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AI, Brand Blandness & the Creative Fight to Stand Out
Manage episode 484408472 series 3048903
Content provided by Nash Squared. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nash Squared or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this conversation recorded at Web Summit Rio, David Savage sits down with Lisa Smith, Global Executive Creative Director at Jones Knowles Ritchie, to unpack the tension between creativity, AI, and brand identity. Lisa challenges the notion that AI equals innovation—arguing that in too many cases, it simply accelerates blandness. With nearly two decades of design and strategy experience, she explains why truly distinctive branding still requires human insight, cultural fluency, and original thought. This episode is a must-listen for brand leaders, marketers, and creative technologists who want to build relevance in an increasingly automated world.
Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at www.nashsquared.com
The music on Tech Talks is created by London artist Lemzi: www.lemzi.com
714 episodes
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Manage episode 484408472 series 3048903
Content provided by Nash Squared. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nash Squared or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this conversation recorded at Web Summit Rio, David Savage sits down with Lisa Smith, Global Executive Creative Director at Jones Knowles Ritchie, to unpack the tension between creativity, AI, and brand identity. Lisa challenges the notion that AI equals innovation—arguing that in too many cases, it simply accelerates blandness. With nearly two decades of design and strategy experience, she explains why truly distinctive branding still requires human insight, cultural fluency, and original thought. This episode is a must-listen for brand leaders, marketers, and creative technologists who want to build relevance in an increasingly automated world.
Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at www.nashsquared.com
The music on Tech Talks is created by London artist Lemzi: www.lemzi.com
714 episodes
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Similar to Tech Talks
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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…
continue reading
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…
continue reading
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…
continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
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We help founders make something people want.
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Go offline with the Player FM app!
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