Masterminds: The Secret to Recurring Revenue with a Small Group

The Social Media Takeaway - Louise McDonnell

In this episode of The Social Media Takeaway, I chat with Jay Fairbrother, a mastermind strategist who’s helped hundreds of coaches scale with high-ticket masterminds.

With 30+ years of experience, Jay shares how masterminds 10x’d his business and became a lifeline during tough times. We dive into the power of real connection, business resilience, and scalable offers that truly transform.

What you’ll learn:
✅ What real masterminds are (and why most miss the mark)
✅ How to build one without a big audience
✅ The magic of exclusivity + peer learning
✅ Why human connection wins in the AI era
✅ How to shift from time-for-money to recurring revenue

If you’re ready to create a high-impact offer, stop trading time for money, and build a community that supports transformation…don’t miss this one.

SHOW CHAPTERS
00:00 Introduction and Welcome
01:05 Jay’s Entrepreneurial Journey and Turning Point
02:15 The Mastermind That Saved His Business and Life
03:10 What a Mastermind Actually Is (vs. Group Coaching)
04:30 The Importance of Real Relationships and Peer Learning
05:45 Different Formats and Why Hybrid Models Work
07:00 Nailing Your Niche and Attracting the Right Members
08:35 Success Story: Crafting Clear Messaging with “7X” Positioning
10:30 Moving From Lower-Ticket Offers to High-Ticket Masterminds
11:45 The Problem with the “Ascension Ladder” Model
13:10 Who Should Join and Launch a Mastermind and Why It Works
15:30 Post-Covid Business Loneliness and the Need for Connection
16:40 Why Human Connection Is the New Currency
18:00 Jay’s Mastermind Bootcamp: What to Expect
20:00 Where to Connect with Jay Online
Connect with Jay!
LinkedIn

If you need help building your own mastermind...

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🗓️ June 24–26

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Chapters

1. Introduction and Welcome (00:00:00)

2. Jay’s Entrepreneurial Journey and Turning Point (00:01:05)

3. The Mastermind That Saved His Business and Life (00:02:15)

4. What a Mastermind Actually Is (vs. Group Coaching) (00:03:10)

5. The Importance of Real Relationships and Peer Learning (00:04:30)

6. Different Formats and Why Hybrid Models Work (00:05:45)

7. Nailing Your Niche and Attracting the Right Members (00:07:00)

8. Success Story: Crafting Clear Messaging with “7X” Positioning (00:08:35)

9. Moving From Lower-Ticket Offers to High-Ticket Masterminds (00:10:30)

10. The Problem with the “Ascension Ladder” Model (00:11:45)

11. Who Should Join and Launch a Mastermind and Why It Works (00:13:10)

12. Post-Covid Business Loneliness and the Need for Connection (00:16:10)

13. Why Human Connection Is the New Currency (00:17:20)

14. Jay’s Mastermind Bootcamp: What to Expect (00:18:40)

15. Where to Connect with Jay Online (00:20:40)