From Chaos to Composable: Inside Baerskin's Tactical Rebuild with Gus Fune

The Ecommerce Toolbox: Expert Perspectives

#Tech #MBA #Business #Kailin Noivo / Filip Slatinac #ECommerce #Website Growth #E-commerce Experts #Somalia #Technology #Ecommerce Platform #Ecommerce Solutions #Ecommerce Tools

27:29

Gary Sinise is an award winning actor, on the stage, TV and big screen. He is best known for playing Lieutenant Dan in Forrest Gump. Inspired by this role and his family members, Gary is now the head of the Gary Sinise Foundation, which offers support for service members who need help with mental wellness, trauma, physical recovery, and loss. He Also plays concerts worldwide for our nation’s defenders and their families, boosting morale and offering gratitude for their sacrifices as part of the Lt. Dan Band. Jay and Gary discuss the changing needs of American service members and their families, the many services the Gary Sinise Foundation provides, how Gary’s work helped him through personal loss and much more. Today's episode was produced by Tani Levitt and Mijon Zulu. To check out more episodes or to learn more about the show, you can visit our website Allaboutchangepodcast.com. If you like our show, spread the word, tell a friend or family member, or leave us a review on your favorite podcasting app. We really appreciate it. All About Change is produced by the Ruderman Family Foundation. Episode Chapters (0:00) intro (1:11) Veterans’ changing needs over the past half century (7:57) Veterans’ appreciation of Gary’s portrayal of Lt. Dan (10:25) By helping others, we step out of ourselves (11:46) The Lt. Dan Band (15:29) How the death of Gary’s son Mac impacts his activism (17:33) Bringing services to American heroes wherever they are (19:45) Accurate portrayals of veterans in film and TV (20:58) How can people get involved with the Gary Sinise foundation (24:24) Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at ⁠⁠www.jayruderman.com⁠⁠ .…

26 days ago 20:58

MP3•Episode home

How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls)
Why developer experience is critical to executing marketing ideas
The real cost of failed third-party platforms, and what to do next
Why composable systems help prevent total outages
How to think about AI for internal tooling vs. frontend optimization
Lessons in data alignment between marketing, product, and engineering

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform
The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

87 episodes

From Chaos to Composable: Inside Baerskin's Tactical Rebuild with Gus Fune

The Ecommerce Toolbox: Expert Perspectives

published 26 days ago

MP3•Episode home

How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls)
Why developer experience is critical to executing marketing ideas
The real cost of failed third-party platforms, and what to do next
Why composable systems help prevent total outages
How to think about AI for internal tooling vs. frontend optimization
Lessons in data alignment between marketing, product, and engineering

87 episodes

#Tech #MBA #Business #Kailin Noivo / Filip Slatinac #ECommerce #Website Growth #E-commerce Experts #Somalia #Technology #Ecommerce Platform #Ecommerce Solutions #Ecommerce Tools

All episodes

1
The Key Strategy Behind BigCommerce’s B2B Pivot and Composable Transformation, with CEO Travis Hess 32:04

5 days ago32:04

32:04

Today, we explore the intersection of leadership, product strategy, and platform transformation with Travis Hess, CEO of BigCommerce. As the company navigates a focused shift toward B2B, curated composability, and revenue-first outcomes, Travis unpacks how BigCommerce is redefining its ideal customer profile, integrating key acquisitions, and leading change in a public SaaS environment. He shares the mindset required to execute the high-stakes transformation, why serving everyone is a trap, and how clarity, optionality, and organizational agility power long-term success. Tune in for actionable insights on composable commerce, AI-driven productivity, and what it takes to lead through complexity at scale. This conversation arrives at a pivotal moment: BigCommerce is announcing discussions to expand its commercial partnership with Noibu. The proposed integration would streamline how merchants detect and resolve revenue-impacting issues, enabling faster innovation and frictionless performance monitoring — all without complex contracting or integration delays. What You’ll Learn Why BigCommerce is narrowing focus instead of chasing the full market How to lead complex change in a publicly traded SaaS company What makes B2B ecommerce ripe for disruption The difference between flexibility and chaos in composable commerce How Travis applies lessons from Accenture and agency life to platform leadership Where AI fits into BigCommerce’s internal ops and product strategy To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
The Secret to Replatforming Without Breaking the Brand, with Brit Tucker VP of Product Technology & CX at Society6 24:50

12 days ago24:50

24:50

Today, we explore the intersection of product, technology, and customer experience with Brit Tucker, VP of Product Technology and CX at Society6. As the brand navigates a bold shift from marketplace to curated retailer, Brit unpacks how Society6 aligned its strategic pivot with a full replatform and redesign all timed ahead of peak season. She shares the mindset required to lead complex digital transformations, why listening to customers matters more than brand messaging, and how a culture of experimentation drives sustainable growth. Tune in for actionable insights on building cross-functional alignment, optimizing tech investments, and scaling ecommerce through real customer understanding. What You’ll Learn Why Society6 rebranded its business model, not just its site The hidden danger of chasing short-term wins in ecommerce How to structure replatforming goals so they don’t become a silver bullet trap Why experimentation isn’t optional and how to scale it cross-functionally How CX, product, and tech can unify under one leadership vision What the rise of creators means for home decor and DTC brands To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
Rebrand or Replatform? Why Doing Both at Once Can Break Your Ecommerce Stack 20:27

19 days ago20:27

20:27

What happens when you rebrand and replatform at the same time? Chaos. Unless you know what you’re doing. In this episode, Corin Mills , Director of Ecommerce and Brand Marketing at MOO, shares how the global print brand scaled smarter by separating transformation timelines, optimizing for conversion with tactile touchpoints like sample packs and smart mail, and building a hybrid tech stack that supports both B2B complexity and self-serve simplicity. If you’re navigating a major brand or tech overhaul, this episode shows how to keep your growth strategy sharp, grounded, and revenue-focused. What You’ll Learn Why rebrands should never be ego-driven and how to rebrand the right way. The hidden risks of combining a rebrand and replatform How MOO gets physical products into customers’ hands through digital flows Why sample packs and smart mail are still conversion gold The challenge of balancing B2B and B2C experiences on one site How MOO applies AI to internal tooling and customer insights (without losing brand voice) To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
From Chaos to Composable: Inside Baerskin's Tactical Rebuild with Gus Fune 20:58

26 days ago20:58

20:58

Today, we explore the future of ecommerce infrastructure with Gus Fune , Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composable architecture, and built a developer-first culture that enables rapid experimentation. Tune in for practical insights on replacing legacy systems, managing 40+ microservices, and what truly drives innovation in ecommerce. What You’ll Learn How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls) Why developer experience is critical to executing marketing ideas The real cost of failed third-party platforms, and what to do next Why composable systems help prevent total outages How to think about AI for internal tooling vs. frontend optimization Lessons in data alignment between marketing, product, and engineering To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
How PopSockets Scales Profitably Without Sacrificing Creativity, Jack Farrell’s Playbook 19:03

5 weeks ago19:03

19:03

In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand’s transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC’s mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won’t want to miss this one. What You’ll Learn How to evolve from product-led to lifestyle-led ecommerce Why bottom-line obsession drives smarter growth Lessons from APAC on speed, creators, and live shopping How to use GenAI to scale personalization and performance creative The importance of cost controls in performance marketing Why in-platform ROAS is no longer the north star metric To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
How Topps Built a Global Collectibles Brand Without Losing Customer Trust With Sayed Suhail Gaffar 20:56

6 weeks ago20:56

20:56

Today we dive into the future of omnichannel ecommerce with Sayed Suhail Gaffar , VP of Global Ecommerce at Topps Company. Sayed shares how the iconic collectibles brand expanded globally, modernized its customer experience across channels, and why setting customer expectations, and meeting them, is the ultimate driver of loyalty. Tune in for strategies on balancing retail partnerships, ecommerce growth, and digital innovation in a fast-changing market. What You’ll Learn How Topps expanded its brand globally across digital and retail Why omnichannel isn’t about channels, it’s about the customer experience How setting clear customer expectations builds loyalty The critical mistakes brands make when KPIs compete across teams How NFTs still have future utility beyond the hype Why the post-purchase experience matters more than the checkout journey To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
How Mejuri Balances Tech Innovation and Business Impact with Rohit Nathany 23:19

7 weeks ago23:19

23:19

We're bringing back one of our favorite conversations — and for good reason: Noibu is a trusted partner of Mejuri. In this episode, we revisit our insightful chat with Rohit Nathany , Chief Product and Technology Officer at Mejuri, the leading fine jewelry brand redefining ecommerce. Rohit dives into how his team transitioned from a custom tech stack to Shopify, launched a loyalty-driven mobile app, and built a high-performing internal tech culture that fuels fast, focused innovation. Whether you missed it the first time or just want a fresh take, tune in for sharp insights on balancing speed, scale, and strategy in modern ecommerce. What You’ll Learn How to replatform without stalling your team or innovation Why internal tech culture matters more than tech stack Rohit’s 30% rule for proactive tech debt management How Mejuri uses data to justify mobile and loyalty investments The logic behind custom vs. out-of-the-box ecommerce features Why speed, flexibility, and scalability must align with customer value To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
What Most Companies Get Wrong About Scaling with AI, Tim van der Horst Explains 19:56

8 weeks ago19:56

19:56

Explore how AI and edge computing are transforming industrial innovation with Tim van der Horst , Director of Europe at OnLogic. In this episode, Tim unpacks how OnLogic is redefining B2B hardware by delivering consumer-grade experiences in industrial environments. He shares how the team is scaling efficiently, controlling costs, and pushing the boundaries of what’s possible when AI and edge technologies converge. Tune in for expert insights from the cutting edge of tech and innovation. What You’ll Learn: Why edge computing is critical to AI scalability and what it means How OnLogic is enabling smart, local decision-making for industrial applications The biggest challenges and opportunities in scaling ecommerce across Europe Why cloud costs are ballooning and how edge computing helps control them Real-world AI use cases: vision systems, predictive maintenance, and more Tim’s take on where AI makes the biggest business impact today To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
From Boutique to Browser: Ewoud Frielink on Scaling Personal Touch with Tech 16:58

9 weeks ago16:58

16:58

Today we explore the future of personalization in ecommerce with Ewoud Frielink, CTO of Omoda. As a leading Dutch fashion retailer, Omoda is pushing the boundaries of AI-driven experiences. Ewoud shares how the company launched its AI stylist, refined its omnichannel approach, and harnessed generative AI to bring boutique-style service to scale. Tune in for expert insights from the forefront of fashion and technology. What You’ll Learn: Why personalization is Omoda’s core differentiator and how they’re scaling it with AI How to launch an AI stylist customers actually want to use Ways Omoda is using generative AI to improve product data and customer experience Why traditional chatbots fail and how LLMs are changing the game How to shift from “search-and-scroll” to predictive, personalized shopping What Omoda is experimenting with next: AI-generated imagery and lean-back content To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
H&M’s Game-Changing Approach to Brand, Tech & Customer Experience with Jenn Volk 18:47

10 weeks ago18:47

18:47

Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world’s most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M’s 2024 website relaunch, crafting seamless omnichannel experiences, and why today’s ecommerce strategy demands more brand storytelling than ever before. What You’ll Learn: How H&M blended digital storytelling with ecommerce conversion in their 2024 site relaunch Why product detail pages (PDPs) are now the first brand touchpoint, and how to optimize them The omnichannel mindset: How H&M integrates in-person events with shoppable online experiences How to align loyalty programs and measurement to boost cross-channel engagement Why customer journeys are unpredictable, and how H&M stays agile in response How influencer marketing is being embedded directly into the ecommerce experience The key metric Jen’s team uses to evaluate digital success in 2025 To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
How Camper is Redefining A New Era of Customer Engagement with Alan Ferrero 14:16

11 weeks ago14:16

14:16

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero , Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values. Alan shares insights on: His career journey from venture capital to digital retail leadership How Camper is blending technology with tradition The role of AI in personalization, design, and sustainability Why The Walking Society is more than just a loyalty program The challenges and strategies of scaling ecommerce across 40+ countries To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
How Tractor Supply is Driving Ecommerce Growth with Rick Lockton, VP of Ecommerce at Tractor Supply 18:36

12 weeks ago18:36

18:36

Welcome to the 76th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Rick Lockton , VP of Ecommerce at Tractor Supply, for an in-depth discussion on how the company is innovating in digital retail while maintaining its strong physical store presence. Rick shares insights into his career journey from Walmart to Tractor Supply, the evolution of ecommerce in retail, and the strategic balance between digital experiences and in-store service. He also dives into AI adoption, customer-centric strategies, and the unique challenges of serving a specialized customer base. What You’ll Learn: The evolution of digital retail at Walmart, Ashley Furniture, and Tractor Supply How Tractor Supply blends digital and in-store experiences Why 80% of ecommerce sales are picked up in-store The role of AI and automation in ecommerce Lessons from testing new digital strategies before scaling To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
Why Human Connection Beats AI with Jared Kugel, Founder of Tire Agent 19:47

13 weeks ago19:47

19:47

Welcome to the 75th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jared Kugel , founder and CEO of Tire Agent, for an in-depth discussion on how he’s transforming the tire industry through ecommerce, his journey from growing up in a family-run tire business to founding Tire Agent, a direct-to-consumer brand that prioritizes customer education, trust, and a seamless purchasing experience. Jared discusses actionable insights on how Tire Agent balances profitability, personalization, and customer loyalty in an industry known for infrequent purchases. Jared shares insights on: Building a customer-centric business in a traditionally brick-and-mortar industry The importance of trust, education, and referrals in driving repeat purchases How Tire Agent balances profitability with exceptional customer service Key trends and opportunities in lagging ecommerce categories To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
How to Scale Ecommerce in a Crowded & Ever-Changing Market with Jacky Lambert 18:29

14 weeks ago18:29

18:29

Welcome to the 74th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jacky Lambert , Director of Ecommerce at YourSurprise, for an in-depth discussion on ecommerce growth strategies, evolving market landscapes, and the role of AI in scaling businesses. Jacky discusses actionable insights on adapting to new digital channels, building agile teams, and leveraging marketing automation to drive sustainable expansion across multiple markets. Episode Highlights The biggest shifts in ecommerce over the last decade. How new digital channels impact customer acquisition and competition. The Role of Team Agility and Structured Testing in ecommerce Success. Navigating seasonality and localization in 27+ countries. The role of AI in improving automation, personalization, and operational efficiency To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…

1
AI & Mobile-First Design Are Disrupting Retail – Here’s Why, with Sienne Veit 21:20

15 weeks ago21:20