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Why 97% of Fractional CFOs Fail to Hit 7-Figures (Mark Gandy’s No-Nonsense Playbook)

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Manage episode 487028947 series 3589598
Content provided by James Donovan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Donovan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

97% of CFO consultants never crack 7-figures

Mark Gandy’s been breaking the mold since 2001. With a 98% close rate, 250+ podcast episodes. He’s living proof that the “fractional CFO” label is killing your growth.

In this episode, he shares:

🔑 The #1 sales secret that closes more deals than any pitch deck
⚡️ Why recurring revenue might actually hurt your growth
🚀 How referrals alone fuel his million-dollar business and why it works
💥 The mindset that took him from Big 8 burnout to a thriving 20+ year CFO practice

If you’re tired of playing small, this episode is your roadmap to real success.

Send us a text

Feeling stuck in your growth? Discover how to elevate your marketing, personal brand, and sales approach to attract clients who value your expertise.
Ready to make a shift?
Book your strategy call today at accountingleadsnow.com

This episode is brought to you by Universal Accounting - the gold standard for accounting professionals who actually want to grow firms, not just do books.
Whether you're solo, scaling, or somewhere in between, their certification programs in bookkeeping, tax, and advisory give you the tools, confidence, and credibility to serve clients at a higher level and build a real business.
Get trained. Get certified. Get growing → universalaccounting.com
Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.
Let’s map out your growth plan together → Book your free strategy call

  continue reading

Chapters

1. Meet Mark Gandy: CFO & Podcast Host (00:00:00)

2. The Problem with "Fractional CFO" Label (00:06:45)

3. The Discovery-Based Sales Approach (00:09:19)

4. Inside CFO Bookshelf Podcast Journey (00:16:35)

5. Building a Business on Referrals Only (00:22:00)

6. Your 80% is Another Person's 100% (00:23:58)

7. Episode Wrap-up & Call to Action (00:28:54)

41 episodes

Artwork
iconShare
 
Manage episode 487028947 series 3589598
Content provided by James Donovan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Donovan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

97% of CFO consultants never crack 7-figures

Mark Gandy’s been breaking the mold since 2001. With a 98% close rate, 250+ podcast episodes. He’s living proof that the “fractional CFO” label is killing your growth.

In this episode, he shares:

🔑 The #1 sales secret that closes more deals than any pitch deck
⚡️ Why recurring revenue might actually hurt your growth
🚀 How referrals alone fuel his million-dollar business and why it works
💥 The mindset that took him from Big 8 burnout to a thriving 20+ year CFO practice

If you’re tired of playing small, this episode is your roadmap to real success.

Send us a text

Feeling stuck in your growth? Discover how to elevate your marketing, personal brand, and sales approach to attract clients who value your expertise.
Ready to make a shift?
Book your strategy call today at accountingleadsnow.com

This episode is brought to you by Universal Accounting - the gold standard for accounting professionals who actually want to grow firms, not just do books.
Whether you're solo, scaling, or somewhere in between, their certification programs in bookkeeping, tax, and advisory give you the tools, confidence, and credibility to serve clients at a higher level and build a real business.
Get trained. Get certified. Get growing → universalaccounting.com
Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.
Let’s map out your growth plan together → Book your free strategy call

  continue reading

Chapters

1. Meet Mark Gandy: CFO & Podcast Host (00:00:00)

2. The Problem with "Fractional CFO" Label (00:06:45)

3. The Discovery-Based Sales Approach (00:09:19)

4. Inside CFO Bookshelf Podcast Journey (00:16:35)

5. Building a Business on Referrals Only (00:22:00)

6. Your 80% is Another Person's 100% (00:23:58)

7. Episode Wrap-up & Call to Action (00:28:54)

41 episodes

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