Season 3 of the smash hit FX/Hulu show “The Bear” roared to life just days ago, but Will Poulter (the actor who plays fan-favorite Luca) and 2014 F&W Best New Chef Dave Beran had been prepping for weeks. Poulter — like his co-star Jeremy Allen White — staged with Beran at his Santa Monica restaurant Pasjoli to learn how to accurately portray a professional chef onscreen. The lessons went so well, Beran says he’d hire Poulter as a cook — even despite a messy mishap with a pastry bag. The two dished all about getting kitchen culture right on and offscreen, what it takes to be at the top of your craft, and the pure magic of a great restaurant service. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Welcome to the 75th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jared Kugel, founder and CEO of Tire Agent, for an in-depth discussion on how he’s transforming the tire industry through ecommerce, his journey from growing up in a family-run tire business to founding Tire Agent, a direct-to-consumer brand that prioritizes customer education, trust, and a seamless purchasing experience. Jared discusses actionable insights on how Tire Agent balances profitability, personalization, and customer loyalty in an industry known for infrequent purchases.
Jared shares insights on:
Building a customer-centric business in a traditionally brick-and-mortar industry
The importance of trust, education, and referrals in driving repeat purchases
How Tire Agent balances profitability with exceptional customer service
Key trends and opportunities in lagging ecommerce categories
To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
Welcome to the 75th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jared Kugel, founder and CEO of Tire Agent, for an in-depth discussion on how he’s transforming the tire industry through ecommerce, his journey from growing up in a family-run tire business to founding Tire Agent, a direct-to-consumer brand that prioritizes customer education, trust, and a seamless purchasing experience. Jared discusses actionable insights on how Tire Agent balances profitability, personalization, and customer loyalty in an industry known for infrequent purchases.
Jared shares insights on:
Building a customer-centric business in a traditionally brick-and-mortar industry
The importance of trust, education, and referrals in driving repeat purchases
How Tire Agent balances profitability with exceptional customer service
Key trends and opportunities in lagging ecommerce categories
To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
Today, we explore the intersection of leadership, product strategy, and platform transformation with Travis Hess, CEO of BigCommerce. As the company navigates a focused shift toward B2B, curated composability, and revenue-first outcomes, Travis unpacks how BigCommerce is redefining its ideal customer profile, integrating key acquisitions, and leading change in a public SaaS environment. He shares the mindset required to execute the high-stakes transformation, why serving everyone is a trap, and how clarity, optionality, and organizational agility power long-term success. Tune in for actionable insights on composable commerce, AI-driven productivity, and what it takes to lead through complexity at scale. This conversation arrives at a pivotal moment: BigCommerce is announcing discussions to expand its commercial partnership with Noibu. The proposed integration would streamline how merchants detect and resolve revenue-impacting issues, enabling faster innovation and frictionless performance monitoring — all without complex contracting or integration delays. What You’ll Learn Why BigCommerce is narrowing focus instead of chasing the full market How to lead complex change in a publicly traded SaaS company What makes B2B ecommerce ripe for disruption The difference between flexibility and chaos in composable commerce How Travis applies lessons from Accenture and agency life to platform leadership Where AI fits into BigCommerce’s internal ops and product strategy To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Today, we explore the intersection of product, technology, and customer experience with Brit Tucker, VP of Product Technology and CX at Society6. As the brand navigates a bold shift from marketplace to curated retailer, Brit unpacks how Society6 aligned its strategic pivot with a full replatform and redesign all timed ahead of peak season. She shares the mindset required to lead complex digital transformations, why listening to customers matters more than brand messaging, and how a culture of experimentation drives sustainable growth. Tune in for actionable insights on building cross-functional alignment, optimizing tech investments, and scaling ecommerce through real customer understanding. What You’ll Learn Why Society6 rebranded its business model, not just its site The hidden danger of chasing short-term wins in ecommerce How to structure replatforming goals so they don’t become a silver bullet trap Why experimentation isn’t optional and how to scale it cross-functionally How CX, product, and tech can unify under one leadership vision What the rise of creators means for home decor and DTC brands To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
What happens when you rebrand and replatform at the same time? Chaos. Unless you know what you’re doing. In this episode, Corin Mills , Director of Ecommerce and Brand Marketing at MOO, shares how the global print brand scaled smarter by separating transformation timelines, optimizing for conversion with tactile touchpoints like sample packs and smart mail, and building a hybrid tech stack that supports both B2B complexity and self-serve simplicity. If you’re navigating a major brand or tech overhaul, this episode shows how to keep your growth strategy sharp, grounded, and revenue-focused. What You’ll Learn Why rebrands should never be ego-driven and how to rebrand the right way. The hidden risks of combining a rebrand and replatform How MOO gets physical products into customers’ hands through digital flows Why sample packs and smart mail are still conversion gold The challenge of balancing B2B and B2C experiences on one site How MOO applies AI to internal tooling and customer insights (without losing brand voice) To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Today, we explore the future of ecommerce infrastructure with Gus Fune , Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composable architecture, and built a developer-first culture that enables rapid experimentation. Tune in for practical insights on replacing legacy systems, managing 40+ microservices, and what truly drives innovation in ecommerce. What You’ll Learn How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls) Why developer experience is critical to executing marketing ideas The real cost of failed third-party platforms, and what to do next Why composable systems help prevent total outages How to think about AI for internal tooling vs. frontend optimization Lessons in data alignment between marketing, product, and engineering To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand’s transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC’s mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won’t want to miss this one. What You’ll Learn How to evolve from product-led to lifestyle-led ecommerce Why bottom-line obsession drives smarter growth Lessons from APAC on speed, creators, and live shopping How to use GenAI to scale personalization and performance creative The importance of cost controls in performance marketing Why in-platform ROAS is no longer the north star metric To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Today we dive into the future of omnichannel ecommerce with Sayed Suhail Gaffar , VP of Global Ecommerce at Topps Company. Sayed shares how the iconic collectibles brand expanded globally, modernized its customer experience across channels, and why setting customer expectations, and meeting them, is the ultimate driver of loyalty. Tune in for strategies on balancing retail partnerships, ecommerce growth, and digital innovation in a fast-changing market. What You’ll Learn How Topps expanded its brand globally across digital and retail Why omnichannel isn’t about channels, it’s about the customer experience How setting clear customer expectations builds loyalty The critical mistakes brands make when KPIs compete across teams How NFTs still have future utility beyond the hype Why the post-purchase experience matters more than the checkout journey To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
We're bringing back one of our favorite conversations — and for good reason: Noibu is a trusted partner of Mejuri. In this episode, we revisit our insightful chat with Rohit Nathany , Chief Product and Technology Officer at Mejuri, the leading fine jewelry brand redefining ecommerce. Rohit dives into how his team transitioned from a custom tech stack to Shopify, launched a loyalty-driven mobile app, and built a high-performing internal tech culture that fuels fast, focused innovation. Whether you missed it the first time or just want a fresh take, tune in for sharp insights on balancing speed, scale, and strategy in modern ecommerce. What You’ll Learn How to replatform without stalling your team or innovation Why internal tech culture matters more than tech stack Rohit’s 30% rule for proactive tech debt management How Mejuri uses data to justify mobile and loyalty investments The logic behind custom vs. out-of-the-box ecommerce features Why speed, flexibility, and scalability must align with customer value To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Explore how AI and edge computing are transforming industrial innovation with Tim van der Horst , Director of Europe at OnLogic. In this episode, Tim unpacks how OnLogic is redefining B2B hardware by delivering consumer-grade experiences in industrial environments. He shares how the team is scaling efficiently, controlling costs, and pushing the boundaries of what’s possible when AI and edge technologies converge. Tune in for expert insights from the cutting edge of tech and innovation. What You’ll Learn: Why edge computing is critical to AI scalability and what it means How OnLogic is enabling smart, local decision-making for industrial applications The biggest challenges and opportunities in scaling ecommerce across Europe Why cloud costs are ballooning and how edge computing helps control them Real-world AI use cases: vision systems, predictive maintenance, and more Tim’s take on where AI makes the biggest business impact today To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Today we explore the future of personalization in ecommerce with Ewoud Frielink, CTO of Omoda. As a leading Dutch fashion retailer, Omoda is pushing the boundaries of AI-driven experiences. Ewoud shares how the company launched its AI stylist, refined its omnichannel approach, and harnessed generative AI to bring boutique-style service to scale. Tune in for expert insights from the forefront of fashion and technology. What You’ll Learn: Why personalization is Omoda’s core differentiator and how they’re scaling it with AI How to launch an AI stylist customers actually want to use Ways Omoda is using generative AI to improve product data and customer experience Why traditional chatbots fail and how LLMs are changing the game How to shift from “search-and-scroll” to predictive, personalized shopping What Omoda is experimenting with next: AI-generated imagery and lean-back content To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world’s most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M’s 2024 website relaunch, crafting seamless omnichannel experiences, and why today’s ecommerce strategy demands more brand storytelling than ever before. What You’ll Learn: How H&M blended digital storytelling with ecommerce conversion in their 2024 site relaunch Why product detail pages (PDPs) are now the first brand touchpoint, and how to optimize them The omnichannel mindset: How H&M integrates in-person events with shoppable online experiences How to align loyalty programs and measurement to boost cross-channel engagement Why customer journeys are unpredictable, and how H&M stays agile in response How influencer marketing is being embedded directly into the ecommerce experience The key metric Jen’s team uses to evaluate digital success in 2025 To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero , Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values. Alan shares insights on: His career journey from venture capital to digital retail leadership How Camper is blending technology with tradition The role of AI in personalization, design, and sustainability Why The Walking Society is more than just a loyalty program The challenges and strategies of scaling ecommerce across 40+ countries To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 76th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Rick Lockton , VP of Ecommerce at Tractor Supply, for an in-depth discussion on how the company is innovating in digital retail while maintaining its strong physical store presence. Rick shares insights into his career journey from Walmart to Tractor Supply, the evolution of ecommerce in retail, and the strategic balance between digital experiences and in-store service. He also dives into AI adoption, customer-centric strategies, and the unique challenges of serving a specialized customer base. What You’ll Learn: The evolution of digital retail at Walmart, Ashley Furniture, and Tractor Supply How Tractor Supply blends digital and in-store experiences Why 80% of ecommerce sales are picked up in-store The role of AI and automation in ecommerce Lessons from testing new digital strategies before scaling To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 75th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jared Kugel , founder and CEO of Tire Agent, for an in-depth discussion on how he’s transforming the tire industry through ecommerce, his journey from growing up in a family-run tire business to founding Tire Agent, a direct-to-consumer brand that prioritizes customer education, trust, and a seamless purchasing experience. Jared discusses actionable insights on how Tire Agent balances profitability, personalization, and customer loyalty in an industry known for infrequent purchases. Jared shares insights on: Building a customer-centric business in a traditionally brick-and-mortar industry The importance of trust, education, and referrals in driving repeat purchases How Tire Agent balances profitability with exceptional customer service Key trends and opportunities in lagging ecommerce categories To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 74th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jacky Lambert , Director of Ecommerce at YourSurprise, for an in-depth discussion on ecommerce growth strategies, evolving market landscapes, and the role of AI in scaling businesses. Jacky discusses actionable insights on adapting to new digital channels, building agile teams, and leveraging marketing automation to drive sustainable expansion across multiple markets. Episode Highlights The biggest shifts in ecommerce over the last decade. How new digital channels impact customer acquisition and competition. The Role of Team Agility and Structured Testing in ecommerce Success. Navigating seasonality and localization in 27+ countries. The role of AI in improving automation, personalization, and operational efficiency To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 73rd episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Sienne Veit, Founder & Chief Product Officer of Invisible Stuff, for an in-depth discussion on her expertise on mobile-first design, AI's transformative role in retail, and the future of product management. Sienne Veit discusses actionable strategies on how to optimize customer journeys, go beyond traditional metrics, and embrace AI for both front-end and back-end retail innovation. Episode Highlights: Why starting with mobile-first design is essential (and what brands often get wrong. The limitations of conversion rates and what metrics matter. How AI is redefining both customer experiences and backend operations in retail. The future of product management in an AI-driven world. Balancing automation with human creativity in retail product development. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 72nd episode of Ecommerce Toolbox: Expert Perspectives eTail series! This time, host Kailin Noivo sits down with Anna Westerholm , Chief Experience Officer at Artifact Uprising, for an in-depth discussion on the evolving landscape of ecommerce, her decade-long journey at Artifact Uprising, how they’ve scaled personalized product experiences, optimized supply chain operations and maintained resilience in uncertain times, customer experience, and operational agility. Anna discusses actionable insights on leveraging real-time data for decision-making and ensuring customer loyalty remains the cornerstone of growth. Episode Highlights: The power of customer loyalty in uncertain times Scaling personalized product experiences without losing quality How Artifact Uprising balances supply chain complexities The role of real-time data in decision-making Key ecommerce trends for 2025 and beyond To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 71st episode of Ecommerce Toolbox: Expert Perspectives eTail Series! This time, host Kailin Noivo sits down with Ron Ijack, CTO at Knix, for an in-depth discussion on the evolving role of technology in retail, his experiences leading tech at major brands like Canada Goose, Roots, and Knix, the shift from custom-built systems to SaaS solutions, and how businesses can better integrate technology to drive efficiency and sales. Ron discusses actionable insights on balancing innovation, reducing tech bloat, and making technology a true business enabler rather than a distraction. Episode Highlights: Why technology should be an enabler, not a centerpiece, in retail strategy. The shift from custom software to SaaS and how to find the right balance. The importance of data integration for omnichannel success. Overcoming ‘SaaS shiny object syndrome’ and focusing on execution. Building for flexibility to adapt to future tech trends. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 70th episode of Ecommerce Toolbox: Expert Perspectives eTail Series! Host Kailin Noivo sits down with Lena Moriarty, Head of Marketing at eTail, to explore how retailers are transforming theory into practice in 2025. From AI implementation to personalized customer experiences, discover how leading brands are moving beyond buzzwords to drive meaningful growth through technology innovation. As North America's premier ecommerce event for over 25 years, eTail brings together retail innovators and technology leaders to shape the future of digital retail. Their upcoming Palm Springs 2025 event features 300+ speakers across 21 customizable tracks—from AI implementation to social commerce—delivering actionable insights and innovative strategies for the evolving retail landscape. Key highlights: From AI theory to practice: How retailers are partnering with tech innovators for real results Why customer experience rivals conversion as 'king' in 2025 Social commerce strategies: TikTok, YouTube Shorts, and influencer marketing evolution Balancing acquisition and retention with data-driven content Creating seamless customer journeys in today's digital landscape To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 69th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with David Cost , Chief Digital Officer at Rainbow Shops, for an in-depth discussion on how omnichannel strategies drive business growth. From leveraging ship-to-store programs to optimizing mobile app engagement, David discusses actionable strategies to help businesses navigate the evolving landscape of retail. Learn how to balance digital innovation with traditional retail fundamentals for sustainable success. Episode Highlights: Leveraging ship-to-store programs to reduce costs and increase customer satisfaction. Understanding why physical stores remain critical, even in a digital-first world. Partnering with technology giants like Google to enhance online search capabilities. Simplifying the checkout process for better conversions. Tackling marketing attribution challenges with app-based loyalty programs. Using mobile apps to drive higher average order values and customer engagement. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 68th episode of Ecommerce Toolbox: Expert Perspectives - this time, host Kailin Noivo sits down with Alexandria Sims, Vice President of Transformation at Sleep Country, for an in-depth discussion on how digital transformation drives business growth. From aligning technology investments with strategic goals to maintaining stability amidst innovation, Alex discusses actionable strategies to help businesses navigate the complexities of transformation. Learn strategies for connecting digital transformation initiatives to achieve tangible business outcomes. Episode Highlights: Defining success in transformation initiatives with measurable growth metrics. Aligning technology investments with business priorities to avoid chasing trends. Balancing stability and innovation to ensure a seamless customer experience. Fostering collaboration across teams to break silos and drive progress. Leveraging AI and other technologies to improve accessibility, security, and operational efficiency. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 67th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Breanna Fowler, Head of Global Online Experience at Dell, for an in-depth discussion on her fascinating career journey and the challenges of unifying Ecommerce across 32 countries. Breanna discusses actionable insights on using data to optimize customer experiences, the role of AI in personalization, and the challenges of navigating cultural differences in global markets. Learn strategies for driving customer satisfaction, transforming digital platforms, and staying ahead in the evolving Ecommerce landscape. Episode Highlights: Her diverse career journey, which spans higher education, fashion, hospitality, and technology, has culminated in her pivotal role at Dell. The challenges of unifying Dell’s ecommerce platforms include balancing global consistency with local differences across 32 countries. How Dell uses data to create customer-focused online experiences, moving from being “data-driven” to “data-informed.” The critical role of AI in enhancing personalization and optimizing customer journeys. A successful project that transformed Dell’s homepage, leading to improved conversions and customer satisfaction. Trends shaping the future of Ecommerce including the Streamlining of technology and a focus on accessibility and efficiency. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
\Welcome to the 66th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Andrew Burton , the new CEO of commercetools, for an in-depth discussion about his transition into leadership, his career so far, the evolution of composable commerce, and the future of the Ecommerce landscape. Andrew shares insights into commercetools commitment to providing flexibility, transparency, and innovation for brands aiming to deliver world-class customer experiences, from the importance of milliseconds in performance to the strategic prioritization of roadmaps. Episode Highlights: The transition from legacy systems to composable commerce and why flexibility is critical. Insights into commercetools roadmap prioritization and the importance of alignment with customer needs. How composability enables brands to innovate without compromise and provides choice and transparency. Real-world examples of overcoming Ecommerce challenges, from performance optimization to reducing complexity. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 65th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Jenna Flateman Posner, Founder of Chief Digital Agency, for an in-depth discussion on how AI is reshaping retail. Jenna shares her journey from retail tech to leading digital transformations for major brands. Jenna discusses actionable strategies for aligning technology with consumer needs, from optimizing fraud detection to enabling conversational search. Learn how AI can simplify operations, enhance customer service, and drive profitability while keeping your brand competitive in today’s digital-first landscape. Episode Highlights: How Jenna leveraged quick wins, like optimizing fraud detection, to build trust and enable large-scale digital transformations. Using AI solutions to streamline operations, from chatbot-driven customer service to anomaly detection in order management. The transformative potential of conversational search in replicating personalized, in-store shopping experiences online. Strategies for reducing discount dependency with AI-driven promotional targeting, saving margins while boosting conversions. Predictions on future shopping trends, including device-led, assistant-driven personalization and the evolving role of AI in retail. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 64th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Alexis Katsafanas, Head of the Unilever Prestige portfolio, to discuss the evolving landscape of ecommerce in the beauty and luxury sectors, the importance of a customer-first mindset, and the balance between brand identity and market trends. Alexis shares actionable strategies for fostering a customer-first mindset, leveraging data-driven decision-making, and balancing brand authority with market demands. Gain insights into the challenges of personalization, the art of experimentation, and the delicate balance between maintaining luxury positioning and meeting customer expectations. Episode Highlights: Embracing a customer-first mindset to meet evolving consumer expectations. Experimentation and learning as critical tools for ecommerce growth. Leveraging data-driven decision-making while balancing cultural and market trends. The complexities of personalization and the need for cross-brand collaboration. Managing discounting strategies in luxury markets without compromising brand identity. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell. Together, they explore what makes a strong, well-rounded e-commerce team, how generative AI is taking e-commerce into a new paradigm, and how to balance personalization with building customer trust and a brand identity. Episode Highlights: Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce team How generative AI is taking e-commerce into a new paradigm The ways generative AI can be utilized to connect the front and back end of Dell’s operations Balancing the line between personalization and building brand identity To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
James Semple is the Director of Product Management at Salesforce, and recently he joined Kailin Noivo to record an episode of Ecommerce Toolbox: Expert Perspectives . Composable commerce is very close to James’s heart and more than a professional in the field, he is a true evangelist. We, all of us, engage with commerce every day mostly, so being able to offer tailored, flexible digital experiences for brands across multiple channels is a meaningful goal to aim at. Listen to James and Kailin’s discussion on aligning business goals with your platform architecture and why it’s crucial to start with KPIs before diving into headless solutions. You’ll soon discover why composable is more than just a buzzword. Together they discussed: The origins of the MACH Alliance and how it went on to mould the development of headless commerce The most common challenges that drive companies to adopt headless solutions, and why it’s too simplistic to think there’s a one-size-fits-all approach How to align business goals with technology decisions when considering going down the composable architecture route To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Welcome to the 61st episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Gabriel Yanko, Senior Manager Ecommerce at ASICS Canada Corporation, for an in-depth discussion on how he has transformed ASICS’ direct-to-consumer (DTC) ecommerce presence in Canada. Gabriel shares his journey of building ASICS’ ecommerce operations from scratch, balancing data-driven decision-making with customer feedback, and adapting to the fast-changing expectations of modern consumers. From leveraging social commerce to managing retailer partnerships, Gabriel offers practical insights into driving growth while maintaining a seamless customer experience. Join us to learn how staying focused on the basics can lead to lasting Ecommerce success. Episode Highlights How Gabriel developed ASICS’ direct-to-consumer (DTC) Ecommerce channel in Canada and built a seamless customer journey. Balancing speed, personalization, and quality in today’s high-demand marketplace. Striking the right balance between data-driven decisions and insights gathered directly from customers. Aligning growth and profitability through strategic loyalty programs, reduced discounting, and operational efficiency. The benefits of sharing best practices with global teams to optimize strategies for regional markets. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Leo Griffin is the former VP and Global Head of Consumer Technology at Hanesbrands and Kailin Noivo’s guest on the new episode of Ecommerce Toolbox: Expert Perspectives . Speed and innovation have the spotlight shone on them in this intriguing episode. Leo and Kailin’s conversation centers around agile methodologies, global value stream teams, and the pivotal role of site speed in driving business growth. With the experience he’s gained from a diverse career spanning strategy consulting, venture capital, entrepreneurship, and executive leadership at major global brands, Leo is a font of knowledge for anyone looking for expert insights. Tune in to hear all about leading tech in multibrand companies, leveraging personalization through CDPs, and the tricky task of embracing innovation without sacrificing quality. They discuss: The importance of building agile, responsive teams to be a really high-performing ecommerce company How Hanesbrands managed to have some of the fastest ecommerce websites by using Adobe Edge Delivery A few key trends that are emerging in ecommerce, including the rise of global value stream teams and the challenges of scaling agile practices To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Thomas Mulreid is the VP of Sales at Orium and he was Kailin Noivo’s latest guest on Ecommerce Toolbox: Expert Perspectives. Thomas shared his journey from finance through the tech world, and eventually landed at Orium, just at the very moment that the pandemic started to reshape how we work. Now, he’s an expert in the changes that are reshaping the world of ecommerce: headless and composable commerce. In this conversation, Thomas reflects on how Orium has helped brands to quickly create tailored digital experiences with cutting-edge composable strategies. They also explore the pivotal role of MACH architecture in building the sort of flexible solutions that can adapt as businesses grow. Tune in to hear practical advice and learn how innovation and best practices are shaping the future of online shopping. Episode Highlights Thomas’s journey from accounting work in Ireland all the way to heading up sales and go-to-market strategies at Orium How making mistakes made him and Orium masters of composable commerce The benefits of MACH architecture (microservices, API-first, cloud-native, and headless) for scaling and flexibility Strategies for transitioning from monolithic solutions to composable systems without building up technical debt To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode of Ecommerce Toolbox: Expert Perspectives , Kailin Noivo interviews Rohit Nathany, Chief Product and Technical Officer at Mejuri, a leading luxury jewelry retailer. Rohit shares insights from his diverse background, including experiences at HelloFresh, Amazon, and a manufacturing startup he founded. At Mejuri, Rohit oversees engineering, product, and marketing, drawing on his broad expertise across supply chain, operations, and finance. Tune in for Rohit’s unique approach to balancing tech customization and business growth, with insights on scaling innovation, managing tech debt, and fostering customer-centric digital experiences They discuss: Rohit’s diverse career journey from software engineer to executive leadership at Mejuri, including his time at Amazon and HelloFresh The importance of digital transformation and how it shapes business innovation in fast-paced ecommerce Insights on Mejuri's recent migration to Shopify, leveraging the Hydrogen and Oxygen framework for enhanced flexibility Strategies for balancing technological development and revenue growth in a rapidly changing market The role of in-house engineering teams versus systems integrators in achieving sustainable growth To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
Kailin Noivo’s guest this time on Ecommerce Toolbox: Expert Perspectives is Meenakshi Lala, CEO of UrbanStems. Drawing on her two decades in fashion retail, Meenakshi explores her pivot to the floral industry, explaining how her experience helped her drive the customer-focused ecommerce process that UrbanStems wanted to employ. The pair delve into all the challenges that come with stocking and delivering a perishable product sourced from 11 countries across 48 U.S. states. Innovation and AI is relevant to all industries, and for Meenakshi, it has been a gamechanger in how they deal with customers and maintain dynamic stock levels. This is the company’s key instrument in avoiding wastage and keeping profit margins high. Join the conversation now to learn more. Episode Highlights: What Meenakshi could bring from fashion retail to the floral industry The challenges involved in managing a perishable product with an intricate supply chain How predictive analytics are able to remould how UrbanStems manages stock levels to stay aligned with the market and avoid wastage Targeting high-end customers to build a premium brand and what is required to position yourself in that space The benefits that AI has brought to the customer experience – from ad click to unboxing, a seamless customer journey is the goal To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo sits down with Chris Meystrik, Chief Technology Officer at JTV, a leading retailer in the jewelry space. They discuss: Chris's unique career journey from particle accelerators to ecommerce leadership at JTV The integration of JTV’s 24/7 live TV broadcast with its ecommerce platform to enhance real-time sales How leveraging real-time data helps optimize everything from product airtime to warehouse operations The challenges and successes of JTV’s re-platforming journey and insights on knowing when it’s time to re-platform Strategies for balancing technology and business outcomes in a fast-paced ecommerce environment To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo sits down with Dileep Marway, VP of Engineering and Technology at AND Digital, who shares his remarkable journey from pharmacy to technology leadership. They discuss: Dileep's unique career path and the importance of a scientific mindset in technology The critical role of cultural transformation in adapting to fast-paced technological changes How digital transformation has evolved and its significance in today’s competitive landscape Strategies for balancing innovation with the need for stability and security in tech environments Insights on team topologies and how to leverage them for effective digital transformation To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo sits down with Jeff Hanson, Senior Vice President of E-commerce at Floor and Decor, a leading Omni Channel retailer. They delve into: Jeff's unique journey from graphic design to leading e-commerce strategies at Floor and Decor The critical role of aligning e-commerce with in-store experiences for a seamless customer journey Strategies for leveraging data to understand customer behavior and improve service delivery The impact of evolving customer expectations on retail, especially post-COVID Innovative practices like "My Order Pay Online" and their approach to integrating customer care with e-commerce To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo chats with Kelly Goetsch, a renowned thought leader in composable commerce and Chief Strategy Officer at Commercetools. They explore: The rise of composable commerce and its impact on modern e-commerce architecture Why microservices, APIs, and headless commerce are reshaping the future of digital retail Key strategies for brands to stay agile and competitive in an ever-evolving e-commerce landscape How to future-proof your e-commerce platform by leveraging a modular approach To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo sits down with Sophie Wawro, Global President at Shoptalk, to dive into: How Shoptalk became a must-attend event in retail and e-commerce, growing exponentially since its launch in 2016 The art of curating top-tier content, with expert speaker lineups and cutting-edge topics like AI and industry innovation Shoptalk’s groundbreaking double opt-in networking system, setting new standards for business connections Strategies for creating immersive event experiences that maximize value for attendees and drive industry change To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo sits down with Brent Bellm, the visionary CEO of BigCommerce. They dive into: The journey of BigCommerce from a focused SMB platform to a leader in mid-market and enterprise solutions Key strategies and challenges faced while transitioning from SMB to a robust enterprise offering The evolution of e-commerce and the impact of composable and headless commerce models Insights on maintaining a culture of innovation while scaling and relocating operations To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo sits down with Robin Helfer, an accomplished CFO and COO with a wealth of experience in the retail sector. They dive into: The unique interplay between financial management and operational efficiency in retail How a background in finance can enhance strategic planning and operational execution The evolution of e-commerce and omnichannel strategies over the past decade Essential metrics and KPIs for evaluating tech investments and balancing cash flow To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo sits down with Lorenzo Riberto, Senior Omnichannel Program Manager at Rossignol, to explore: How to craft a truly integrated omnichannel strategy that meets customer needs across every touchpoint The critical role of digital transformation in enhancing customer experience and operational efficiency Key differentiators between basic and advanced omnichannel approaches, and how to implement them effectively The unique challenges and opportunities of managing wholesale versus direct-to-consumer sales channels To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo sits down with Manish Hirapara, CEO of Peak Activity, to discuss: The evolution from strategy and advisory to full-scale digital acceleration The importance of customized e-commerce solutions for large, complex retailers How to leverage data and AI to drive conversion optimization and enhance customer experience The emerging trends in B2B e-commerce modernization and what it means for the future of the industry To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo sits down with Jesse Hanse, the Head of E-commerce at Paula's Choice to discuss: Insights on adopting a composability strategy Why Paula’s Choice values content and education as a core part of its brand identity Why they are re-architecting the website and the thought process behind it The importance of starting where it hurts and solving the issues that are truly impacting the business. To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo is joined by E-commerce Consultant Tyler Sperry to explore: The key to site merchandising How to blend in-store and online data to create a seamless omnichannel retail experience Collecting data and utilizing AI to uplevel personalization The importance of customer feedback To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo is joined by Nicholas Greatrex, Chief Marketing Officer at TFG Brands London, to explore How to monitor conversion across multiple brand and geographic channels Whether you should have a centralized database for multiple brands How to avoid going too far with personalization Whether loyalty programs are a worthy investment To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo is joined by Ash Pallett, Senior Digital and E-commerce Manager at Sarah Raven, to explore: Four key stages in the brand’s replatforming process How to remain stabilized during a replatforming How personalization drives conversion AI’s impact on personalization efforts To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
In this episode, Kailin Noivo is joined by Jonathan Cleaver, Chief Technology Officer at SportsShoes.com, to explore Ensuring data reliability before making data-driven decisions Why you shouldn’t use technology for technology’s sake How to balance innovation and durability Why CTOs should be concerned with general trading KPIs To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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