Engage, Convert, Succeed: Strategies for Service Business Growth

Marketing 101 for Chiropractors

Are you ready to revolutionize your approach to growing your service business? In our latest episode, we make the bold statement that more leads may not be the ultimate solution. Join us as we uncover the real issue—effective conversion of existing leads. Offering a unique perspective as both a chiropractor and a digital marketer, we explore the marketing funnel through compelling analogies from the car industry. Learn why blaming lead quality can backfire and damage relationships with digital agencies, and discover the importance of implementing robust marketing systems. We also touch on the distinct challenges faced by younger versus older service providers, emphasizing the critical role of digital marketing in today's competitive landscape.
But that’s not all. We delve into the vital process of nurturing leads for long-term success. Learn strategies for consistent engagement and how to best allocate your marketing budget without over-relying on digital agencies. Automated systems, segmenting email lists, and personalized communication can build the trust and loyalty needed for business growth. Finally, we tackle the often overlooked aspect of fostering a strong, mission-driven team. Discover practical tips for enhancing collaboration and innovation within your team, ensuring everyone is aligned with your business goals. Whether you're navigating tough economic times or simply looking to maximize your marketing efforts, this episode is packed with insights you don't want to miss.

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2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Chapters

1. Engage, Convert, Succeed: Strategies for Service Business Growth (00:00:00)

2. Maximizing Lead Conversion in Marketing (00:00:22)

3. Nurturing Leads for Long-Term Success (00:07:16)

4. Building a Strong Team for Success (00:16:14)