Your Ideal Patients Are Streaming—Here's How to Reach Them

Marketing 101 for Chiropractors

Ready to take your chiropractic marketing to the next level? Programmatic marketing might be the missing piece in your strategy puzzle.
After mastering referrals, Google My Business, SEO, and paid advertising on platforms like Facebook and Google, programmatic marketing represents that cherry-on-top approach that leverages AI to target your ideal patients with unprecedented precision. Unlike traditional billboard-style marketing or even keyword-focused Google ads, programmatic marketing identifies potential patients based on demographics, behaviors, and location, then displays your ads to them across streaming platforms like Hulu, Netflix, Disney+, and Spotify.
The magic happens through geo-tagging and geofencing techniques that allow you to create invisible boundaries around your practice or even specific businesses like gyms, yoga studios, or competitor offices. When someone enters these areas, their device gets tagged, and they'll see your ads while streaming content at home — but only if they match your demographic parameters. This combines the impact of television commercials with hyper-local targeting, all for roughly the same budget as your Google ads campaigns.
For those wanting to dip their toes into programmatic marketing, Google's Performance Max campaigns offer a starting point, though they only reach about half of the internet. True programmatic marketing extends your reach to the other half through streaming services where many people opt for ad-supported subscriptions. Particularly valuable for multi-location practices, this approach puts your brand directly into potential patients' living rooms at a fraction of traditional TV advertising costs. Want to learn more? Research local marketing professionals specializing in programmatic advertising or reach out directly at [email protected] to discover how this powerful strategy could transform your practice growth.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Chapters

1. Your Ideal Patients Are Streaming—Here's How to Reach Them (00:00:00)

2. Introduction to Programmatic Marketing (00:00:42)

3. Types of Marketing Explained (00:02:05)

4. Getting Started with Performance Max (00:04:02)

5. Advanced Targeting with Geofencing (00:05:33)

6. TV Ads on a Budget (00:06:57)

7. Weekly Challenge and Closing Thoughts (00:09:45)