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Empathy at Scale: AI, Data and the Human Side of Customer Engagement
Manage episode 484153950 series 3048903
Content provided by Nash Squared. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nash Squared or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
David Savage sits down with Rachel Tilghman, Area Vice President at Braze, to explore how the world of customer engagement is evolving in the age of AI. Recorded at Web Summit Rio, Rachel shares insights on the company’s rapid growth in LATAM, the move from persona-based to empathy-based marketing, and the need for brands to go slow to go fast—especially when it comes to data and agentic AI. With a career that blends marketing strategy and tech leadership, Rachel explains why trust, community, and vulnerability are competitive advantages.
Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at www.nashsquared.com
The music on Tech Talks is created by London artist Lemzi: www.lemzi.com
714 episodes
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Manage episode 484153950 series 3048903
Content provided by Nash Squared. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nash Squared or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
David Savage sits down with Rachel Tilghman, Area Vice President at Braze, to explore how the world of customer engagement is evolving in the age of AI. Recorded at Web Summit Rio, Rachel shares insights on the company’s rapid growth in LATAM, the move from persona-based to empathy-based marketing, and the need for brands to go slow to go fast—especially when it comes to data and agentic AI. With a career that blends marketing strategy and tech leadership, Rachel explains why trust, community, and vulnerability are competitive advantages.
Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at www.nashsquared.com
The music on Tech Talks is created by London artist Lemzi: www.lemzi.com
714 episodes
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Similar to Tech Talks
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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continue reading
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continue reading
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