Systemizing Sales For Predictable Growth With David Fastuca

Systemizing Sales for Predictable Growth with David Fastuca - Part 2

2d ago 27:24

Content provided by Zanuity, LLC, Mark Petruzzi, KK Anderson, and Paul Melchiorre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zanuity, LLC, Mark Petruzzi, KK Anderson, and Paul Melchiorre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In Part 2 of our conversation with B2B Sales Playbook co-author and Growth Forum CEO David Fastuca, we dig deeper into the realities of modern B2B selling—where sales efficiency meets brand experience, and AI is no longer optional.

From the dangers of AI-powered spam to the rise of seller personal branding, David, Mark, and KK unpack the current sales landscape and where it's headed.

In this episode, we explore:

Why AI spam is killing your brand—even if your numbers look “okay” on paper
How to realign your go-to-market strategy around quality, not just quantity
The rise of seller-led branding and why BDRs must now build trust and visibility online
How great sales leaders create calm, consistent, performance-driven cultures
The new standard for sales-marketing alignment: shared metrics, shared messaging, and shared accountability
How to use AI to forecast accurately and coach reps in real time using sales call transcripts

Quote to remember:

“Your brand is being shaped by every outbound touch—even the ones that get ignored. AI makes it easier to scale, but much easier to erode trust.” – David Fastuca

Don’t miss this if you’re a CEO, CRO, or RevOps leader rethinking how to scale sales in the AI age.

Listen to the full episode now and learn how to balance automation with authenticity.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

76 episodes