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The Lead Gen Bottleneck: One Founder’s Quest for Predictable Growth
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In this episode of Founders Future, with host Jae Encarnacion, we sit down with Eric Egeland, founder of Capacity Bookkeeping, who reveals how he built a thriving financial services business by solving a critical pain point he discovered through his consulting work. Eric shares his unique "rural talent" hiring strategy that allows him to offer premium bookkeeping at just $52/hour, and explains why his model can cut clients' costs in half compared to in-house bookkeepers. From his accidental startup story to his current focus on scaling fractional CFO services, Eric provides a masterclass in creating systems that work without the founder's constant involvement.
Eric opens up about his ongoing challenge to build a predictable lead generation system, detailing his experiments with cold calling, offshore teams, and email campaigns. He offers golden advice for entrepreneurs about working on rather than in their business, and why designing for autonomy from day one is the key to sustainable growth. Whether you're struggling with financial systems or scaling your service business, Eric's insights on bootstrapping, client acquisition, and building recession-proof operations make this a must-listen for any founder.
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