How My Daughter Changed My Approach to Business Integrity

Wait What Really OK with Loren Weisman

Hey there, I’m Loren Weisman, Brand Communications and Optics Strategist, and welcome to Wait What Really OK. In this episode, “How My Daughter Changed My Approach to Business Integrity” I open up about the deep impact my daughter has had on my life and career.
Fatherhood shifted everything for me. It reshaped my views on ethical business practices and business integrity. I share stories from my past in music and TV, where deception often trumped authenticity. Those experiences left me uneasy. But becoming a dad made me rethink my path. I wanted to build a legacy of brand authenticity and transparency in business for her.
I talk about rejecting unethical tactics and focusing on authentic leadership. My goal now is working with folks who value social responsibility over shortcuts. I also touch on personal challenges like health struggles and divorce, and how they’ve reinforced my stand on honesty.
This episode dives into why ethical marketing matters. I critique the opportunism in today’s business world and push for a return to real values. My daughter inspires me to seek genuine connections and focus on legacy building. I believe we can create systemic change if we hold each other to higher standards.
If you’re into personal transformation or want to align your work with integrity, this might resonate. Subscribe for more on ethical business and branding. Drop a comment with your thoughts on balancing fatherhood and business or share your own journey. Let’s build something real together.