How Carrefour Uses AI to Eliminate Revenue Leaks and Build Trust With Jean-Philippe Blerot and Kailin Noivo

The Ecommerce Toolbox: Expert Perspectives

We’re resharing a standout episode of Commerce Innovators! Hosted by Caleb Bryant, GTM Strategy Lead for Salesforce Commerce Cloud, this conversation features Jean-Philippe Blerot, Head of Digital, AI & Ecommerce at Carrefour, and Kailin Noivo, Co-Founder of Noibu.
Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at scale. From avoiding hidden revenue leaks to earning customer trust week after week, it’s a tactical masterclass in digital operations, loyalty, and AI-powered performance.

What You’ll Learn:

• Why trust is the most important KPI in grocery ecommerce and how to earn it weekly
• How Carrefour tracks loyalty, churn, and NPS to gauge digital performance
• How AI helps detect hidden issues before they cause customer drop-off
• Why resolving bugs in staging is 1,000x cheaper than in production
• The 3 horizons of revenue optimisation Noibu delivers to ecommerce teams
• How Carrefour uses AI and automation to manage releases, QA, and site health
• Why missing product images can silently tank SEO and conversions
• How Carrefour balances performance across both mobile app and web

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