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The Knowledge Project with Shane Parrish
1 Katharine Graham: The Woman Who Took Down a President [Outliers] 57:36
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LikedWhen Katharine Graham took over the Washington Post in 1963, she was a shy socialite who'd never run anything. By retirement, she'd taken down a president, ended the most violent strike in a generation, and built one of the best-performing companies in American history. Graham had no training, no experience, not even confidence. Just a newspaper bleeding money and a government that expected her to fall in line. When her editors brought her stolen classified documents, her lawyers begged her not to publish. They said it would destroy the company. She published them anyway. Nixon came after her, attacking her with the full force of the executive. Then Watergate. For nearly a year she was ridiculed and isolated while pursuing the story that would eventually bring down the president. Graham proved that you can grow into a job that initially seems impossible and no amount of training can substitute for having the right values and the courage to act on them. ------ 10 Lessons from Katharine Graham: https://fs.blog/knowledge-project-podcast/outliers-katharine-graham/ ------ Approximate timestamps: (0:00) Start (02:19) The Making of an Unlikely Heiress (10:15) The Education of a Publisher’s Wife (22:16) Learning to Lead (30:46) Becoming a Media Titan (44:12) Legacy (47:59) Reflections + Lessons ------ Thanks to ReMarkable for sponsoring this episode. Get your paper tablet at reMarkable.com today ------ Upgrade : Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish X @ShaneAParrish Insta @farnamstreet LinkedIn ------ This episode is for informational purposes only and contains the lessons I learned reading her memoir, Personal History and watching Becoming Katharine Graham. ------ Check out our website for all stock video and photo credits. Episode photo sourced from: iwmf.org/community/katharine-graham/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
How Carrefour Uses AI to Eliminate Revenue Leaks and Build Trust With Jean-Philippe Blerot and Kailin Noivo
Manage episode 489476504 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We’re resharing a standout episode of Commerce Innovators! Hosted by Caleb Bryant, GTM Strategy Lead for Salesforce Commerce Cloud, this conversation features Jean-Philippe Blerot, Head of Digital, AI & Ecommerce at Carrefour, and Kailin Noivo, Co-Founder of Noibu.
Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at scale. From avoiding hidden revenue leaks to earning customer trust week after week, it’s a tactical masterclass in digital operations, loyalty, and AI-powered performance.
Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at scale. From avoiding hidden revenue leaks to earning customer trust week after week, it’s a tactical masterclass in digital operations, loyalty, and AI-powered performance.
What You’ll Learn:
- Why trust is the most important KPI in grocery ecommerce and how to earn it weekly
- How Carrefour tracks loyalty, churn, and NPS to gauge digital performance
- How AI helps detect hidden issues before they cause customer drop-off
- Why resolving bugs in staging is 1,000x cheaper than in production
- The 3 horizons of revenue optimisation Noibu delivers to ecommerce teams
- How Carrefour uses AI and automation to manage releases, QA, and site health
- Why missing product images can silently tank SEO and conversions
- How Carrefour balances performance across both mobile app and web
95 episodes
ShareManage episode 489476504 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We’re resharing a standout episode of Commerce Innovators! Hosted by Caleb Bryant, GTM Strategy Lead for Salesforce Commerce Cloud, this conversation features Jean-Philippe Blerot, Head of Digital, AI & Ecommerce at Carrefour, and Kailin Noivo, Co-Founder of Noibu.
Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at scale. From avoiding hidden revenue leaks to earning customer trust week after week, it’s a tactical masterclass in digital operations, loyalty, and AI-powered performance.
Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at scale. From avoiding hidden revenue leaks to earning customer trust week after week, it’s a tactical masterclass in digital operations, loyalty, and AI-powered performance.
What You’ll Learn:
- Why trust is the most important KPI in grocery ecommerce and how to earn it weekly
- How Carrefour tracks loyalty, churn, and NPS to gauge digital performance
- How AI helps detect hidden issues before they cause customer drop-off
- Why resolving bugs in staging is 1,000x cheaper than in production
- The 3 horizons of revenue optimisation Noibu delivers to ecommerce teams
- How Carrefour uses AI and automation to manage releases, QA, and site health
- Why missing product images can silently tank SEO and conversions
- How Carrefour balances performance across both mobile app and web
95 episodes
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1 Loyalty Beyond Discounts: Building Emotional Connections That Last with Nate Kennedy 18:21
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Play Later Play Later Lists Like LikedIn this episode, Nate Kennedy, former VP of Global Brand Marketing at Horizon Hobby, joins host Kailin Noivo to dig deep into the future of loyalty programs and what most brands are still getting wrong. Nate shares lessons from two decades in ecommerce, from building Select Blinds into a DTC success story to leading Horizon Hobby’s marketing evolution. He unpacks how discount-heavy programs create unintentional class divides, why emotional and experiential rewards resonate more with Gen Z and millennials, and how brands can design loyalty systems that actually make customers want to stick around. If you’re rethinking your loyalty strategy or looking to deepen emotional connection with your customers, this episode is for you. What You’ll Learn Why tiered loyalty programs often backfire (and how to fix them). How experiential rewards outperform discounts for modern consumers. The “class divide” mistake Horizon Hobby stumbled into and corrected. Why engagement metrics are the true loyalty health check. The future of loyalty in a world of digital wallets and one-tap checkout. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 When Reliability Is Revenue: Building High-Performing Digital Commerce at 35,000 Feet 18:01
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Play Later Play Later Lists Like LikedIn this episode of The Ecommerce Toolbox: Expert Perspectives , Jacob Maloney , former Director of Ecommerce and Digital Products at Frontier Airlines, reveals how to build high-performing digital ecosystems in one of the most unforgiving industries on earth, and in the air. Jacob breaks down how he led digital across all consumer touchpoints, web, mobile, and airport kiosks, where reliability is directly tied to revenue, and conversion is impacted by everything from UI to API latency. He shares how small UX changes drove massive membership gains, why balancing ancillary revenue with customer trust matters, and how to modernise legacy stacks without grounding the business. If you're operating in a high-stakes, heavily regulated industry or simply want to build better under pressure, this episode is for you. What You’ll Learn Why digital reliability directly impacts revenue in aviation How small UX changes delivered over 60% uplift in membership signups How to balance short-term revenue with long-term customer trust What “poor man’s A/B testing” looks like and why it worked How to navigate legacy systems and build resilient and scalable tech To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 Stop the Bleed: Where Ecommerce Sites Lose Revenue (And How to Fix It) with Matthew Lawson 17:26
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Play Later Play Later Lists Like LikedIn this episode, Matthew Lawson , Chief Digital Officer at Ribble Cycles, joins host Kailin Noivo to reveal how the UK’s leading premium DTC cycling brand turned platform performance into a revenue driver. Matthew unpacks how his team rebuilt Ribble’s ecommerce stack without disruption, why speed still wins in high-AOV categories, and where brands are unknowingly leaking revenue through poor site performance and disjointed systems. From stealth upgrades to embedded AI, Matthew shares the playbook behind building a culture of commercial clarity where tech, marketing, and operations move together to drive results. If you’re scaling an ecommerce business and want to stop the silent revenue bleed, this episode is for you. What You’ll Learn Why most ecommerce brands are losing revenue in ways they can’t see How Ribble Cycles scaled site performance without a disruptive replatform Where stealth projects outperform silver bullets How AI is quietly powering faster, more empowered teams Why cross-functional autonomy is key to commercial growth To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 Trailblazing Outdoor Commerce: Amanda Carroo on Innovation & Sustainability at Fjällräven 18:45
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Play Later Play Later Lists Like LikedIn this episode, Amanda Carroo, Global Director of Digital (Americas) at Fjällräven, joins host Kailin Noivo to unpack how the iconic Swedish outdoor brand is modernizing its ecommerce experience without losing sight of its roots. Amanda shares how her team blends heritage with innovation to build omnichannel strategies, regionalized experiences, and white-glove ecommerce journeys that reflect the brand’s commitment to sustainability and repairability. From loyalty programs and CRM upgrades to elevating product storytelling and building cross-functional teams, she offers a clear look at how ecommerce can power long-term value, not just short-term sales. If you’re navigating legacy platforms, scaling digital experience, or trying to connect purpose with performance, this episode is for you. What You’ll Learn How Fjällräven brings its sustainability mission to life through digital channels Why platform evolution starts with team alignment and cross-functional strategy How CRM upgrades and loyalty programs support personalization at scale What white-glove ecommerce looks like for a heritage outdoor brand How ecommerce plays a key role in advancing circularity and long-term value To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 Inside H1 2025: Ecommerce Trends, AI Shifts, and What’s Coming Next 11:37
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Play Later Play Later Lists Like LikedIn this solo episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo breaks down the key trends, challenges, and wins from the first half of 2025. From the quiet rise of AI in internal operations to growing return fatigue and shifting SEO strategies, Kailin shares sharp insights to help ecommerce leaders prepare for what’s ahead. What You’ll Learn How AI is quietly reshaping internal operations in ecommerce Why return fatigue and logistical disruptions are becoming bottom-line issues What consumer demand really looks like heading into H2 Why new projects now demand crystal-clear ROI and CFO alignment How Noibu is evolving from error monitoring to a full revenue-driving platform What ecommerce leaders should watch out for heading into Black Friday To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 2025 Recap: How AI is Powering Ecommerce in 2025 10:09
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Play Later Play Later Lists Like LikedThis isn't just another AI discussion; it's a curated highlight reel of the most practical AI insights from our conversations this year so far on The Ecommerce Toolbox Expert Perspectives. We've compiled game-changing moments from industry leaders who are actually using AI to drive real results in ecommerce. What you'll learn: How to align AI implementation with business objectives, not technology trends Why backend AI applications deliver immediate bottom-line impact The framework for evolving from basic segmentation to AI-powered personalization How to leverage AI for efficiency while maintaining authentic human connections Practical approaches to automating workflows without losing control Why combining AI tools with human expertise creates the most effective results To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 From Monolith to MACH: Inside Harry Rosen’s Digital Rebuild With Tovi Heilbronn 19:10
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Play Later Play Later Lists Like LikedToday, we dive into the hard-won lessons of digital transformation with Tovi Heilbronn, former digital lead at Harry Rosen and Principal Consultant at Uncork Solutions. From fragile monoliths and business-IT friction to a MACH-powered rebuild that reshaped the customer experience, Tovi shares how his team turned a retail crisis into a strategic breakthrough. He breaks down how they secured executive buy-in, rebuilt trust across departments, and launched both a next-gen ecommerce platform and a clienteling app that brought relationship selling into the digital age. If you’re navigating legacy systems, struggling to align business and tech, or trying to scale without drowning in tech debt, this episode is a masterclass in doing it right the first time and maintaining it for the long haul. Tovi also shares why the real value of transformation starts before a single line of code is written, and how upstream strategy can make or break your velocity. What You’ll Learn Why Harry Rosen ditched its monolith for a MACH stack and how they got buy-in How clienteling went digital with the Herringbone app The underestimated ROI of well-managed tech debt How to align IT and business teams during high-stakes transformation What Tovi sees as the next gap in digital consulting To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 How Carrefour Uses AI to Eliminate Revenue Leaks and Build Trust With Jean-Philippe Blerot and Kailin Noivo 45:07
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Play Later Play Later Lists Like LikedWe’re resharing a standout episode of Commerce Innovators! Hosted by Caleb Bryant, GTM Strategy Lead for Salesforce Commerce Cloud, this conversation features Jean-Philippe Blerot, Head of Digital, AI & Ecommerce at Carrefour, and Kailin Noivo, Co-Founder of Noibu. Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at scale. From avoiding hidden revenue leaks to earning customer trust week after week, it’s a tactical masterclass in digital operations, loyalty, and AI-powered performance. What You’ll Learn: Why trust is the most important KPI in grocery ecommerce and how to earn it weekly How Carrefour tracks loyalty, churn, and NPS to gauge digital performance How AI helps detect hidden issues before they cause customer drop-off Why resolving bugs in staging is 1,000x cheaper than in production The 3 horizons of revenue optimisation Noibu delivers to ecommerce teams How Carrefour uses AI and automation to manage releases, QA, and site health Why missing product images can silently tank SEO and conversions How Carrefour balances performance across both mobile app and web To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 The Key Strategy Behind BigCommerce’s B2B Pivot and Composable Transformation, with CEO Travis Hess 32:04
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Play Later Play Later Lists Like LikedToday, we explore the intersection of leadership, product strategy, and platform transformation with Travis Hess, CEO of BigCommerce. As the company navigates a focused shift toward B2B, curated composability, and revenue-first outcomes, Travis unpacks how BigCommerce is redefining its ideal customer profile, integrating key acquisitions, and leading change in a public SaaS environment. He shares the mindset required to execute the high-stakes transformation, why serving everyone is a trap, and how clarity, optionality, and organizational agility power long-term success. Tune in for actionable insights on composable commerce, AI-driven productivity, and what it takes to lead through complexity at scale. This conversation arrives at a pivotal moment: BigCommerce is announcing discussions to expand its commercial partnership with Noibu. The proposed integration would streamline how merchants detect and resolve revenue-impacting issues, enabling faster innovation and frictionless performance monitoring — all without complex contracting or integration delays. What You’ll Learn Why BigCommerce is narrowing focus instead of chasing the full market How to lead complex change in a publicly traded SaaS company What makes B2B ecommerce ripe for disruption The difference between flexibility and chaos in composable commerce How Travis applies lessons from Accenture and agency life to platform leadership Where AI fits into BigCommerce’s internal ops and product strategy To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 The Secret to Replatforming Without Breaking the Brand, with Brit Tucker VP of Product Technology & CX at Society6 24:50
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Play Later Play Later Lists Like LikedToday, we explore the intersection of product, technology, and customer experience with Brit Tucker, VP of Product Technology and CX at Society6. As the brand navigates a bold shift from marketplace to curated retailer, Brit unpacks how Society6 aligned its strategic pivot with a full replatform and redesign all timed ahead of peak season. She shares the mindset required to lead complex digital transformations, why listening to customers matters more than brand messaging, and how a culture of experimentation drives sustainable growth. Tune in for actionable insights on building cross-functional alignment, optimizing tech investments, and scaling ecommerce through real customer understanding. What You’ll Learn Why Society6 rebranded its business model, not just its site The hidden danger of chasing short-term wins in ecommerce How to structure replatforming goals so they don’t become a silver bullet trap Why experimentation isn’t optional and how to scale it cross-functionally How CX, product, and tech can unify under one leadership vision What the rise of creators means for home decor and DTC brands To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 Rebrand or Replatform? Why Doing Both at Once Can Break Your Ecommerce Stack 20:27
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Play Later Play Later Lists Like LikedWhat happens when you rebrand and replatform at the same time? Chaos. Unless you know what you’re doing. In this episode, Corin Mills , Director of Ecommerce and Brand Marketing at MOO, shares how the global print brand scaled smarter by separating transformation timelines, optimizing for conversion with tactile touchpoints like sample packs and smart mail, and building a hybrid tech stack that supports both B2B complexity and self-serve simplicity. If you’re navigating a major brand or tech overhaul, this episode shows how to keep your growth strategy sharp, grounded, and revenue-focused. What You’ll Learn Why rebrands should never be ego-driven and how to rebrand the right way. The hidden risks of combining a rebrand and replatform How MOO gets physical products into customers’ hands through digital flows Why sample packs and smart mail are still conversion gold The challenge of balancing B2B and B2C experiences on one site How MOO applies AI to internal tooling and customer insights (without losing brand voice) To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 From Chaos to Composable: Inside Baerskin's Tactical Rebuild with Gus Fune 20:58
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Play Later Play Later Lists Like LikedToday, we explore the future of ecommerce infrastructure with Gus Fune , Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composable architecture, and built a developer-first culture that enables rapid experimentation. Tune in for practical insights on replacing legacy systems, managing 40+ microservices, and what truly drives innovation in ecommerce. What You’ll Learn How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls) Why developer experience is critical to executing marketing ideas The real cost of failed third-party platforms, and what to do next Why composable systems help prevent total outages How to think about AI for internal tooling vs. frontend optimization Lessons in data alignment between marketing, product, and engineering To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 How PopSockets Scales Profitably Without Sacrificing Creativity, Jack Farrell’s Playbook 19:03
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Play Later Play Later Lists Like LikedIn this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand’s transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC’s mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won’t want to miss this one. What You’ll Learn How to evolve from product-led to lifestyle-led ecommerce Why bottom-line obsession drives smarter growth Lessons from APAC on speed, creators, and live shopping How to use GenAI to scale personalization and performance creative The importance of cost controls in performance marketing Why in-platform ROAS is no longer the north star metric To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 How Topps Built a Global Collectibles Brand Without Losing Customer Trust With Sayed Suhail Gaffar 20:56
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Play Later Play Later Lists Like LikedToday we dive into the future of omnichannel ecommerce with Sayed Suhail Gaffar , VP of Global Ecommerce at Topps Company. Sayed shares how the iconic collectibles brand expanded globally, modernized its customer experience across channels, and why setting customer expectations, and meeting them, is the ultimate driver of loyalty. Tune in for strategies on balancing retail partnerships, ecommerce growth, and digital innovation in a fast-changing market. What You’ll Learn How Topps expanded its brand globally across digital and retail Why omnichannel isn’t about channels, it’s about the customer experience How setting clear customer expectations builds loyalty The critical mistakes brands make when KPIs compete across teams How NFTs still have future utility beyond the hype Why the post-purchase experience matters more than the checkout journey To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
1 How Mejuri Balances Tech Innovation and Business Impact with Rohit Nathany 23:19
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Play Later Play Later Lists Like LikedWe're bringing back one of our favorite conversations — and for good reason: Noibu is a trusted partner of Mejuri. In this episode, we revisit our insightful chat with Rohit Nathany , Chief Product and Technology Officer at Mejuri, the leading fine jewelry brand redefining ecommerce. Rohit dives into how his team transitioned from a custom tech stack to Shopify, launched a loyalty-driven mobile app, and built a high-performing internal tech culture that fuels fast, focused innovation. Whether you missed it the first time or just want a fresh take, tune in for sharp insights on balancing speed, scale, and strategy in modern ecommerce. What You’ll Learn How to replatform without stalling your team or innovation Why internal tech culture matters more than tech stack Rohit’s 30% rule for proactive tech debt management How Mejuri uses data to justify mobile and loyalty investments The logic behind custom vs. out-of-the-box ecommerce features Why speed, flexibility, and scalability must align with customer value To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 What Most Companies Get Wrong About Scaling with AI, Tim van der Horst Explains 19:56
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Play Later Play Later Lists Like LikedExplore how AI and edge computing are transforming industrial innovation with Tim van der Horst , Director of Europe at OnLogic. In this episode, Tim unpacks how OnLogic is redefining B2B hardware by delivering consumer-grade experiences in industrial environments. He shares how the team is scaling efficiently, controlling costs, and pushing the boundaries of what’s possible when AI and edge technologies converge. Tune in for expert insights from the cutting edge of tech and innovation. What You’ll Learn: Why edge computing is critical to AI scalability and what it means How OnLogic is enabling smart, local decision-making for industrial applications The biggest challenges and opportunities in scaling ecommerce across Europe Why cloud costs are ballooning and how edge computing helps control them Real-world AI use cases: vision systems, predictive maintenance, and more Tim’s take on where AI makes the biggest business impact today To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 From Boutique to Browser: Ewoud Frielink on Scaling Personal Touch with Tech 16:58
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Play Later Play Later Lists Like LikedToday we explore the future of personalization in ecommerce with Ewoud Frielink, CTO of Omoda. As a leading Dutch fashion retailer, Omoda is pushing the boundaries of AI-driven experiences. Ewoud shares how the company launched its AI stylist, refined its omnichannel approach, and harnessed generative AI to bring boutique-style service to scale. Tune in for expert insights from the forefront of fashion and technology. What You’ll Learn: Why personalization is Omoda’s core differentiator and how they’re scaling it with AI How to launch an AI stylist customers actually want to use Ways Omoda is using generative AI to improve product data and customer experience Why traditional chatbots fail and how LLMs are changing the game How to shift from “search-and-scroll” to predictive, personalized shopping What Omoda is experimenting with next: AI-generated imagery and lean-back content To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 H&M’s Game-Changing Approach to Brand, Tech & Customer Experience with Jenn Volk 18:47
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Play Later Play Later Lists Like LikedWelcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world’s most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M’s 2024 website relaunch, crafting seamless omnichannel experiences, and why today’s ecommerce strategy demands more brand storytelling than ever before. What You’ll Learn: How H&M blended digital storytelling with ecommerce conversion in their 2024 site relaunch Why product detail pages (PDPs) are now the first brand touchpoint, and how to optimize them The omnichannel mindset: How H&M integrates in-person events with shoppable online experiences How to align loyalty programs and measurement to boost cross-channel engagement Why customer journeys are unpredictable, and how H&M stays agile in response How influencer marketing is being embedded directly into the ecommerce experience The key metric Jen’s team uses to evaluate digital success in 2025 To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 How Camper is Redefining A New Era of Customer Engagement with Alan Ferrero 14:16
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Play Later Play Later Lists Like LikedWelcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero , Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values. Alan shares insights on: His career journey from venture capital to digital retail leadership How Camper is blending technology with tradition The role of AI in personalization, design, and sustainability Why The Walking Society is more than just a loyalty program The challenges and strategies of scaling ecommerce across 40+ countries To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 How Tractor Supply is Driving Ecommerce Growth with Rick Lockton, VP of Ecommerce at Tractor Supply 18:36
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Play Later Play Later Lists Like LikedWelcome to the 76th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Rick Lockton , VP of Ecommerce at Tractor Supply, for an in-depth discussion on how the company is innovating in digital retail while maintaining its strong physical store presence. Rick shares insights into his career journey from Walmart to Tractor Supply, the evolution of ecommerce in retail, and the strategic balance between digital experiences and in-store service. He also dives into AI adoption, customer-centric strategies, and the unique challenges of serving a specialized customer base. What You’ll Learn: The evolution of digital retail at Walmart, Ashley Furniture, and Tractor Supply How Tractor Supply blends digital and in-store experiences Why 80% of ecommerce sales are picked up in-store The role of AI and automation in ecommerce Lessons from testing new digital strategies before scaling To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Why Human Connection Beats AI with Jared Kugel, Founder of Tire Agent 19:47
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Play Later Play Later Lists Like LikedWelcome to the 75th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jared Kugel , founder and CEO of Tire Agent, for an in-depth discussion on how he’s transforming the tire industry through ecommerce, his journey from growing up in a family-run tire business to founding Tire Agent, a direct-to-consumer brand that prioritizes customer education, trust, and a seamless purchasing experience. Jared discusses actionable insights on how Tire Agent balances profitability, personalization, and customer loyalty in an industry known for infrequent purchases. Jared shares insights on: Building a customer-centric business in a traditionally brick-and-mortar industry The importance of trust, education, and referrals in driving repeat purchases How Tire Agent balances profitability with exceptional customer service Key trends and opportunities in lagging ecommerce categories To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 How to Scale Ecommerce in a Crowded & Ever-Changing Market with Jacky Lambert 18:29
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Play Later Play Later Lists Like LikedWelcome to the 74th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jacky Lambert , Director of Ecommerce at YourSurprise, for an in-depth discussion on ecommerce growth strategies, evolving market landscapes, and the role of AI in scaling businesses. Jacky discusses actionable insights on adapting to new digital channels, building agile teams, and leveraging marketing automation to drive sustainable expansion across multiple markets. Episode Highlights The biggest shifts in ecommerce over the last decade. How new digital channels impact customer acquisition and competition. The Role of Team Agility and Structured Testing in ecommerce Success. Navigating seasonality and localization in 27+ countries. The role of AI in improving automation, personalization, and operational efficiency To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 AI & Mobile-First Design Are Disrupting Retail – Here’s Why, with Sienne Veit 21:20
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Play Later Play Later Lists Like LikedWelcome to the 73rd episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Sienne Veit, Founder & Chief Product Officer of Invisible Stuff, for an in-depth discussion on her expertise on mobile-first design, AI's transformative role in retail, and the future of product management. Sienne Veit discusses actionable strategies on how to optimize customer journeys, go beyond traditional metrics, and embrace AI for both front-end and back-end retail innovation. Episode Highlights: Why starting with mobile-first design is essential (and what brands often get wrong. The limitations of conversion rates and what metrics matter. How AI is redefining both customer experiences and backend operations in retail. The future of product management in an AI-driven world. Balancing automation with human creativity in retail product development. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Ecommerce Expert Anna Westerholm: Tech Strategy in Personalized Commerce 15:51
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Play Later Play Later Lists Like LikedWelcome to the 72nd episode of Ecommerce Toolbox: Expert Perspectives eTail series! This time, host Kailin Noivo sits down with Anna Westerholm , Chief Experience Officer at Artifact Uprising, for an in-depth discussion on the evolving landscape of ecommerce, her decade-long journey at Artifact Uprising, how they’ve scaled personalized product experiences, optimized supply chain operations and maintained resilience in uncertain times, customer experience, and operational agility. Anna discusses actionable insights on leveraging real-time data for decision-making and ensuring customer loyalty remains the cornerstone of growth. Episode Highlights: The power of customer loyalty in uncertain times Scaling personalized product experiences without losing quality How Artifact Uprising balances supply chain complexities The role of real-time data in decision-making Key ecommerce trends for 2025 and beyond To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Ecommerce Expert Ron Ijack: Technology, Retail Evolution, and Navigating the SaaS Landscape 21:43
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Play Later Play Later Lists Like LikedWelcome to the 71st episode of Ecommerce Toolbox: Expert Perspectives eTail Series! This time, host Kailin Noivo sits down with Ron Ijack, CTO at Knix, for an in-depth discussion on the evolving role of technology in retail, his experiences leading tech at major brands like Canada Goose, Roots, and Knix, the shift from custom-built systems to SaaS solutions, and how businesses can better integrate technology to drive efficiency and sales. Ron discusses actionable insights on balancing innovation, reducing tech bloat, and making technology a true business enabler rather than a distraction. Episode Highlights: Why technology should be an enabler, not a centerpiece, in retail strategy. The shift from custom software to SaaS and how to find the right balance. The importance of data integration for omnichannel success. Overcoming ‘SaaS shiny object syndrome’ and focusing on execution. Building for flexibility to adapt to future tech trends. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Ecommerce Expert Lena Moriarty: Navigating AI and Personalization at eTail 14:46
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Play Later Play Later Lists Like LikedWelcome to the 70th episode of Ecommerce Toolbox: Expert Perspectives eTail Series! Host Kailin Noivo sits down with Lena Moriarty, Head of Marketing at eTail, to explore how retailers are transforming theory into practice in 2025. From AI implementation to personalized customer experiences, discover how leading brands are moving beyond buzzwords to drive meaningful growth through technology innovation. As North America's premier ecommerce event for over 25 years, eTail brings together retail innovators and technology leaders to shape the future of digital retail. Their upcoming Palm Springs 2025 event features 300+ speakers across 21 customizable tracks—from AI implementation to social commerce—delivering actionable insights and innovative strategies for the evolving retail landscape. Key highlights: From AI theory to practice: How retailers are partnering with tech innovators for real results Why customer experience rivals conversion as 'king' in 2025 Social commerce strategies: TikTok, YouTube Shorts, and influencer marketing evolution Balancing acquisition and retention with data-driven content Creating seamless customer journeys in today's digital landscape To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Ecommerce Expert David Cost: Driving Business Success Through Omnichannel Innovation 15:44
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Play Later Play Later Lists Like LikedWelcome to the 69th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with David Cost , Chief Digital Officer at Rainbow Shops, for an in-depth discussion on how omnichannel strategies drive business growth. From leveraging ship-to-store programs to optimizing mobile app engagement, David discusses actionable strategies to help businesses navigate the evolving landscape of retail. Learn how to balance digital innovation with traditional retail fundamentals for sustainable success. Episode Highlights: Leveraging ship-to-store programs to reduce costs and increase customer satisfaction. Understanding why physical stores remain critical, even in a digital-first world. Partnering with technology giants like Google to enhance online search capabilities. Simplifying the checkout process for better conversions. Tackling marketing attribution challenges with app-based loyalty programs. Using mobile apps to drive higher average order values and customer engagement. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Navigating Digital Transformation for Business Growth with Alexandria Sims, VP of Transformation at Sleep Country 21:18
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Play Later Play Later Lists Like LikedWelcome to the 68th episode of Ecommerce Toolbox: Expert Perspectives - this time, host Kailin Noivo sits down with Alexandria Sims, Vice President of Transformation at Sleep Country, for an in-depth discussion on how digital transformation drives business growth. From aligning technology investments with strategic goals to maintaining stability amidst innovation, Alex discusses actionable strategies to help businesses navigate the complexities of transformation. Learn strategies for connecting digital transformation initiatives to achieve tangible business outcomes. Episode Highlights: Defining success in transformation initiatives with measurable growth metrics. Aligning technology investments with business priorities to avoid chasing trends. Balancing stability and innovation to ensure a seamless customer experience. Fostering collaboration across teams to break silos and drive progress. Leveraging AI and other technologies to improve accessibility, security, and operational efficiency. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Ecommerce Expert Breanna Fowler: Driving Change with Data Strategies and AI Personalization 22:14
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Play Later Play Later Lists Like LikedWelcome to the 67th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Breanna Fowler, Head of Global Online Experience at Dell, for an in-depth discussion on her fascinating career journey and the challenges of unifying Ecommerce across 32 countries. Breanna discusses actionable insights on using data to optimize customer experiences, the role of AI in personalization, and the challenges of navigating cultural differences in global markets. Learn strategies for driving customer satisfaction, transforming digital platforms, and staying ahead in the evolving Ecommerce landscape. Episode Highlights: Her diverse career journey, which spans higher education, fashion, hospitality, and technology, has culminated in her pivotal role at Dell. The challenges of unifying Dell’s ecommerce platforms include balancing global consistency with local differences across 32 countries. How Dell uses data to create customer-focused online experiences, moving from being “data-driven” to “data-informed.” The critical role of AI in enhancing personalization and optimizing customer journeys. A successful project that transformed Dell’s homepage, leading to improved conversions and customer satisfaction. Trends shaping the future of Ecommerce including the Streamlining of technology and a focus on accessibility and efficiency. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives
1 Ecommerce Expert Andrew Burton: Flexibility, Innovation, and the Future of Composable Commerce 24:12
24:12 Play Later Play Later Lists Like Liked24:12
Play Later Play Later Lists Like Liked\Welcome to the 66th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Andrew Burton , the new CEO of commercetools, for an in-depth discussion about his transition into leadership, his career so far, the evolution of composable commerce, and the future of the Ecommerce landscape. Andrew shares insights into commercetools commitment to providing flexibility, transparency, and innovation for brands aiming to deliver world-class customer experiences, from the importance of milliseconds in performance to the strategic prioritization of roadmaps. Episode Highlights: The transition from legacy systems to composable commerce and why flexibility is critical. Insights into commercetools roadmap prioritization and the importance of alignment with customer needs. How composability enables brands to innovate without compromise and provides choice and transparency. Real-world examples of overcoming Ecommerce challenges, from performance optimization to reducing complexity. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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