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Content provided by Finn Thormeier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Finn Thormeier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Amos Bar-Joseph: This SaaS CEO is scaling to $10M ARR per FTE using AI Agents & Founder-Led Content
Manage episode 482787370 series 3595774
Content provided by Finn Thormeier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Finn Thormeier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Amos Bar-Joseph is the co-founder and CEO of Swan AI, a go-to-market automation platform powered by AI agents.
In just 9 weeks, Swan went from zero to $1M ARR, with no sales team, no paid marketing, and no employees beyond the three co-founders.
In this episode, Amos breaks down how he used LinkedIn to drive 100% of their pipeline, how he turned content into a system, and why movements outperform personal brands.
Topics we cover in this episode:
- Scaling to $1M ARR in 9 weeks with just 3 founders
- Why Amos rejected the unicorn playbook
- From 2K to 20K followers: the system behind his LinkedIn growth
- How Swan uses AI agents to generate pipeline, without cold outbound
- The “challenge the challenger” narrative strategy explained
- Why a movement is bigger than brand (and how to build one)
- How to write content that goes viral and turns into revenue
- The internal AI stack that powers Swan’s GTM
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
Connect with Amos:
- LinkedIn: https://www.linkedin.com/in/amos-bar-joseph-5a665a142/
- Swan AI:https://www.getswan.com/
Connect with me:
- LinkedIn: https://www.linkedin.com/in/finnthormeier/
- Website: https://www.project33.io/
- Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
Chapters
00:00 Building Swan AI → $1M ARR in 9 Weeks
02:15 The anti-unicorn playbook: scaling with intelligence
04:45 Why Swan only has 3 people—and plans to keep it that way
06:40 The birth of the “autonomous business” movement
09:00 From 2K to 20K followers in 9 weeks (and how it happened)
11:12 Founder-led marketing vs. movement-led marketing
13:24 The “challenge the challenger” narrative strategy
15:06 Why credibility comes from what you’re doing now, not your past
17:10 Writing viral content: structure, systems, and smart hooks
20:25 Launch playbook: how Amos engineered momentum from day one
24:50 Becoming a broker of belief, not just a source of opinions
27:32 Writing process: AI collaboration, prompts, and iterations
30:00 Pillars, lenses, and how to always have something to say
32:36 Turning impressions into pipeline with AI agents
34:20 The LinkedIn-to-revenue system: observer, connector, hunter
36:30 Why comments, DMs, and replies matter more than you think
38:30 What it takes to hit $10M ARR per founder
40:15 Swan’s new operating system: replacing org charts with workflows
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy
110 episodes
Share
Manage episode 482787370 series 3595774
Content provided by Finn Thormeier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Finn Thormeier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Amos Bar-Joseph is the co-founder and CEO of Swan AI, a go-to-market automation platform powered by AI agents.
In just 9 weeks, Swan went from zero to $1M ARR, with no sales team, no paid marketing, and no employees beyond the three co-founders.
In this episode, Amos breaks down how he used LinkedIn to drive 100% of their pipeline, how he turned content into a system, and why movements outperform personal brands.
Topics we cover in this episode:
- Scaling to $1M ARR in 9 weeks with just 3 founders
- Why Amos rejected the unicorn playbook
- From 2K to 20K followers: the system behind his LinkedIn growth
- How Swan uses AI agents to generate pipeline, without cold outbound
- The “challenge the challenger” narrative strategy explained
- Why a movement is bigger than brand (and how to build one)
- How to write content that goes viral and turns into revenue
- The internal AI stack that powers Swan’s GTM
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
Connect with Amos:
- LinkedIn: https://www.linkedin.com/in/amos-bar-joseph-5a665a142/
- Swan AI:https://www.getswan.com/
Connect with me:
- LinkedIn: https://www.linkedin.com/in/finnthormeier/
- Website: https://www.project33.io/
- Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
Chapters
00:00 Building Swan AI → $1M ARR in 9 Weeks
02:15 The anti-unicorn playbook: scaling with intelligence
04:45 Why Swan only has 3 people—and plans to keep it that way
06:40 The birth of the “autonomous business” movement
09:00 From 2K to 20K followers in 9 weeks (and how it happened)
11:12 Founder-led marketing vs. movement-led marketing
13:24 The “challenge the challenger” narrative strategy
15:06 Why credibility comes from what you’re doing now, not your past
17:10 Writing viral content: structure, systems, and smart hooks
20:25 Launch playbook: how Amos engineered momentum from day one
24:50 Becoming a broker of belief, not just a source of opinions
27:32 Writing process: AI collaboration, prompts, and iterations
30:00 Pillars, lenses, and how to always have something to say
32:36 Turning impressions into pipeline with AI agents
34:20 The LinkedIn-to-revenue system: observer, connector, hunter
36:30 Why comments, DMs, and replies matter more than you think
38:30 What it takes to hit $10M ARR per founder
40:15 Swan’s new operating system: replacing org charts with workflows
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbrandingcoach #linkedin #founderledmarketing #saas #b2bmarketing #aiagents #salesautomation #outboundsales #contentmarketing #growthstrategy
110 episodes
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Similar to The Founder-Led Marketing Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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Go offline with the Player FM app!
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