Strategic Marketing Planning for Thriving Chiropractic Practices

Marketing 101 for Chiropractors

Unlock the secrets to a thriving chiropractic practice with expert insights on strategic marketing planning. Join me, Dr. Enrico D, as we uncover how allocating just 8-10% of your gross revenue can transform your business trajectory, ensuring steady growth and patient acquisition without falling into the reactive pitfalls that many practices face. We'll explore a detailed marketing budget blueprint designed specifically for chiropractors, where authentic and tailored strategies pave the way for long-term success. Learn how to effectively distribute your budget across impactful channels like social media, events, and SEO, while aligning these efforts with your personal and professional values.
Together, we'll navigate the essentials of calculating marketing budgets through lead acquisition costs and conversion rates, showing how platforms like Facebook and Google can become powerful tools in driving new patient appointments. We'll discuss the critical role of referral consistency in patient acquisition, emphasizing the importance of a strong foundation for retention and conversion to avoid the dreaded "hamster wheel" of business growth. Equipped with practical advice and a focus on understanding patient care trends, you’ll leave with a solid marketing plan that not only enhances patient relationships but also supports sustained growth despite economic fluctuations. Tune in for a comprehensive guide to taking your chiropractic practice to new heights.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Chapters

1. Strategic Marketing Planning for Thriving Chiropractic Practices (00:00:00)

2. Marketing Budget Blueprint for Chiropractors (00:00:21)

3. Creating a Successful Marketing Blueprint (00:09:05)

4. Building a Solid Marketing Plan (00:18:09)