Full Color Hospitality with Carol Marshall and ActivEngage

Automotive State of The Union

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It's the Saturday after ASOTU CON and the energy is still buzzing. Nathan is joined by Chris Reeves and Ann-Marie Johnsons to talk about their favorite moments and the heart behind the event. Special guest Carol Marshall of ActivEngage brings her unique perspective on what it meant to be part of the unreasonable hospitality at ASOTU CON.

• Some of our favorite moments: community, hugs, the emotional impact of the car giveaway andthe charity auction raising $10,000 for Vehicles for Change.
• ActivEngage’s culture of full-color service is highlighted through their all-human chat model and hospitality approach.
• Carol credits the book Be Amazing or Go Home for reigniting her team’s proactive spirit after the COVID lull.
• “We tried to serve in full color, not black and white,” Carol says, capturing the essence of their contribution.

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.
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