Front Desk To Sales Team: Maximizing Your Practice's First Impression Marketing 101 For Chiropractors podcast

24:27

The patient acquisition landscape is undergoing a radical transformation, and practices stuck in outdated follow-up methods are being left behind. Sam Hickey and Robert Boyston from Next Level AI Solutions join the podcast to reveal the game-changing potential of conversational AI for chiropractic practices. When potential patients submit their information through your ads or landing pages, you have just five minutes to engage them before losing 80% of your conversion opportunity. This shocking statistic explains why so many chiropractors complain about "bad leads" when the real problem lies in their follow-up systems. Enter "Liz" – a customizable AI assistant that engages with leads instantly through text, email, and even phone calls with intelligent, contextual responses that feel remarkably human. What sets this technology apart isn't just its speed but its intelligence. When a lead mentions specific pain or concerns, the AI immediately adjusts the conversation to address those needs with empathy and relevant information. Rather than sending generic automated messages, it maintains complete conversation history and can handle objections, answer questions, and book appointments directly into your calendar – all while maintaining your practice's unique voice and tone. The results are impossible to ignore. Practices implementing this AI solution have watched their conversion rates skyrocket from the 20-28% range to an impressive 59-64%. Perhaps most remarkably, many doctors arrive Monday morning to find patients already booked for appointments that were completely handled by AI over the weekend with zero staff intervention. Ready to see what AI can do for your practice growth? Visit mynextlevelai.com to experience a conversation with Liz yourself and discover how a digital teammate could transform your patient acquisition process while freeing your staff to focus on what they do best. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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The Power of Dynamic URLs: Work Smarter, Not Harder 31:05

12 days ago31:05

31:05

The digital revolution has transformed how healthcare professionals market their services, yet many chiropractors still struggle with outdated web strategies. In this eye-opening conversation with Scott Cate, founder of 301.pro, we explore how something as seemingly simple as URL management can revolutionize your practice's marketing effectiveness. Scott shares insights from his decades of experience in healthcare technology, revealing why traditional static websites fail to capture the dynamic potential of modern digital marketing. He breaks down the concept of a "rules engine" that allows a single URL to intelligently direct patients to different content based on whether your office is open, what services you're currently promoting, or even local weather conditions. For chiropractors practicing grassroots marketing—especially important in today's inflationary environment—this technology offers a game-changing advantage. Imagine placing QR codes in local businesses that automatically update to show your next workshop without requiring new printed materials. Or consider how a single "Contact Us" link could display your phone number during office hours and an email form after closing. The conversation explores practical applications that require minimal technical expertise: using QR codes on business cards instead of printed information, implementing light and dark modes on landing pages based on time of day to improve conversion rates, and leveraging virtual contact cards via text message to ensure your practice name appears on caller ID when following up with leads. Beyond these immediately actionable strategies, Scott offers a glimpse into the future of AI in healthcare marketing. While some advanced techniques might seem beyond reach for practitioners just beginning their digital journey, he emphasizes that taking even small steps today creates the foundation for more sophisticated marketing tomorrow. Ready to transform how you connect with patients online? Explore these innovative link management strategies and discover how working smarter—not harder—can dramatically improve your practice's digital presence, lead generation, and patient engagement. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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Stop Blaming Your Leads and Fix Your Systems Now 29:19

19 days ago29:19

29:19

Why do so many chiropractic practices spend thousands on advertising only to watch potential patients slip through their fingers? The answer isn't in your marketing strategy – it's in what happens after the lead comes in. As both a practicing chiropractor and marketing consultant, I've witnessed firsthand the critical mistakes that turn hot leads into missed opportunities. The shocking truth is that after 48 hours without contact, your potential patient has entered what I call the "dead zone" – that emotional moment that prompted them to reach out is gone, possibly forever. Most practices I've helped were initially converting just 15% of their leads into actual patients. The culprit? A fundamental lack of infrastructure. Your front desk staff might excel at patient care, but they're not equipped to function as a dedicated lead response team juggling dozens of inquiries while managing day-to-day office operations. The solution lies in building proper systems: implementing a CRM that captures every lead, creating immediate text/email autoresponders that trigger within seconds, developing a seven-day nurture sequence, training staff with effective conversion scripts, and committing to a minimum of six follow-ups over five days. Text confirmations dramatically outperform emails for preventing no-shows, especially when they include language reinforcing the emotional reason patients reached out: "We're excited for you to finally get relief from that back pain you've been struggling with." Some practices have found success double-booking certain time slots or creating incentives for keeping appointments. As chiropractors, we wear many hats – clinician, CEO, marketer – each requiring different skills. The marketing hat demands a systems-oriented approach that many healthcare providers find uncomfortable, which is why proper infrastructure is crucial. Stop blaming your leads and start examining your systems. The same marketing budget can often generate 2-3 times the results with the right conversion process in place. Ready to transform your lead management? Join our Marketing 101 for Chiropractors Facebook group for resources and community support. What's your biggest challenge with lead conversion? Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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Digital Compliance for Chiropractors: What You Don't Know Could Cost You $20,000 27:17

26 days ago27:17

27:17

When was the last time you thought about whether someone with dyslexia, blindness, or motor impairments could use your chiropractic website? Digital accessibility isn't just a technical specification—it's a critical business consideration that affects both your legal liability and your ability to serve everyone who needs your care. Chad Sollis from AudioEye joins us to unpack the often-overlooked world of website accessibility compliance for healthcare providers. We break down why approximately 25% of your potential patients might be struggling with your digital presence right now, and how accessibility lawsuits targeting healthcare websites have reached record numbers in 2024—with average settlements costing small practices $15,000-$20,000. But this conversation goes beyond simply avoiding legal trouble. We explore how people with disabilities control roughly $20 billion in buying power and demonstrate exceptional loyalty to providers who accommodate their needs. Chad walks us through immediate, practical steps you can take today to assess your website's accessibility, from using AudioEye's free scanner to implementing simple fixes for common issues like improper alt text, poor color contrast, and navigation problems. As marketing budgets tighten across the healthcare industry, we also discuss cost-effective strategies for reaching patients through consistent, valuable content creation across social platforms. With ChatGPT now outpacing Google for many search queries, we explore how the digital marketing landscape continues to evolve and what that means for your practice's visibility. Whether you're concerned about compliance, committed to serving all potential patients, or simply looking to protect your practice from unnecessary risk, this episode provides actionable insights you can implement immediately. Visit audioicom today to take your first step toward digital accessibility. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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Your EA Should Be Your Greatest Business Asset, Not Just Another Employee 28:50

5 weeks ago28:50

28:50

Kasim, founder of Pareto Talent and self-proclaimed "world's greatest failure," shares his counterintuitive approach to building six multi-million dollar businesses by mastering the art of delegation through international executive assistants. The conversation reveals a fundamental challenge facing healthcare providers: they're performing two entirely different jobs simultaneously. While they excel at patient care, the business management side often becomes a bottleneck to growth. Kassim explains how chiropractors wearing "100 hats" can transform their practices by leveraging international talent pools where exceptional professionals view American employment as aspirational. Most compelling is Kasim's "black box delegation" methodology—providing clear inputs and desired outcomes while staying completely out of the process. This approach develops true ownership and often reveals team members' natural strengths, creating a pathway from executive assistant to specialized roles like Director of Social Media or Operations. As he puts it, "Delegate a project, get out of their way. Delegate a project, get out of their way." The discussion takes a fascinating turn exploring AI implementation in healthcare settings. Rather than practitioners spending valuable time learning these tools themselves, Kassim advocates for "AI-enabled EAs" who organically integrate automation where it genuinely adds value. His three-step productivity framework—eliminate, automate, delegate—leaves chiropractors focusing exclusively on their zone of genius: patient care. Perhaps most reassuring is Kasim's optimistic outlook for healthcare amid technological disruption: "I don't care how advanced AI and robotics get—I still want to talk to my doctor." His perspective positions chiropractic care as "the vanguard" of human-centered business models that will continue thriving regardless of automation trends. Contact Kasim at ParetoTalent.com kasim@3xfreedom.com Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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Five Steps to Transform Your Practice's Marketing Approach 30:44

6 weeks ago30:44

30:44

Marketing without a plan is like treating patients without a diagnosis—you might occasionally get lucky, but you won't consistently achieve results. In this conversation with Corey Morris, founder of Voltage and creator of the Digital Marketing Success Plan, we uncover the strategic framework that separates thriving healthcare practices from those struggling to grow beyond word-of-mouth referrals. "Marketing often gets looked at as a line item or expense if it's not connected to an outcome," explains Morris. This mindset shift is fundamental—viewing marketing as an investment rather than a cost changes everything about your approach. For chiropractors and other hands-on healthcare providers, this means clearly defining what success looks like first, whether that's more new patients, higher retention rates, or improved online reputation. The START framework (Strategy, Tactics, Application, Review, and Transformation) provides a roadmap for healthcare marketers that eliminates guesswork. We explore how to identify which channels and content types best serve your specific practice goals, and why creating educational content that addresses pain points positions you as an authority before prospects are ready to book. With the digital landscape constantly evolving—from Google's dominance to the rise of AI—we discuss practical ways healthcare providers can adapt without becoming overwhelmed. Morris offers valuable insights on using artificial intelligence tools to scale content production across multiple platforms while maintaining quality and authenticity. Ready to transform your practice's marketing from random acts to strategic growth? This episode delivers actionable advice for healthcare professionals looking to build sustainable marketing systems that consistently deliver new patients while maintaining the personal touch that makes their services special. Website https://voltage.digital/corey-video-mtg Linkedin https://www.linkedin.com/in/coreymorris/ Facebook https://www.facebook.com/voltagekc Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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Front Desk to Sales Team: Maximizing Your Practice's First Impression 23:38

7 weeks ago23:38

23:38

Your front desk isn't just answering phones—they're your practice's first sales team, and they might be losing you patients every single day without you realizing it. In this eye-opening episode, Dr. Enrico Dolcecore tackles the often-overlooked weakness in chiropractic offices: phone conversion. While you might be spending thousands on marketing and generating leads, those efforts go to waste if your front desk can't convert callers into booked appointments. The hard truth? Most people hang up within eight seconds of calling your office. That's barely enough time to ask about price or insurance before you've lost them forever. But what if you could extend that conversation to 30 seconds or more? That's where the magic happens—transforming cool leads into warm ones ready to book. Dr. Enrico breaks down exactly how to train your front desk to handle common objections, shift conversations from price to value, and use active listening techniques that build instant rapport. With real-world examples and scripts, he demonstrates how improving your phone conversion from 30% to 50% could mean an additional $30,000 in monthly collections. "Nobody wants chiropractic, nobody knows what it is, and nobody wants to pay for it," Dr. Enrico states bluntly. That's why your phone skills need to be exceptional—you're not selling Botox where people are already eager to buy. You're selling something most people don't understand yet. Whether you're handling calls yourself or training a team, this episode provides actionable strategies to turn your reception desk into a high-converting sales machine without sounding pushy or salesy. Ready to stop leaving money on the table? Listen now and transform your practice's first impression. Have questions about implementing these strategies? Reach out to info@enricod.com and take the first step toward plugging the leakiest bucket in your marketing funnel. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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Your YouTube Channel Will Bring Patients Through Your Door 28:58

8 weeks ago28:58

28:58

Discover the secret to attracting new patients through YouTube with Dr. Walter Salubro, a chiropractor who built a channel with over 143,000 subscribers that consistently brings patients through his door. The most surprising part? He never includes calls-to-action in his videos. Dr. Salubro takes us through his YouTube journey that began in 2013, sharing the exact strategies that transformed his online presence from zero to a powerful patient acquisition tool. He firmly believes every business owner needs a YouTube channel - especially local practitioners who want to showcase their expertise and personality. We dive deep into practical implementation, covering everything from proper channel setup to content creation. You'll learn how to create compelling thumbnails, craft effective hooks that address specific patient concerns, and determine the ideal video length (8-12 minutes) to maximize engagement. Dr. Salubro explains why looking at your recent patients' conditions provides the perfect content roadmap and how consistency trumps perfection when building your channel. The conversation reveals that success doesn't require viral videos or millions of subscribers. Instead, focus on creating valuable content that connects with local viewers searching for solutions you provide. The power of YouTube lies in its ability to showcase your passion and expertise in a format that builds trust before patients ever walk through your door. Ready to transform your practice's online presence? Listen now and implement these proven strategies to attract patients who already feel connected to you before their first appointment. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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Why Are You Still Hiding Your Practice Videos on a Hard Drive? 14:36

9 weeks ago14:36

14:36

Ready to transform your chiropractic marketing without spending countless hours creating content? This episode reveals why YouTube should be central to your digital strategy, even if you have no desire to become a YouTube star. YouTube isn't just another social media platform—it's a powerful SEO engine directly connected to Google's search algorithm. By simply uploading your existing videos to a properly optimized channel, you create a direct pipeline to improved search rankings, increased visibility, and greater authority in your community. We break down the practical steps for setting up your channel, crafting compelling thumbnails, and writing descriptions that drive traffic back to your website. The true magic happens when you understand YouTube as a content repository rather than just another platform demanding original content. One adjustment demonstration or testimonial video can become twenty different marketing assets when properly leveraged. Learn how to repurpose your YouTube content across email campaigns, website embeds, Instagram reels, Facebook posts, and more—multiplying your marketing impact without multiplying your workload. Stop hiding valuable video content on hard drives or making the mistake of embedding raw MP4s that slow down your website. Whether you're looking to improve local search rankings, build patient trust through visual demonstrations, or simply create a consistent content strategy that doesn't consume all your time, this episode delivers actionable insights for chiropractors ready to level up their digital presence. Ready to implement these strategies? Your practice's digital transformation is just a YouTube channel away. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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Website Secrets for Chiropractor Success 13:50

10 weeks ago13:50

13:50

Your chiropractic website might be quietly costing you dozens of new patients every month. Most practitioners don't realize that visitors make the decision to stay or leave within just one second of landing on your homepage—the infamous "five-second rule" that separates thriving practices from struggling ones. Through this comprehensive breakdown, we tackle exactly what makes the difference between websites that convert curious visitors into scheduled patients and those that simply exist. From the essential pages every practice website needs (and what each must contain) to the conversion-boosting features that eliminate barriers to booking, we provide actionable strategies to transform your digital presence. You'll discover why 80% of potential patients visit your site looking for just a few key pieces of information, and how making those elements instantly accessible dramatically increases conversions. The local SEO strategies we cover aren't theoretical—they're the exact techniques that help chiropractic practices dominate their local markets. Learn why your Google Business Profile might be your most underutilized marketing asset, how strategic keyword placement drives targeted traffic, and why website speed matters more than ever. We even explore how AI-powered tools can provide 24/7 engagement with potential patients while you focus on delivering exceptional care. Ready to turn your website from a digital business card into your best marketing asset? Review your site using the framework we provide, implement the changes your practice needs, and watch as your online presence begins generating a steady stream of new patients without requiring constant attention. Your website should be working for you—not against you. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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Nurturing Lifetime Patients: The Top 10 Growth Strategies 23:58

11 weeks ago23:58

23:58

What separates thriving chiropractic practices from those that struggle isn't clinical excellence—it's mastering the art of patient nurturing from first contact through years of care. When you treat your practice like your baby, constantly nurturing relationships at every touchpoint, you create the foundation for lifetime patients who remain loyal for decades. Most chiropractors pour tremendous energy into those first one or two patient interactions, then shift to an unspoken expectation: "You called me, you booked in here, now follow my recommendations or take a hike." This healthcare authority mindset creates a disconnect that leads to patient dropout and missed opportunities for long-term relationships. In this energizing episode, we break down the top ten nurturing strategies that transform first-time visitors into lifetime advocates. From crafting that perfect welcoming first phone call to implementing systematic 3-month, 6-month, and yearly reactivation protocols, you'll discover practical, actionable approaches that keep your practice present in patients' lives throughout their wellness journey. You'll learn why personalized touchpoints before visits reduce anxiety, how post-treatment follow-up calls separate you from typical healthcare experiences, and why something as simple as a handwritten note can create lasting impressions in our digital world. We explore the power of automated email nurturing sequences, social media engagement, and systematized referral encouragement that turns every patient into a practice champion. Whether you're building a new practice or rejuvenating an established one, these nurturing strategies create the sustainable growth engine that powers decades of success. Implement even a few of these approaches and watch as your practice culture transforms, your team rallies around patient relationships, and your retention metrics soar. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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No BS Marketing: Proven Referral Systems That Work 26:52

12 weeks ago26:52

26:52

Marketing legend Dave Mastovich pulls back the curtain on what truly works in healthcare marketing during this eye-opening conversation about systematic referral generation. Drawing from his experience scaling a healthcare system from $1 billion to $10 billion in just three years, Dave reveals why most healthcare providers completely miss five of the six essential target markets they should be focusing on. The conversation dives deep into a refreshingly straightforward approach that any provider – from solo practitioners to multi-location groups – can implement immediately. You'll discover four simple yet powerful questions that unlock invaluable patient insights, and how sharing what you learn transforms casual patients into raving fans who eagerly provide reviews and referrals. Dave challenges conventional wisdom about marketing metrics, arguing that "perfect is the enemy of good" when measuring effectiveness. His practical approach to calculating patient acquisition costs and lifetime value provides a framework that works without needing complex spreadsheets or consultants. The revelation about optimal marketing investment ratios is particularly eye-opening – spending too little can be just as dangerous as spending too much. The discussion concludes with two underutilized strategies that deliver outsized returns: mystery shopping (seeing your practice through patients' eyes) and video marketing (showing prospects what to expect). Throughout the episode, Dave's no-nonsense perspective cuts through marketing hype to deliver actionable strategies any healthcare provider can implement, regardless of size or budget. https://davidmmastovich.com/ https://massolutions.biz/ https://www.linkedin.com/in/davidmmastovich https://www.linkedin.com/company/massolutions/ Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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Your Ideal Patients Are Streaming—Here's How to Reach Them 14:17

13 weeks ago14:17

14:17

Ready to take your chiropractic marketing to the next level? Programmatic marketing might be the missing piece in your strategy puzzle. After mastering referrals, Google My Business, SEO, and paid advertising on platforms like Facebook and Google, programmatic marketing represents that cherry-on-top approach that leverages AI to target your ideal patients with unprecedented precision. Unlike traditional billboard-style marketing or even keyword-focused Google ads, programmatic marketing identifies potential patients based on demographics, behaviors, and location, then displays your ads to them across streaming platforms like Hulu, Netflix, Disney+, and Spotify. The magic happens through geo-tagging and geofencing techniques that allow you to create invisible boundaries around your practice or even specific businesses like gyms, yoga studios, or competitor offices. When someone enters these areas, their device gets tagged, and they'll see your ads while streaming content at home — but only if they match your demographic parameters. This combines the impact of television commercials with hyper-local targeting, all for roughly the same budget as your Google ads campaigns. For those wanting to dip their toes into programmatic marketing, Google's Performance Max campaigns offer a starting point, though they only reach about half of the internet. True programmatic marketing extends your reach to the other half through streaming services where many people opt for ad-supported subscriptions. Particularly valuable for multi-location practices, this approach puts your brand directly into potential patients' living rooms at a fraction of traditional TV advertising costs. Want to learn more? Research local marketing professionals specializing in programmatic advertising or reach out directly at info@EnricoD.com to discover how this powerful strategy could transform your practice growth. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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The Quality Behind Your Facebook Ads 19:29

14 weeks ago19:29

19:29

Unlock the secrets to successful Facebook marketing with our latest episode focused on the intricacies of ad quality. As a chiropractor or business owner, understanding the nuances of Facebook advertising can significantly elevate your outreach efforts and ultimately improve your bottom line. We delve into critical metrics that dictate ad performance, such as engagement, relevance, and feedback, making it clear why your ads might not be performing as well as they should. Throughout the episode, we discuss strategies for troubleshooting common advertising issues, including ad fatigue and poor landing page experiences. Discover practical tips to enhance your campaigns including refreshing creatives, aligning landing pages closely with your ads, and testing multiple versions of your creative content to see what resonates best with your audience. Join us as we guide you through the vital steps to refine your Facebook ad strategy, ensuring you not only reach but engage your target market effectively. Whether you're a data-driven individual looking to dive deep into analytics or someone who prefers straightforward advice, this candid conversation offers valuable insights for everyone. Don't miss this opportunity to turn the tide on your Facebook advertising efforts—tune in, and let's elevate your marketing strategy together! Remember to subscribe, leave a review, and join the conversation in our community. Send us a text Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business…

Marketing 101 for Chiropractors

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Creating Viral Chiropractic Videos to Attract New Patients 22:41

15 weeks ago22:41