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Transforming Your Email List into a Revenue Generator
Manage episode 452631438 series 3438183
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Discover the secrets to mastering email marketing with insights from our special guest, Michael McLean, a successful entrepreneur who transitioned from an aspiring hockey coach to a business mentor. Michael shares how pivotal lifestyle choices and his father's entrepreneurial wisdom guided him to coach small business owners. We explore the untapped potential of email marketing in acquiring and retaining clients, drawing from Michael's personal experiences in his window washing business. His journey illustrates how nurturing relationships through email can drive business growth in unexpected ways.
Unlock the potential of building a robust email list as a cornerstone of business success. We discuss strategies for capturing genuine connections with prospects and clients, emphasizing the power of organic interactions over impersonal methods. By making email collection a non-negotiable aspect of your business, you'll significantly increase your engagement rates and long-term value. Learn practical tactics, such as incentivizing employees and integrating email collection into customer touchpoints, to transform your email list into a substantial revenue stream.
In an era dominated by social media, owning your own media channels through email lists is more crucial than ever. We explore the stability and potential resale value that come with controlling your communication assets. Consistent engagement through emails can be incredibly effective, even if it’s just one email per week. Together with Michael, we stress the importance of regular communication and hint at future episodes where we'll explore advanced email marketing strategies.
Reach Michael and his free resources here:
BrassBallSecrets.com
www,EmailMarketing.coach
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Chapters
1. Email Marketing for Chiropractors and Entrepreneurs (00:00:00)
2. Building Email Lists for Business Success (00:10:33)
3. Owning the Pipes (00:20:56)
4. Effective Email Marketing Strategy (00:31:56)
118 episodes
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