Best Accelerant Growth Solutions LLC Podcasts (2025)

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Ep. 88 – Living Interfaces, AI Agents, and the Future of Growth with Josh Payne - Part 1 29:42

1d ago29:42

29:42

In this episode of Selling the Cloud, Josh Payne—Founder & CEO of CoFrame and creator of GPT-Migrate—joins Mark Petruzzi and KK Anderson to explore how AI agents and continuously optimizing websites are changing the future of digital growth. Josh shares how CoFrame is helping mid-market and enterprise companies drive 30%+ increases in conversion by…

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Ep. 87 – Aligning Sales and Product to Drive Revenue with Mike Milburn - Part 2 22:45

8d ago22:45

22:45

In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission. Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for buildin…

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Episode 147 - Founder Archetypes - The Finance Founder 11:05

13d ago11:05

11:05

This is the second installment in my series on founder archetypes. While I’m glad to see MBAs and finance-trained folks launching CPG brands, they do have a huge problem taking some of the most critical risks necessary to achieving fast growth. Have a listen! Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolut…

1
Ep. 86 – Aligning Sales and Product to Drive Revenue with Mike Milburn - Part 1 33:12

16d ago33:12

33:12

In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission. Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for buildin…

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Ep. 85 – Mastering Sales with AI: The First Move (Webinar Recap) 56:22

20d ago56:22

56:22

This special episode kicks off our Mastering Sales with AI series with a candid, high-impact discussion on how revenue leaders can move beyond AI buzzwords and actually apply intelligent selling strategies—especially in volatile markets. Stephen Messer and Paul Melchiorre join Mark Petruzzi to break down the hard truths about what makes AI work in …

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Ep. 84 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 2 38:24

29d ago38:24

38:24

In Part 2 of this Selling the Cloud conversation, Stephen Messer, Co-Founder of Collective[i], continues to challenge the status quo of sales technology and leadership—this time focusing on how GTM teams can embrace AI, real-time data, and agile principles to navigate today’s complex buying environments. Stephen and the hosts explore what’s broken …

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Episode 146 - Why Saying No is the Critical Founder Skill 11:57

1M ago11:57

11:57

Business doesn’t teach you how to say “no” to bad deals. Yet, it’s the most important skill you have to learn, not just to deflect unsolicited pitches from creepy agencies and suppliers. You need to learn how to say “no” to a bad deal you originally sought out…but which now looks horrible. This is very hard for new founders. Have a listen! Your Hos…

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Ep. 83 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 1 31:38

1M ago31:38

31:38

In this episode of Selling the Cloud, Stephen Messer, Co-Founder of Collective[i], joins Mark Petruzzi and KK Anderson to challenge outdated sales systems and thinking—starting with the traditional CRM mindset. Stephen shares why CRM is no longer enough to keep up with how modern B2B buyers actually buy, and how AI, agile selling, and real-time int…

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Ep. 82 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 2 23:12

1M ago23:12

23:12

In Part 2 of Selling the Cloud, conversation with Kristina Jaramillo, President of Personal ABM, dives deeper into how ABM becomes a true revenue engine when it’s embedded across the entire go-to-market team. Kristina focuses on post-sale motion; how ABM supports retention and expansion, closes the sales-marketing gap, and helps GTM teams drive val…

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Episode 145 - Hiring Execs Who Can Ride the Ramp Begins With Your Attitude 10:22

1M ago10:22

10:22

If you want to Ride the Ramp, you must hire superb functional executives. Hold on, though. What makes you think you’re ready to do this? In this episode, I explore two hidden attitudes that make it hard for founders to find above-average talent. Hint: it’s not your salary frugality that is the biggest barrier. Have a listen! Your Host: Dr. James F.…

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Ep. 81 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 1 31:21

2M ago31:21

31:21

In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, joins KK Anderson to unpack why most ABM programs fall short; and what it really takes to win and expand six- to seven-figure enterprise accounts. Kristina shares how B2B teams can go beyond persona-based playbooks to deliver personalized, strategic account experie…

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Ep. 80 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda - Part 2 16:25

2M ago16:25

16:25

In this Part 2 episode, co-host Mark Petruzzi continues the conversation with Jack Zimnavoda, Head of Customer Success at Insightful. This time, they explore how Jack’s team is scaling Customer Success by embedding AI, aligning post-sale marketing, and applying smart segmentation strategies. Jack shares how predictive tools, data-informed health sc…

1
Episode 144 - A One-Page Plan To Launch 8:39

2M ago8:39

8:39

You do not need a 85-page defensive Powerpoint plan. But you do need a plan. And one-page is more than enough to keep your business disciplined in the early Phases. This episode makes the case and explains one key data source you need to have to make even a 1-page plan useful. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.…

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Ep. 79 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda 20:47

2M ago20:47

20:47

In this episode, co-host Mark Petruzzi welcomes Jack Zimnavoda, Head of Customer Success at Insightful. Jack shares how modern B2B SaaS organizations can turn customer success from a support function into a true driver of revenue and retention. Together, they explore what it takes to align CS with sales, marketing, and product—without creating chan…

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Ep. 78 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 2 17:46

2M ago17:46

17:46

In this episode, co-hosts Mark Petruzzi and KK Anderson welcome back their friend and former Selling the Cloud host, Cathy Minter, now CEO of Wisdom.io. Cathy brings her deep go-to-market expertise to a timely conversation on what it really takes to scale in today’s fast-changing SaaS environment. Together, they explore why the traditional, siloed …

1
Episode 143 - Broaden Your Positioning to Accelerate - Poppi and Dr. Squatch 7:40

2M ago7:40

7:40

Many founders worry about diluting the quality of their product in order to scale. Understood. Yet, diluting the ‘quality’ of your audience is essential. Snobby brands do not scale. Listen in as I explain why. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other epi…

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Ep. 77 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 1 25:33

3M ago25:33

25:33

In this episode, co-hosts Mark Petruzzi and KK Anderson welcome back their friend and former Selling the Cloud host, Cathy Minter, now CEO of Wisdom.io. Cathy brings her deep go-to-market expertise to a timely conversation on what it really takes to scale in today’s fast-changing SaaS environment. Together, they explore why the traditional, siloed …

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Ep. 76 -Systemizing Sales for Predictable Growth with David Fastuca - Part 2 27:24

3M ago27:24

27:24

In Part 2 of our conversation with B2B Sales Playbook co-author and Growth Forum CEO David Fastuca, we dig deeper into the realities of modern B2B selling—where sales efficiency meets brand experience, and AI is no longer optional. From the dangers of AI-powered spam to the rise of seller personal branding, David, Mark, and KK unpack the current sa…

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Episode 142 - Planning Your ACV Build 8:16

3M ago8:16

8:16

I finally spent some time to prove to all you door-counting crazies that doors do not equal value to your business. In the process, I developed a tool to plan your ACV build in a restrained manner, a tool you can reproduce (legally) on your end with your SPINS or NIelsen IQ retainer. Your Host: Dr. James F. Richardson of Premium Growth Solutions, L…

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Ep. 75 Systemizing Sales for Predictable Growth with David Fastuca - Part 1 21:45

3M ago21:45

21:45

In this episode of Selling the Cloud, we sit down with David Fastuca, CEO and Co-Founder of Growth Forum and co-author of the bestselling new book B2B Sales Playbook. From his base in Melbourne, David shares how high-growth teams can stop relying on random acts of selling and start building systemized, scalable sales engines. If you're still managi…

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Selling Through Uncertainty: How Top Sellers with AI Win in a Shaky Market 54:49

3M ago54:49

54:49

In this episode of Selling the Cloud, hosts Mark Petruzzi and Kristin Anderson sit down with Stephen Messer, co-founder of Collective[i], to unpack why traditional sales playbooks are failing in today’s volatile markets—and what elite revenue organizations are doing differently. Stephen brings a bold, data-backed perspective on why so many sales te…

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Episode 141 - Founder Archetypes - The Missionary Founder 7:27

4M ago7:27

7:27

How do mission-driven founders get in their own way? It’s not that hard, depending on how ideological your company’s foundations. The most fundamental issue with missionary zeal, when you do not channel it professionally into scaling a disciplined brand is this - you become overly anchored in the end goal and don’t take the journey seriously. Your …

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Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 2 30:39

4M ago30:39

30:39

In Part 2 of our powerful conversation with Doug Brown—CEO of CEO Sales Strategies—we dig deep into what it really takes to scale a high-performing sales organization. From identifying your ideal buyer to designing repeatable sales systems and aligning with customer psychology, Doug shares the process-driven, mindset-first strategies he’s used to h…

1
Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 1 22:33

4M ago22:33

22:33

In Part 1 of this conversation with Doug Brown—CEO of CEO Sales Strategies and one of the most trusted voices in revenue acceleration—Mark and KK dive into what it really takes to build a high-performance sales team. Whether you're scaling a startup or optimizing a mature sales org, this episode is your blueprint for hiring top producers, increasin…

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Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 2 15:58

4M ago15:58

15:58

In this episode of Selling the Cloud, Gene Guhne, a seasoned sales executive and global leader at Sabre, joins Mark Petruzzi and KK Anderson for a candid conversation on what it takes to lead modern sales organizations. From building cultures of accountability to navigating geopolitical risk, Gene shares battle-tested leadership lessons that every …

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Episode 140 - Rapid Growth Is Not For Everyone w/Sarah Delevan 21:27

4M ago21:27

21:27

It’s time for a contrarian view. Most founders in CPG should not be focused on rapid growth. It is far easier to create a stable, satisfying seven-figure CPG business if you let go of a need to scale (and grow fast to get there). In this episode, Sarah and I explore the key financial math that forces your hand as a founder. Do you really want to pu…

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Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 1 19:19

4M ago19:19

19:19

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Gene Guhne, Senior Vice President of Global Sales at Sabre Hospitality, to explore what it truly takes to lead a successful global sales team in today’s fast-evolving landscape. Gene draws on decades of experience managing international teams to share insights i…

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How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame - Part 2 24:07

4M ago24:07

24:07

In this high-energy episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, founder of Best Practice Media, to dive deep into how AI is revolutionizing performance marketing, personalization, and paid media strategy. Taylor shares cutting-edge insights from managing over 100 brands across e-commerce and loca…

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Episode 139- The Problems With Early-Stage Marketing: Doubt and a Design Bias 5:57

5M ago5:57

5:57

It’s not uncommon for brands to scale mostly as B2B enterprises with minimal emphasis on sophisticated consumer marketing. When product design carries you that far, it can be easy to overlook the marketing department. Then, when you turn to ask them for acceleration, you realize you do not have the right team at all. Or, even worse, you don’t even …

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How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame – Part 1 23:19

5M ago23:19

23:19

Welcome back to Selling the Cloud, the podcast that explores the art and science of B2B sales in today’s ever-evolving SaaS world. In this episode, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, Chief Revenue Officer at Best Practice Media, for a deep dive into how AI is transforming the landscape of digital marketing. Taylor br…

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AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 2 25:26

5M ago25:26

25:26

Selling the Cloud – Part 2: AI’s Role in Sales Transformation with Jonathan Kvarfordt In Part 2 of our deep dive with Jonathan Kvarfordt (Momentum.io), we explore the next frontier of AI in sales, from orchestration vs. automation to the future of CRM and how AI is reshaping the role of sellers. Key Takeaways: From Automation to Orchestration – Why…

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Episode 138 - Knowing When To Shut Down 13:07

5M ago13:07

13:07

I never urge anyone to become an entrepreneur. Ever. That’s because I am one. Sometimes, continuing the business could endanger more than your finances. In this episode, I give you five clear signals that, when combined, make it clear you should wind down. Remember, you can always try again later in your life. Always. Your Host: Dr. James F. Richar…

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AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 1 25:09

5M ago25:09

25:09

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson dive deep into one of the most transformative shifts in sales and go-to-market strategies: how AI is revolutionizing the way businesses uncover hidden data, orchestrate sales motions, and accelerate revenue growth. Joining them is Jonathan Kvarfordt, Head of Go-to-Market Grow…

1
The Future of AI in Sales: Elevating Human Connection and Performance 42:48

5M ago42:48

42:48

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Ioanna Onasi, CEO of Dextego, to explore the intersection of AI and sales performance. As a leader in AI-driven coaching, Ioanna shares how AI enhances—not replaces—human connection in sales. Key Topics Covered: How AI is revolutionizing soft skills in sales—act…

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Episode 137 - How I Built This 10:34

6M ago10:34

10:34

Believe it or not, I used the same fieldwork techniques to build my own B2B brand that I urge you to deploy in my book. In this episode, I explain how I used a flywheel of goodwill connecting tradeshows to LinkedIn to build my business. Fans are critical oxygen for any entrepreneur. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LL…

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Sales & Strategy: Frank Cespedes on Fixing the Disconnect That Holds Companies Back 55:27

6M ago55:27

55:27

In this episode of Selling the Cloud, hosts Mark Petruzzi and Kathy Minter sit down with Frank Cespedes, a senior lecturer at Harvard Business School and author of Aligning Strategy and Sales. Frank shares his deep expertise on the intersection of business strategy and sales execution, shedding light on why so many organizations struggle to connect…

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Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 2) 39:52

6M ago39:52

39:52

On this episode with Paul Melchiorre we discuss: The Year of Efficiency – How companies are prioritizing enablement, leadership, and strategic decision-making to optimize sales performance. The Evolution of Sales Enablement – Why traditional training isn’t enough and how sales teams need mentoring, better leadership, and structured processes to suc…

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Episode 136 - Updated Edition of Ramping Your Brand! 8:54

6M ago8:54

8:54

In ten days, the updated and expanded edition of Ramping Your Brand goes live in all formats. In this episode, I go over what has changed and why you should grab a copy even if you have the 1st edition. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes t…

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Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 1) 26:51

6M ago26:51

26:51

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson welcome SaaS industry veteran Paul Melchiorre, a leader in sales transformation, private equity investing, and board advisory. With decades of experience across multiple technology revolutions, Paul shares his insights on the evolving landscape of SaaS sales and what it takes…

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Why AI Won't Save Bad Selling: Andy Paul on the Future of B2B Sales 23:21

6M ago23:21

23:21

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Episode 135 - What is YOUR Founder Superpower? 9:02

6M ago9:02

9:02

American media loves to reinforce the ideal of the visionary entrepreneur who ‘bootstraps’ to glory with no initial resources. The reality is that those who do pull this off usually have one or more superpowers as they started. My growing case study research suggests that having one of the following superpowers is key to beating the odds of making …

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Why AI Won’t Save Bad Selling: Andy Paul on the Future of B2B Sales 28:02

7M ago28:02

28:02

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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From SDR to CEO: Evan Huck on Reinventing Sales in a Changing World 49:08

7M ago49:08

49:08

Episode Summary: In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Evan Huck, CEO of UserEvidence, to explore his inspiring journey from an introverted SDR to the leader of a groundbreaking SaaS company. Evan shares the lessons he’s learned about building resilient teams, fostering innovation, and adapting to t…

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Episode 134 - Why Artisan Pricing Doesn’t Scale in CPG 13:04

7M ago13:04

13:04

One of the more common problems lurking at the Fancy Foods show, if you’ve ever been, is sitting at every booth in plain sight. It’s on the sell sheets of various specialty food brands that exhibit there. It is their SRPs. They’re not just premium. They’re artisanal. And these prices just don’t scale. Pricing 100% above the market share leader in a…

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Breaking the CRM Mindset - Why AI and Agile Selling are the Future with Stephen Messer (Part 2) 38:24

7M ago38:24

38:24

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Breaking the CRM Mindset: Why AI and Agile Selling are the Future with Stephen Messer (Part 1) 31:38

7M ago31:38

31:38

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Episode 133 - Food Innovation for GLP-1 Users? 10:59

8M ago10:59

10:59

Despite one or two “diet” food brands like Atkins that are still kicking around, diet food innovation is generally a graveyard of CPG innovation. But GLP-1 drugs raise the profile of a different outcome, indirectly supporting weight management - satiety. But are GLP-1 users an innovation segment or a marketing audience? The difference matters, if y…

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Unboxing Innovation: How Kris Rudeegraap Built Sendoso into a Market Leader 46:44

8M ago46:44

46:44

In this episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Kris Rudeegraap, Co-Founder and Co-CEO of Sendoso, to discuss his journey from being a successful sales executive to building the leading sending platform that’s reshaping how businesses connect with prospects and customers. What You’ll Learn: Kris’s Entrepre…

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Episode 132 - Why Most Startups ‘Market’ Instead of Entertain 9:23

8M ago9:23

9:23

A lot of us are sick of hearing about Liquid Death, the entertainment brand that happens to sell water. In this episode, I explain why it’s so hard for the average CPG startup to build an entertainment-based brand. It’s not the category. That’s not the barrier. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsol…

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Blueprints for Revenue Growth: How to Build Your Revenue Engine 42:44

8M ago42:44

42:44

In this episode of Selling in the Cloud, Mark Petruzzi and KK Anderson are joined by Roee Hartuv, the Revenue Architect and Global Practice Leader at Winning by Design. Together, they explore actionable frameworks and insights for building a sustainable and scalable revenue engine in today’s evolving B2B landscape. What You’ll Learn in This Episode…

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Accelerant Growth Solutions LLC Podcasts

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