable slow seasons into periods of thriving growth for your chiropractic practice? Join me, Dr. Enrico Dolcecore, as we explore the art of crafting a powerful marketing calendar for 2025. By diving into past performance data, we uncover hidden trends and strategize for both peak and low periods, ensuring that you're alw…
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Discover the secrets to mastering email marketing with insights from our special guest, Michael McLean, a successful entrepreneur who transitioned from an aspiring hockey coach to a business mentor. Michael shares how pivotal lifestyle choices and his father's entrepreneurial wisdom guided him to coach small business owners. We explore the untapped…
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What if you could elevate your business by creating magical customer experiences inspired by Disney? Join us as Vance Morris, a former Disney food and beverage manager turned successful entrepreneur and business coach, uncovers the secrets behind his journey from the magic kingdom to the world of premium carpet cleaning. Vance explains how his Disn…
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Unlock the secrets to transforming your chiropractic practice through the power of awareness campaigns on Facebook. What if the key to skyrocketing your ad performance lies in a step you're skipping? Join us as we promise to reveal how building brand familiarity and trust can be the cornerstone of an effective advertising strategy. Discover how the…
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Discover the rollercoaster journey of Simon, a resilient entrepreneur who transformed early success and subsequent setbacks into a pioneering e-commerce accelerator model. From launching a million-dollar fitness brand, Fitwear, at just 19, to facing financial ruin by 27, Simon’s story offers invaluable lessons in entrepreneurship, resilience, and a…
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Unlock the secret to superior sleep quality as we welcome Scott from Saatva, who shares an exciting partnership opportunity between Saatva and chiropractors. This episode promises insights into how Saatva's luxury mattresses, made from organic materials like New Zealand wool, align with chiropractic values and aim to improve patients' wellbeing. Wi…
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Unlock the secrets to a thriving chiropractic practice with expert insights on strategic marketing planning. Join me, Dr. Enrico D, as we uncover how allocating just 8-10% of your gross revenue can transform your business trajectory, ensuring steady growth and patient acquisition without falling into the reactive pitfalls that many practices face. …
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Uncover the secrets of compelling copywriting with Linda Malone, a seasoned copywriter who shares her inspiring journey from the fitness industry to the dynamic world of marketing. Linda offers invaluable insights into her transition from print to online writing, revealing the challenges she overcame and the strategies she developed to capture audi…
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Facing a hurricane's wrath taught me invaluable lessons in preparedness and resilience—not just about weathering the storm outside, but the ones we face in business too. Inspired by Hurricane Milton's impact on Siesta Key, I share personal experiences on handling chaos, emphasizing the critical need for contingency plans to tackle unexpected disrup…
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Ready to transform your digital marketing strategy and drive your business to new heights? Join us as Avi from Austin, Texas, unpacks his remarkable journey from tech roles at Intel to launching a successful digital marketing agency that specializes in local service businesses such as chiropractors. Avi shares his expert insights on navigating the …
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What if understanding the stage of your business could transform your marketing success? Join us for an insightful episode where we break down the stages of business—starter, growth, and scale—and reveal how tailoring your marketing strategy to these stages can optimize outcomes. I'll share my experience as a digital coach to address common challen…
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Can personalized blog posts really trump expensive Google Ads in boosting your search engine rankings? This week on Marketing 101, we’ll dive deep into the world of SEO through blogging, guiding you on how to make your content stand out and climb the Google ladder. From the importance of regular, personalized content to the pitfalls of generic outs…
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Can newsletters really skyrocket your chiropractic practice? Discover how newsletters are making a powerful comeback in the world of marketing, particularly for chiropractors and small business owners. Join Dr. Enrico as he dissects why maintaining a robust email list is crucial and how it can keep your practice in the forefront of your client’s mi…
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What if hosting a simple health fair could transform your chiropractic practice and position you as a trusted community leader? Discover how creating welcoming and engaging events can bridge the gap for chiropractors facing the unique challenge of attracting new clients. We’ll explore the power of trust and rapport, and why stepping outside the off…
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What if you could turn every patient into a loyal advocate for your chiropractic practice? This episode of Marketing 101 for Chiropractors promises to reveal the secrets of mastering referral marketing, an often overlooked yet incredibly powerful strategy. We explore the subtleties of passive versus active referrals, showing you how natural word-of…
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Ever wondered why your Google Ads campaigns aren't bringing in as many patients as before? Join us in this episode where we uncover cutting-edge Google Ads optimization strategies specifically designed for chiropractors. We'll guide you through utilizing Google's optimization scores and recommendations effectively, while remaining vigilant against …
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What if artificial intelligence could outperform doctors in diagnosing illnesses? Join us as we chat with Austin Reed from Horizon.dev, who shares his incredible journey transitioning from a digital nomad and programmer to co-founding a company that's shaping the future of AI in healthcare. We dive into the revolutionary ways AI is transforming pat…
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Ever wondered how you can revolutionize your chiropractic practice's marketing strategy? Join us as we sit down with Dave Kaminski from Collaborative Pros, who brings 25 years of business and marketing wisdom to the table. From his humble beginnings in the window cleaning industry to becoming an online marketing guru, Dave’s journey is both inspiri…
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What if you could significantly enhance your business growth by mastering the art of podcasting? Join us in this episode of Marketing 101 as we bring you Jessica Rhodes from Inner View Connections. With her entrepreneurial journey from stay-at-home mom to successful business owner, Jessica reveals the secrets of leveraging both owning a podcast and…
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Transform your content and marketing game with actionable insights in this episode of Marketing 101! Learn the secrets to creating highly engaging content using the advanced capabilities of modern smartphones and the resurgence of infographics. Discover the power of user-generated content and how platforms like Canva can revolutionize your visual s…
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Can you imagine missing out on potential patients because your follow-up strategy isn't up to par? Join us on Marketing 101 for Chiropractors as we uncover the art of effective lead follow-up with Dr. Enrico D. This episode promises to transform how you handle lead conversion by tackling common challenges head-on, such as the difficulty in contacti…
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Are you ready to revolutionize your approach to growing your service business? In our latest episode, we make the bold statement that more leads may not be the ultimate solution. Join us as we uncover the real issue—effective conversion of existing leads. Offering a unique perspective as both a chiropractor and a digital marketer, we explore the ma…
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Can mastering SEO be as straightforward as it seems? Join us on this episode of Marketing 101 as we uncover the essentials of Search Engine Optimization (SEO) and the indispensable utility of Google Search Console. Using real-world examples from a chiropractic practice, we break down how optimizing your content with the right keywords and building …
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Ever wondered how a psychologist becomes a successful accountant? Nolan from Bradfield Accounting shares his transformative journey and offers a fresh perspective on the crucial role of accounting in business success. Learn essential foundational practices like proper bookkeeping, which can simplify your tax preparation and make loan applications a…
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Can you imagine boosting your local business without breaking the bank? Discover the essentials of keyword SEO and savvy budgeting strategies for service professionals with me, Dr. Enrico Dolcecore. In this episode, we unravel the secrets behind setting a realistic marketing budget and making informed decisions that steer clear of slick sales pitch…
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