Your YouTube Channel Will Bring Patients Through Your Door
Manage episode 476444702 series 3438183
Discover the secret to attracting new patients through YouTube with Dr. Walter Salubro, a chiropractor who built a channel with over 143,000 subscribers that consistently brings patients through his door. The most surprising part? He never includes calls-to-action in his videos.
Dr. Salubro takes us through his YouTube journey that began in 2013, sharing the exact strategies that transformed his online presence from zero to a powerful patient acquisition tool. He firmly believes every business owner needs a YouTube channel - especially local practitioners who want to showcase their expertise and personality.
We dive deep into practical implementation, covering everything from proper channel setup to content creation. You'll learn how to create compelling thumbnails, craft effective hooks that address specific patient concerns, and determine the ideal video length (8-12 minutes) to maximize engagement. Dr. Salubro explains why looking at your recent patients' conditions provides the perfect content roadmap and how consistency trumps perfection when building your channel.
The conversation reveals that success doesn't require viral videos or millions of subscribers. Instead, focus on creating valuable content that connects with local viewers searching for solutions you provide. The power of YouTube lies in its ability to showcase your passion and expertise in a format that builds trust before patients ever walk through your door.
Ready to transform your practice's online presence? Listen now and implement these proven strategies to attract patients who already feel connected to you before their first appointment.
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- Book a free discovery call with Enrico to level up your business
Chapters
1. Your YouTube Channel Will Bring Patients Through Your Door (00:00:00)
2. Welcome to Marketing 101 (00:00:42)
3. Why Every Chiropractor Needs YouTube (00:04:26)
4. Starting Your Channel Right (00:12:21)
5. Creating Consistent Content (00:17:54)
6. Perfecting Your Video Structure (00:22:03)
7. Thumbnail Secrets That Drive Traffic (00:25:39)
125 episodes