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Why 97% of Fractional CFOs Fail to Hit 7-Figures (Mark Gandy’s No-Nonsense Playbook)
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97% of CFO consultants never crack 7-figures
Mark Gandy’s been breaking the mold since 2001. With a 98% close rate, 250+ podcast episodes. He’s living proof that the “fractional CFO” label is killing your growth.
In this episode, he shares:
🔑 The #1 sales secret that closes more deals than any pitch deck
⚡️ Why recurring revenue might actually hurt your growth
🚀 How referrals alone fuel his million-dollar business and why it works
💥 The mindset that took him from Big 8 burnout to a thriving 20+ year CFO practice
If you’re tired of playing small, this episode is your roadmap to real success.
This episode is brought to you by Bill.com
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Chapters
1. Meet Mark Gandy: CFO & Podcast Host (00:00:00)
2. The Problem with "Fractional CFO" Label (00:06:45)
3. The Discovery-Based Sales Approach (00:09:19)
4. Inside CFO Bookshelf Podcast Journey (00:16:38)
5. Building a Business on Referrals Only (00:22:03)
6. Your 80% is Another Person's 100% (00:24:01)
7. Episode Wrap-up & Call to Action (00:28:57)
42 episodes
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