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Why 97% of Fractional CFOs Fail to Hit 7-Figures (Mark Gandy’s No-Nonsense Playbook)
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97% of CFO consultants never crack 7-figures
Mark Gandy’s been breaking the mold since 2001. With a 98% close rate, 250+ podcast episodes. He’s living proof that the “fractional CFO” label is killing your growth.
In this episode, he shares:
🔑 The #1 sales secret that closes more deals than any pitch deck
⚡️ Why recurring revenue might actually hurt your growth
🚀 How referrals alone fuel his million-dollar business and why it works
💥 The mindset that took him from Big 8 burnout to a thriving 20+ year CFO practice
If you’re tired of playing small, this episode is your roadmap to real success.
Feeling stuck in your growth? Discover how to elevate your marketing, personal brand, and sales approach to attract clients who value your expertise.
Ready to make a shift?
Book your strategy call today at accountingleadsnow.com
This episode is brought to you by Universal Accounting - the gold standard for accounting professionals who actually want to grow firms, not just do books.
Whether you're solo, scaling, or somewhere in between, their certification programs in bookkeeping, tax, and advisory give you the tools, confidence, and credibility to serve clients at a higher level and build a real business.
Get trained. Get certified. Get growing → universalaccounting.com
Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.
Let’s map out your growth plan together → Book your free strategy call
Chapters
1. Meet Mark Gandy: CFO & Podcast Host (00:00:00)
2. The Problem with "Fractional CFO" Label (00:06:45)
3. The Discovery-Based Sales Approach (00:09:19)
4. Inside CFO Bookshelf Podcast Journey (00:16:35)
5. Building a Business on Referrals Only (00:22:00)
6. Your 80% is Another Person's 100% (00:23:58)
7. Episode Wrap-up & Call to Action (00:28:54)
41 episodes
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