Lead Quality Crash: Why Meta Ads Fail and What to Do About It

Marketing 101 for Chiropractors

Have your Facebook ads suddenly stopped delivering quality leads? You're not alone, and it's not your imagination. In this raw, tactical episode, we dive deep into the seismic shift happening with Meta advertising that's left practice owners frustrated and wondering where their marketing ROI went.
The problem isn't your ad creative or your offer – it's Meta's aggressive pivot to AI-driven ad delivery that's fundamentally changed how audiences are targeted. While leads still come in, they're increasingly disengaged, distracted, and overwhelmed by automation from countless businesses using identical follow-up tactics.
I break down exactly what's changed behind the scenes at Meta and why using AI-generated ad copy has created a feedback loop of "robotic English" that fails to connect with real humans. The harsh reality? 60-80% of today's Meta leads never book on the first touch, regardless of how compelling your offer is.
The solution requires a complete overhaul of your lead engagement strategy. You'll learn my battle-tested "Epic Nurture Sequence" that transforms lukewarm leads into patients through persistent, multi-channel follow-up. We cover exactly what to say in those crucial first 15 minutes after lead submission, how many calls your team should make (hint: it's probably 5x what you're doing now), and why doctor-recorded videos and voicemails are game-changers for building instant trust.
For practices feeling the squeeze of declining lead quality, this episode delivers actionable systems you can implement immediately to stay ahead of the curve. Whether you stick with Meta or pivot to Google ads, you'll understand exactly how to combat AI with AI while maintaining the human touch that converts disinterested scrollers into engaged patients.
Stay competitive in Q3 2024 with these proven strategies from someone who's in the trenches with you, running ads and optimizing conversions for practices nationwide. Your marketing ROI depends on it.

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Chapters

1. Lead Quality Crash: Why Meta Ads Fail and What to Do About It (00:00:00)

2. The Meta Ads Crisis (00:00:41)

3. Fighting AI with AI (00:06:27)

4. Creating Human-Written Ad Copy (00:09:29)

5. The Lead Engagement Problem (00:13:58)

6. Building Your Lead Nurture System (00:17:52)

7. Epic Follow-Up Strategy (00:21:29)