))
From Cold Clicks to Committed Patients: The Facebook Lead Transformation Guide
Manage episode 488524516 series 3438183
Content provided by Enrico Dolcecore. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Enrico Dolcecore or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are your Facebook leads ghosting you before they even walk through your door? You're not alone. After watching lead quality decline steadily over the past 18 months, we're breaking down exactly what's changed and—more importantly—how to fix it.
The truth about Facebook marketing isn't pretty: you're dealing with ice-cold prospects who need careful nurturing to transform into committed patients. Those $29 new patient specials that worked years ago are now attracting tire-kickers and fake phone numbers instead of quality patients. The solution isn't getting more leads—it's getting the right ones.
This episode reveals the exact formula successful chiropractors are using to pre-qualify Facebook leads before they ever book an appointment. You'll discover why your landing page matters more than your ad copy, how to structure your funnel to filter out low-intent prospects, and the specific follow-up sequences that dramatically improve show-up rates. Plus, you'll learn why those "thanks but no thanks" responses actually mean you're doing something right.
Beyond tactical advice, we explore how building a robust lead database within your geographic area creates long-term practice value. When one practice sent a single email to 7,000 local contacts about new equipment, they generated 44 new patients overnight—proving that even leads who don't immediately convert remain valuable assets.
Whether you handle your own marketing or work with an agency, this episode provides the framework to transform your Facebook lead generation from a frustrating money pit into a reliable patient acquisition channel. Email [email protected] for the complete checklist to implement these strategies in your practice today.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Chapters
1. From Cold Clicks to Committed Patients: The Facebook Lead Transformation Guide (00:00:00)
2. Lead Quality Frustrations (00:00:42)
3. Cold vs Pre-Qualified Leads (00:03:20)
4. Creating High-Quality Facebook Ads (00:06:22)
5. Smart Targeting Strategies (00:10:29)
6. Building Effective Funnels (00:12:46)
7. Improving Show-Up Rates (00:18:30)
8. Lead Spine CRM Preview (00:21:20)
122 episodes
Share
