Front Desk to Sales Team: Maximizing Your Practice's First Impression

Marketing 101 for Chiropractors

Your front desk isn't just answering phones—they're your practice's first sales team, and they might be losing you patients every single day without you realizing it.
In this eye-opening episode, Dr. Enrico Dolcecore tackles the often-overlooked weakness in chiropractic offices: phone conversion. While you might be spending thousands on marketing and generating leads, those efforts go to waste if your front desk can't convert callers into booked appointments.
The hard truth? Most people hang up within eight seconds of calling your office. That's barely enough time to ask about price or insurance before you've lost them forever. But what if you could extend that conversation to 30 seconds or more? That's where the magic happens—transforming cool leads into warm ones ready to book.
Dr. Enrico breaks down exactly how to train your front desk to handle common objections, shift conversations from price to value, and use active listening techniques that build instant rapport. With real-world examples and scripts, he demonstrates how improving your phone conversion from 30% to 50% could mean an additional $30,000 in monthly collections.
"Nobody wants chiropractic, nobody knows what it is, and nobody wants to pay for it," Dr. Enrico states bluntly. That's why your phone skills need to be exceptional—you're not selling Botox where people are already eager to buy. You're selling something most people don't understand yet.
Whether you're handling calls yourself or training a team, this episode provides actionable strategies to turn your reception desk into a high-converting sales machine without sounding pushy or salesy. Ready to stop leaving money on the table? Listen now and transform your practice's first impression.
Have questions about implementing these strategies? Reach out to [email protected] and take the first step toward plugging the leakiest bucket in your marketing funnel.

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1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Chapters

1. Front Desk to Sales Team: Maximizing Your Practice's First Impression (00:00:00)

2. Phone Calls Make or Break Patient Conversion (00:00:42)

3. Why Most Front Desks Fail at Sales (00:02:57)

4. The Hidden Weakness in Marketing Funnels (00:06:30)

5. Training Your Front Desk as Salespeople (00:09:13)

6. Converting Objections Into Appointments (00:13:12)

7. Tracking Success and Setting Goals (00:18:15)

8. Final Thoughts on Building Your Call Team (00:22:10)