Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Dave Lorenzo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Lorenzo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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How to Get the Right Message to the Right People at the Right Time | Karla Cobriero | 835
Manage episode 488088945 series 2834919
Content provided by Dave Lorenzo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Lorenzo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode of The Inside BS Show, Karla Cobreiro shares her journey from aspiring doctor to powerhouse publicist, revealing how she went from handling SEC press releases and crisis communications at Miami International Airport to helping entrepreneurs and thought leaders land major media placements. Karla explains why writing is still the cornerstone of effective PR, how to tailor your message for different audiences, and the key to turning media exposure into business growth. She also dives into her decision to leave a VP role and launch her own firm, embracing the challenge of building something on her own terms. This episode is packed with behind-the-scenes PR insights, practical strategy, and a few hilarious twin moments you won’t want to miss.
What You’ll Discover Today
How a shy introvert became one of Miami’s most dynamic communicators, what it takes to land meaningful media coverage, and why most people get PR totally wrong.
Key Topics Discussed
- Karla’s leap from pre-med to public relations and how she found her voice in a high-stakes profession
- The evolution of her career: from tropical travel campaigns to unraveling Ponzi schemes and financial fraud
- Why being a great writer is still the most essential PR skill
- The real work of media training: from rewiring soundbites to preparing for five-minute interviews
- How to match message, audience, and platform for maximum impact
- Behind the scenes at Miami International Airport during Hurricane Irma
- The reality of launching a solo PR firm: freedom, fear, and the immigrant hustle
- Her passion for helping solopreneurs and small firms land national media coverage
- A hilarious twin story that proves even the host can be fooled
Connect with Karla Cobreiro on LinkedIn: https://www.linkedin.com/in/karla-cobreiro/
https://www.cobreirocomms.com/
(786) 708-2388
Links and Resources
Subscribe Via Email: GetInsideBS.com
Call Us: (305) 692-5531
836 episodes
Share
Manage episode 488088945 series 2834919
Content provided by Dave Lorenzo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Lorenzo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode of The Inside BS Show, Karla Cobreiro shares her journey from aspiring doctor to powerhouse publicist, revealing how she went from handling SEC press releases and crisis communications at Miami International Airport to helping entrepreneurs and thought leaders land major media placements. Karla explains why writing is still the cornerstone of effective PR, how to tailor your message for different audiences, and the key to turning media exposure into business growth. She also dives into her decision to leave a VP role and launch her own firm, embracing the challenge of building something on her own terms. This episode is packed with behind-the-scenes PR insights, practical strategy, and a few hilarious twin moments you won’t want to miss.
What You’ll Discover Today
How a shy introvert became one of Miami’s most dynamic communicators, what it takes to land meaningful media coverage, and why most people get PR totally wrong.
Key Topics Discussed
- Karla’s leap from pre-med to public relations and how she found her voice in a high-stakes profession
- The evolution of her career: from tropical travel campaigns to unraveling Ponzi schemes and financial fraud
- Why being a great writer is still the most essential PR skill
- The real work of media training: from rewiring soundbites to preparing for five-minute interviews
- How to match message, audience, and platform for maximum impact
- Behind the scenes at Miami International Airport during Hurricane Irma
- The reality of launching a solo PR firm: freedom, fear, and the immigrant hustle
- Her passion for helping solopreneurs and small firms land national media coverage
- A hilarious twin story that proves even the host can be fooled
Connect with Karla Cobreiro on LinkedIn: https://www.linkedin.com/in/karla-cobreiro/
https://www.cobreirocomms.com/
(786) 708-2388
Links and Resources
Subscribe Via Email: GetInsideBS.com
Call Us: (305) 692-5531
836 episodes
All episodes
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Similar to Inside BS Show with The Godfather and Nicki G.
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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continue reading
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