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No BS Marketing: Proven Referral Systems That Work
Manage episode 471439819 series 3438183
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Marketing legend Dave Mastovich pulls back the curtain on what truly works in healthcare marketing during this eye-opening conversation about systematic referral generation. Drawing from his experience scaling a healthcare system from $1 billion to $10 billion in just three years, Dave reveals why most healthcare providers completely miss five of the six essential target markets they should be focusing on.
The conversation dives deep into a refreshingly straightforward approach that any provider – from solo practitioners to multi-location groups – can implement immediately. You'll discover four simple yet powerful questions that unlock invaluable patient insights, and how sharing what you learn transforms casual patients into raving fans who eagerly provide reviews and referrals.
Dave challenges conventional wisdom about marketing metrics, arguing that "perfect is the enemy of good" when measuring effectiveness. His practical approach to calculating patient acquisition costs and lifetime value provides a framework that works without needing complex spreadsheets or consultants. The revelation about optimal marketing investment ratios is particularly eye-opening – spending too little can be just as dangerous as spending too much.
The discussion concludes with two underutilized strategies that deliver outsized returns: mystery shopping (seeing your practice through patients' eyes) and video marketing (showing prospects what to expect). Throughout the episode, Dave's no-nonsense perspective cuts through marketing hype to deliver actionable strategies any healthcare provider can implement, regardless of size or budget.
https://davidmmastovich.com/
https://massolutions.biz/
https://www.linkedin.com/in/davidmmastovich
https://www.linkedin.com/company/massolutions/
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Chapters
1. No BS Marketing: Proven Referral Systems That Work (00:00:00)
2. Welcome and Guest Introduction (00:00:40)
3. Dave's Journey and Book Background (00:01:03)
4. Six Strategic Target Markets (00:03:41)
5. Marketing to Current Patients (00:07:09)
6. Small Business Marketing Opportunities (00:10:52)
7. Measuring Marketing Success (00:17:39)
8. Mystery Shopping and Video Marketing (00:22:51)
118 episodes
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