Five Steps to Transform Your Practice's Marketing Approach

Marketing 101 for Chiropractors

Marketing without a plan is like treating patients without a diagnosis—you might occasionally get lucky, but you won't consistently achieve results. In this conversation with Corey Morris, founder of Voltage and creator of the Digital Marketing Success Plan, we uncover the strategic framework that separates thriving healthcare practices from those struggling to grow beyond word-of-mouth referrals.
"Marketing often gets looked at as a line item or expense if it's not connected to an outcome," explains Morris. This mindset shift is fundamental—viewing marketing as an investment rather than a cost changes everything about your approach. For chiropractors and other hands-on healthcare providers, this means clearly defining what success looks like first, whether that's more new patients, higher retention rates, or improved online reputation.
The START framework (Strategy, Tactics, Application, Review, and Transformation) provides a roadmap for healthcare marketers that eliminates guesswork. We explore how to identify which channels and content types best serve your specific practice goals, and why creating educational content that addresses pain points positions you as an authority before prospects are ready to book.
With the digital landscape constantly evolving—from Google's dominance to the rise of AI—we discuss practical ways healthcare providers can adapt without becoming overwhelmed. Morris offers valuable insights on using artificial intelligence tools to scale content production across multiple platforms while maintaining quality and authenticity.
Ready to transform your practice's marketing from random acts to strategic growth? This episode delivers actionable advice for healthcare professionals looking to build sustainable marketing systems that consistently deliver new patients while maintaining the personal touch that makes their services special.

Website https://voltage.digital/corey-video-mtg
Linkedin https://www.linkedin.com/in/coreymorris/
Facebook https://www.facebook.com/voltagekc

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Chapters

1. Five Steps to Transform Your Practice's Marketing Approach (00:00:00)

2. Introduction to Marketing Strategy (00:00:41)

3. Defining Business Goals First (00:03:39)

4. The START Framework Explained (00:09:16)

5. Content Strategy for Healthcare (00:16:31)

6. Leveraging AI in Marketing (00:21:56)

7. Implementing and Measuring Success (00:30:03)