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AI Isn’t the Strategy—It’s the Signal: Rethinking Brand for the Intelligent Era

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Manage episode 484153949 series 3048903
Content provided by Nash Squared. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nash Squared or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode recorded at Web Summit Rio, David Savage speaks with Melissa Jackson Parsey, SVP Global Managing Partner at R/GA, about how brands can stay relevant in a world shaped by AI-driven behaviours. Melissa shares how the agency’s creative strategy has evolved from legacy media to machine learning, the value of cross-industry thinking, and why experimentation has given way to implementation. As R/GA becomes an independent entity for the first time in 22 years, Melissa also discusses how agility, partnerships, and cultural nuance will define the next era of brand leadership.

Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at ⁠⁠www.nashsquared.com⁠⁠

The music on Tech Talks is created by London artist Lemzi: ⁠⁠www.lemzi.com⁠

  continue reading

713 episodes

Artwork
iconShare
 
Manage episode 484153949 series 3048903
Content provided by Nash Squared. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nash Squared or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode recorded at Web Summit Rio, David Savage speaks with Melissa Jackson Parsey, SVP Global Managing Partner at R/GA, about how brands can stay relevant in a world shaped by AI-driven behaviours. Melissa shares how the agency’s creative strategy has evolved from legacy media to machine learning, the value of cross-industry thinking, and why experimentation has given way to implementation. As R/GA becomes an independent entity for the first time in 22 years, Melissa also discusses how agility, partnerships, and cultural nuance will define the next era of brand leadership.

Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at ⁠⁠www.nashsquared.com⁠⁠

The music on Tech Talks is created by London artist Lemzi: ⁠⁠www.lemzi.com⁠

  continue reading

713 episodes

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